Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. In this Search Engine Land post I share how you can easily analyze your logs and […]
As this afternoon I’ll give an SEO training to one of my client’s content team, I wanted to share with you a specific scenario I’m including and making emphasis for: Content Reusage. In the past I’ve written and shared about Content and SEO: A few weeks ago in this “SEO & Content” presentation with the American […]
With multi-device search it should be now a priority to specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience […]
Nearly three months ago, to celebrate ‘Halloween’ in the best SEO way, I decided to start sharing some day-to-day SEO “horror” stories with the hashtag “#SEOhorrorStories”. In this post at the OnPage blog I have compiled the most common SEO errors shared and described how to fix them. Take a look!
With the steady rise of mobile search, SEOs these days need to consider how to optimize both their websites and apps for mobile search visibility. In this post published at Search Engine Land I share about tools & questions to discover opportunities to drive your mobile Web & app optimization strategy.
Update on November 3: Both Search Engine Land and Marketing Land have also published posts about #SEOhorrorStories. Thank you! On Friday October 29 (almost at the end of my day) I started to share a few “SEO horror stories” in Twitter as a way to celebrate Halloween SEO style, probably the best time to share, get scared, laugh or […]
Although there are certain best practices to identify the best international Web structure to target whether to language or countries, however it’s a must to specifically verify certain specifics aspects of each site in order to identify the best alternative in each case. In this post I wrote at Search Engine Land I share which […]