Top of #SEOFOMO in 2020: The Most Popular SEO Guides, Tools & Resources Each Week of 2020
Almost a year has passed since I retook my SEO newsletter on January 12, and I renamed it to #SEOFOMO.
After 51 editions #SEOFOMO has grown from +1,700 subscribers to +8,000 ones, with an average open rate of 38,9% and click rate of 13.1%. Re-starting #SEOFOMO has been without question one of the best decisions I’ve made this year.
It has allowed me to not only spread the “love” for the most useful SEO news, resources, guides, tools, with the goal to keep SEOs updated every week, but to also continuously test and evolve it to become more useful and worthy to read: Featuring remote digital marketing and SEO jobs, awesome SEO specialists to follow, giving away of 21KUS$ worth of SEO tools with the #SEOFOMO 5K Challenge, and a referral program rewarding the most loyal subscribers.
I’ll be telling more about my journey and learnings so far with #SEOFOMO in a few weeks, however, today I want to share those most popular articles, resources, tools, etc. that have been the most clicked ones in each of the 51 #SEOFOMO editions!
It’s fascinating to see the types of resources tend to attract the most attention (and clicks) of users, and I want to also share extra love to those that have been the top ones each week this year, that deserve even more attention in case they’ve been overlooked. Let’s go through it!
The Most Clicked #SEOFOMO Featured Resources of 2020
I’ve gone through each edition of #SEOFOMO this year and identified the most clicked link from each. The top 10 most clicked of these “top of the week” resources are:
- Trendstastic Chrome Extension from Rodrigo Stockebrand with 1656 clicks
- SFAIK – Screaming Frog Analyzer Data Studio Dashboard from IKAUE with 1585 clicks
- International Search Results Overlay Google Data Studio Dashboard [To Copy] from yours truly with 721 clicks
- 41 SEO Quick Wins from Resignal with 621 clicks
- Participate in the #SEOFOMO5K Challenge Giveaway from yours truly with 598 clicks
- Core Web Vitals & Page Experience FAQs from Google with 557 clicks
- The Importance of Topic Clusters from Maret Reutelingsperger with 481 clicks
- 10 Important 2021 SEO Trends You Need to Know from SEJ / Danny Goodwin with 459 clicks
- Search Console Explorer Studio (Google Data Studio) from Hannah Rampton with 439 clicks
- How to Get Google to Index Your Website from ContentKing with 427 clicks
Congratulations to all and thank you for these amazing resources that got so many (well deserved) clicks.
I also have to say, that although I knew we all love free tools, but it was surprising to see that the top 3 most clicked links from the “top resources” of the year (and 4 of the top 10) were of free SEO extensions and Google Data Studio Dashboards.
I also noted that besides the Google updates/releases we all want to read about each time, many of the year most clicked resources had been authored by the same (awesome and prolific) SEOs:
- Google (x10)
- ContentKing (x3)
- Sistrix (x3)
- Andrea Volpini (x2)
- Gianluca Fiorelli (x2)
- Glenn Gabe (x2)
- Kristina Azarenko (x2)
- Lily Ray (x2)
- Screaming Frog (x2)
- Siege Media (x2)
- Resignal (x2)
- Your truly (x3: one of them was the #SEOFOMO5K announcement, so it’s really only 2 and then it’s also my newsletter so it’s reasonable that I get clicks… so not as cool as the others)
When I saw that so many of the most clicked resources each week were of Google announcements -which it’s reasonable as they tend to be the most “newsworthy” ones that people would tend to check the most each week-, for those editions for which they were the top clicked one, I also picked the 2nd most clicked “non-Google announcement” resource to analyze and feature for each week.
After doing this, when I segmented each week most clicked resources per type, I identified that 30 of them are guides, 10 are Google announcements, 8 are tools/templates and 6 are search updates/changes analysis (we also love to see what others have identified from Google updates).
| Type | No. |
| Guide | 30 |
| Google Announcement | 10 |
| Tool/Template | 8 |
| Search Update/Change Analysis | 6 |
| Curation/Trends | 4 |
| Contest/Giveaway | 1 |
| Study/Survey | 1 |
| Test | 1 |
So even if the top 3 most clicked from the year are tools/templates, guides are the ones that appear the most as the most clicked ones from each week.
Without further ado, here you have the most clicked resource in #SEOFOMO per week in 2020:
I hope you’ve been able to identify a useful new resource that you haven’t seen before and start following many of these great SEOs that share so much SEO awesomeness.
And in case you haven’t subscribed to #SEOFOMO yet, if you don’t want to miss any more excellent SEO resources like these ones, delivered each week to your email in 2021, register to #SEOFOMO now.
See you in 2021 🙌
PS: If you also want to check out the Web Story version of the Top 10, take a look (I know, I always like to be testing new stuff though):