With multi-device search it should be now a priority to specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience […]
Nearly three months ago, to celebrate ‘Halloween’ in the best SEO way, I decided to start sharing some day-to-day SEO “horror” stories with the hashtag “#SEOhorrorStories”. In this post at the OnPage blog I have compiled the most common SEO errors shared and described how to fix them. Take a look!
With the steady rise of mobile search, SEOs these days need to consider how to optimize both their websites and apps for mobile search visibility. In this post published at Search Engine Land I share about tools & questions to discover opportunities to drive your mobile Web & app optimization strategy.
Update on November 3: Both Search Engine Land and Marketing Land have also published posts about #SEOhorrorStories. Thank you! On Friday October 29 (almost at the end of my day) I started to share a few “SEO horror stories” in Twitter as a way to celebrate Halloween SEO style, probably the best time to share, get scared, laugh or […]
Although there are certain best practices to identify the best international Web structure to target whether to language or countries, however it’s a must to specifically verify certain specifics aspects of each site in order to identify the best alternative in each case. In this post I wrote at Search Engine Land I share which […]
SEO audits are generally conducted to evaluate the status and identify issues around a site’s optimization from a technical, content, link, visibility or conversion perspective; however they should also be the growth drivers of an SEO process. In this Search Engine Land post I share 7 key questions to always ask when doing an SEO […]
In the last years we have seen a boom around SEO tools. Although it’s tough to keep track of them all, it’s important to identify which tasks they help to automate and make our SEOs life more efficient. In this Search Engine Land post I share 7 Key SEO tools that can now be automated […]
