SEO audits are generally conducted to evaluate the status and identify issues around a site’s optimization from a technical, content, link, visibility or conversion perspective; however they should also be the growth drivers of an SEO process. In this Search Engine Land post I share 7 key questions to always ask when doing an SEO […]
In the last years we have seen a boom around SEO tools. Although it’s tough to keep track of them all, it’s important to identify which tasks they help to automate and make our SEOs life more efficient. In this Search Engine Land post I share 7 Key SEO tools that can now be automated […]
Which are the most common issues around hreflang annotations implementation for international -multilingual & multicountry- Websites? Check out my post at Search Engine Land where I share different scenarios at popular sites and how to fix them!
Which actions should you take in order to optimize your mobile Web presence and be prepared for Google’s Mobile friendly update? Take a look at the steps I share in my latest post from Search Engine Land here to find out.
I’m usually asked for general SEO questions via Twitter or by email quite frequently. Usually these are questions about SEO examples, best practices I’ve seen worked well, SEO issues and even about guides to learn about SEO or tools to do something specific. I do my best effort to answer the questions that I receive but […]
A couple of years ago I wrote a post about how to create an SEO dashboard in Google Docs by using the MozScape API and the Google Analytics integration with Apps Script in order to have the most important data regarding the organic search performance and link popularity of a site in a single place, that we could […]
After working for more than 7 years as an SEO Specialist first, then Manager, to Head of Digital Strategy, both at the agency and in-house side, having also the amazing chance to build a personal brand by speaking at more than 25 online marketing conferences in 8 countries since 2012 (among them, SEOktoberfest with highly successful industry […]