SEO Blog by Aleyda

PWAs SEO: Developing Optimized PWAs and How to Validate them

A Progressive Web App (PWA) is an “enhanced” web application that unlike others, provides a native app-like experience to Web users by using a set of technologies that allow them to combine the best of both, the app and Web functionalities in a secure environment: Like native apps: They are reliable, connectivity independent (available offline) thanks to the […]

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Avoiding Hreflang Issues by Following a 6 Steps Implementation Process

If you work with multilingual and/or multi-country sites, you can help Google to recognize their relevant audience though different configurations: by having language/locale specific URLs, effectively localizing the Web content of each one of your versions to their targeted audience, allowing the crawling of all pages versions (avoiding automatic redirects), using ccTLDs or sub-directories or […]

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Using Google Data Studio for a more actionable Google Search Console Performance Dashboard

The Performance report of the new Google Search Console offers a much friendlier way to visualize and browse through the top organic search visibility data of our sites, which although limited -especially for bigger sites- offers us the most reliable source of Google’s ranking information, particularly helpful when analyzing the impact of search rankings updates […]

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AMP Optimization for Success: SEO Steps, Tips & Tools

In the last year I’ve had the opportunity to help a few clients across from different industries to validate and optimize their Accelerated Mobile Pages (AMP) implementation from an SEO perspective, which I’ve had the chance to share in a few search marketing events, before like BrightonSEO, Pubcon Las Vegas, SMX East, and SearchCamp (which is an […]

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