Since Google informed a couple of years ago that they were going to start using HTTPS as a ranking signal sites started to migrate not only for security reasons (although this should be really the main criteria) but also to look for this additional ranking boost (coincidentally a few days ago people were asking about this as more […]
What to do when you do a Web migration without taking SEO into consideration and the site organic search traffic is lost? In my latest Moz post I share a series of validations, questions to ask, data to verify and tools to use, in order to identify the potential errors and issues that might have […]
On May 3rd, 2016 I’ll have the opportunity to present at Pubcon Austin about how to take your keyword research to the next level to better identify your search audience behavior in today’s multi-device world, – where there are more searches in Google coming from mobile devices than from desktop ones – and target your mobile […]
Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. In this Search Engine Land post I share how you can easily analyze your logs and […]
As this afternoon I’ll give an SEO training to one of my client’s content team, I wanted to share with you a specific scenario I’m including and making emphasis for: Content Reusage. In the past I’ve written and shared about Content and SEO: A few weeks ago in this “SEO & Content” presentation with the American […]
With multi-device search it should be now a priority to specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience […]
Nearly three months ago, to celebrate ‘Halloween’ in the best SEO way, I decided to start sharing some day-to-day SEO “horror” stories with the hashtag “#SEOhorrorStories”. In this post at the OnPage blog I have compiled the most common SEO errors shared and described how to fix them. Take a look!