Some of the most important technical restrictions and challenges in a SEO process are caused by the content management system in use: From its code cleanliness, flexibility to optimize specific elements, the options to organize its structure, to its scalability.
This is why the selection of a CMS that effectively provides a solution to the site present and possible future needs, depending on its characteristics while making sure that it is also SEO friendly, is fundamental.
Of course, beyond the capacity of the CMS itself, the knowledge about what to optimize is vital, otherwise you would end up having a great platform that you just haven’t effectively configured -which unfortunately also happens a lot-.
To avoid these problems I have compiled a list of the most important SEO aspects to take into consideration when choosing a CMS, which will help you make your day-to-day optimization tasks far more easy. I have created the following infographic – checklist so you can easily download, print and share it:
You can also take a look at the text version of the most important SEO aspects to take into consideration when choosing a CMS:
What are the criteria to choose a SEO Friendly CMS?
Crawlability & Indexability
- Web Standards: Has clean, layer based HTML code, with externalized CSS and JS and easily allows to use Microdata with Schema.
- Canonical Tag: Lets you include and configure canonical tags in pages to avoid duplicated content.
- Robots.txt: Allows to create and edit the robots.txt archive to control search engines access to the site.
- Meta Robots: Lets you add the meta robots tag in pages head to disable indexing and following links.
- Sitemap.xml: Automates the sitemap.xml generation and update it with the site content (text, images, video, mobile, news, geo).
- RSS: Generates RSS Feeds automatically for new pages.
- Size & Speed: Optimizes and minimizes code, requests and images and allows caching to improve speed and site performance.
- Redirections: Lets you easily 301 redirect pages, avoiding content duplication or cannibalization issues.
- Security: Provides security features to protect from web spam attacks.
- Title Tag: Allows to personalize and optimize the title tag for each page and to set rules to automatize its content with patterns.
- Meta Description: Lets you personalize the meta description information for each page and set rules to automatize it with patterns.
- Heading Tags: Includes heading tags for each page that you can modify and optimize.
- Text Content: Allows to include enough unique text content for each page.
- Images: Lets you set a relevant, personalized alt description, caption, archive name and size.
- UGC: Allows you to easily enable comments, Q&A or reviews in post or articles, great to update pages with fresh content.
- Multilanguage Support: Lets you enable different language versions with a relevant, optimized URL structure and hreflang attribute.
Web Architecture & Internal Linking
- URLs: Editable, relevant, descriptive, user friendly, hierarchically organized URLs, in the same language of the page content.
- Internal Linking: In the content and text based menu with hierarchical links (with customizable anchor texts) to relevant pages.
- Categorization: Features a consistent, hierarchical organized, customizable categorization system for the site content.
- Pagination: Allows to control pagination to avoid content duplication and adds the rel=next and prev attributes.
- Content Duplication: Shows each piece of content through only one URL.
- Code Customization: Easily allows to edit the pages code.
- Look & Feel: Enables you to modify and personalize the look and feel through WYSIWYG editors and CSS.
- Analytics: Lets you add Web analytics code and tags to measure site activity.
- Social: Includes social buttons and features to share content in external communities and platforms.
- Backups: Lets you perform frequent and schedulable backups.
- Update: Provides frequent platform updates with fixes and new features.
- Export: Allows you to easily export site content and configuration.
- Plugins & Extensions: Features a rich plugin and extension ecosystem to easily extend the site features.
Which are the most popular SEO Friendly CMS?
Some of the most popular content management systems that include most of the previous aspects that let you optimize your site are:
What other aspects do you take into consideration to choose a SEO friendly CMS?
This post is also available in: Spanish