Mobile SEO Resources

Mobile SEO Tips

1. Mobile Audience Behaviour

1.1. In your site

Use the Google Analytics “Mobile” dimension to create an advanced segment for the organic traffic coming from mobile devices, its volume, trend, devices, most popular landing pages and keywords used.

Organic Mobile Traffic Google Analytics

1.2. In Google’s Mobile Search

Use the Google AdWords Keyword Tool mobile filter to see the keywords used by your audience to search from their mobile devices.
Google AdWords Keyword Tool Mobile Keywords Volume

2. Site Behaviour

2.1. In Google’s Mobile Search Results

Use Google Webmaster Tools to see the top queries and pages showing in Google’s mobile search results.

Google Search Results Top Queries and Pages

2.2. In Mobile Devices

To test how your mobile visitors and search bots reach and see your site use:

Mobile Web Tests Tools

3. Mobile Web Development and Optimization Tips

3.1. Mobile Site Alternatives Pros & Cons

All alternatives have Pros and Cons and although the best for SEO is going with responsive Web design it might not be suitable depending on your technical capacity and content differentiation needs.

  • Responsive Web Design
Responsive Web Design Pros and Cons - Mobile SEO
  • Dynamic Serving
Dynamic Serving - Pros and Cons SEO
  • Parallel Mobile Site

3.2. Mobile SEO Best Practices

In general:

  • Make sure to optimize page speed, especially important for mobile due to bandwidth restrictions.
  • Validate that mobile users see the same than the mobile search engines bots and avoid cloaking.

More specifically, for each type of alternative:

  • Responsive Web Design
Responsive Web Design SEO Recommendations
  • Dynamic Serving
Dynamic Serving - Mobile SEO Recommendations
  • Parallel Mobile Site
Parallel Mobile Site SEO Recommendations

Take a look at Google’s recommendations to build mobile optimized Websites.

4. Mobile Web Decision Flowchart

Follow this Mobile SEO flowchart (that I originally posted at State of Search) to decide if you should build a new responsive Web, implement a dynamic serving site or build a parallel mobile version depending on your situation.

Mobile Web Decision Flowchart

Star Wars photo taken from Flickr.