From identifying the best international markets, targeting languages vs. countries, the best web structure to use (cctlds vs. subdirectories vs. subdomains), how to geolocate your international web versions (including how to implement hreflang annotations), you can learn the fundamental steps to take to implement an international SEO process by watching my session about this topic at INBOUND 18:
You can also take a look at the slides, where international SEO tools and guides were included:
Check out the following resources to implement an effective international SEO process:
- The International SEO Checklist
- 7 Ways to fail at international SEO
- Avoiding Hreflang Issues by Following a 6 Steps Implementation Process
- Hreflangs Generator Tool
- International SEO ROI Calculator
Do you need help with International SEO?
I can provide SEO consulting consulting. Get in touch with me here.