{"id":85677,"date":"2025-12-05T10:19:20","date_gmt":"2025-12-05T09:19:20","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=85677"},"modified":"2025-12-05T16:22:29","modified_gmt":"2025-12-05T15:22:29","slug":"black-friday-seo-traffic-winners","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/black-friday-seo-traffic-winners\/","title":{"rendered":"Top Black Friday Organic Search Traffic Winners &#038; Trends in 2025"},"content":{"rendered":"<p>Who are the top Black Friday Organic Search Traffic Winners in 2025? What are their main characteristics? What can we learn to maximize your traffic next year?<\/p>\n<p>Here&#8217;s an analysis of organic search traffic insight from the US, UK, Germany, Spain, France and Italy from the last 28 days based on the 4,000 most popular &#8220;black friday&#8221; queries in each of these countries using <a href=\"https:\/\/www.similarweb.com\/\">Similarweb<\/a> data:<\/p>\n<h2>Main Black Friday Search Traffic Patterns In The USA, UK, Germany, France, Spain, Italy<\/h2>\n<p><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/black-friday-click-share-behavior-traffic.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85753 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/black-friday-click-share-behavior-traffic.png\" alt=\"\" width=\"1081\" height=\"472\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/black-friday-click-share-behavior-traffic.png 1081w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/black-friday-click-share-behavior-traffic-300x131.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/black-friday-click-share-behavior-traffic-1024x447.png 1024w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/a><\/p>\n<ul>\n<li data-start=\"7281\" data-end=\"7359\"><strong>Zero clicks searches:<\/strong> Only 11\u201321% of the 4K top Black Friday searches result in clicks.<\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong data-start=\"2550\" data-end=\"2565\">Mobile behavior: Spain + USA<\/strong> are the most mobile leaning, and <strong data-start=\"2662\" data-end=\"2673\">Germany<\/strong> is the least mobile.<\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong>YouTube is the universal winner. <\/strong>It&#8217;s in the top 3\u20134 domains in every market, that is simultaneously: Cross-market, High-ranking, and systematically enhanced by a Video SERP feature.<\/li>\n<li data-start=\"7281\" data-end=\"7359\">A small core of <strong data-start=\"10854\" data-end=\"10885\">global platforms and brands<\/strong> (YouTube, Facebook, Instagram, Reddit, Wikipedia, Apple, Ikea, PlayStation, Samsung, Zara, etc.) capture <strong data-start=\"10991\" data-end=\"11001\">16\u201327%<\/strong> of Black Friday clicks per country. The rest is lead by:\n<ul>\n<li data-start=\"7281\" data-end=\"7359\"><strong data-start=\"11060\" data-end=\"11088\">Local\/national retailers<\/strong> (top share in every market)<\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong data-start=\"11123\" data-end=\"11155\">News and magazine publishers<\/strong><\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong data-start=\"11162\" data-end=\"11192\">Tech and review publishers<\/strong><\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong data-start=\"11199\" data-end=\"11238\">Price comparison &amp; deal communities<\/strong> (especially in Germany).<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong>Retailer lead is local, not global.<\/strong> Retailers hold a major share\u00a0within each market, but mostly via <strong data-start=\"2508\" data-end=\"2536\">country-specific domains<\/strong>:\n<ul>\n<li data-start=\"2897\" data-end=\"2955\">USA: bestbuy.com, walmart.com, target.com, costco.com, etc.<\/li>\n<li data-start=\"2897\" data-end=\"2955\">UK: currys.co.uk, johnlewis.com, amazon.co.uk, etc.<\/li>\n<li data-start=\"2897\" data-end=\"2955\">Germany: mediamarkt.de, amazon.de, otto.de, etc.<\/li>\n<li data-start=\"2897\" data-end=\"2955\">Spain: mediamarkt.es, elcorteingles.es, pccomponentes.com, etc.<\/li>\n<li data-start=\"2897\" data-end=\"2955\">France: boulanger.com, cdiscount.com, fnac.com, leclerc.fr, etc.<\/li>\n<li data-start=\"2897\" data-end=\"2955\">Italy: mediaworld.it, unieuro.it, zalando.it, etc.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"7281\" data-end=\"7359\"><strong>URL patterns: \u201cblack friday\u201d in the slug and short paths.<\/strong> Strong universal patterns from the highest ranking URLs of the winning sites:\n<ul>\n<li data-start=\"7281\" data-end=\"7359\">\u224880% of highest ranking URLs contain black-friday or blackfriday in the path.<\/li>\n<li data-start=\"7281\" data-end=\"7359\">Black Friday winners almost always have explicit Black Friday targeted URLs, not generic \/deals or \/sale.<\/li>\n<li data-start=\"7281\" data-end=\"7359\">They&#8217;re not deeply nested paths.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Let&#8217;s go through each country data:<\/p>\n<h2>1. USA<\/h2>\n<p><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-usa-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85715 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-usa-black-friday-2025.png\" alt=\"\" width=\"2146\" height=\"862\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-usa-black-friday-2025.png 2146w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-usa-black-friday-2025-300x121.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-usa-black-friday-2025-1024x411.png 1024w\" sizes=\"auto, (max-width: 2146px) 100vw, 2146px\" \/><\/a><\/p>\n<h4><strong>Top winners:\u00a0\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: blackfriday(.)com, best buy and walmart.<\/li>\n<li>The top retailers are best buy, walmart and target.<\/li>\n<li>The NY Times is in the top 10 thanks to the Wirecutter.<\/li>\n<\/ul>\n<h4 data-start=\"153\" data-end=\"217\">Traffic is highly concentrated in a small set of domains<\/h4>\n<ul>\n<li><strong data-start=\"221\" data-end=\"238\">Top 5 domains<\/strong> (blackfriday.com, Best Buy, Walmart, YouTube, Reddit) capture <strong data-start=\"301\" data-end=\"311\">\u224841.7%<\/strong> of all estimated clicks.<\/li>\n<li><strong data-start=\"339\" data-end=\"357\">Top 10 domains<\/strong> capture <strong data-start=\"366\" data-end=\"376\">\u224857.1%<\/strong>.<\/li>\n<li><strong data-start=\"380\" data-end=\"398\">Top 20 domains<\/strong> already take <strong data-start=\"412\" data-end=\"422\">\u224871.2%<\/strong>, and the <strong data-start=\"432\" data-end=\"442\">top 50<\/strong> take <strong data-start=\"448\" data-end=\"458\">\u224887.6%<\/strong> of all clicks in this keyword set.<\/li>\n<\/ul>\n<h4>Retailers + Black Friday aggregators are the main winners<\/h4>\n<p data-start=\"825\" data-end=\"872\">From the top 30 domains by traffic share:<\/p>\n<ul>\n<li data-start=\"876\" data-end=\"1049\"><strong data-start=\"876\" data-end=\"889\">Retailers<\/strong> (bestbuy.com, walmart.com, target.com, costco.com, lowes.com, homedepot.com, amazon.com, etc.) together get about <strong data-start=\"1004\" data-end=\"1034\">24% of total traffic share<\/strong> in the top 30.<\/li>\n<li data-start=\"1052\" data-end=\"1178\"><strong data-start=\"1052\" data-end=\"1080\">Black Friday aggregators<\/strong> (blackfriday.com, theblackfriday.com) alone contribute about <strong data-start=\"1142\" data-end=\"1149\">19%<\/strong> of the top-30 traffic share.<\/li>\n<li data-start=\"1181\" data-end=\"1244\"><strong data-start=\"1181\" data-end=\"1203\">Social \/ platforms<\/strong> (YouTube, Reddit, Facebook) \u2248 <strong data-start=\"1234\" data-end=\"1243\">11.7%<\/strong>.<\/li>\n<li data-start=\"1247\" data-end=\"1364\"><strong data-start=\"1247\" data-end=\"1266\">News publishers<\/strong> (nytimes.com, cnn.com, nbcnews.com, nypost.com, today.com, businessinsider.com, etc.) \u2248 <strong data-start=\"1355\" data-end=\"1363\">9.6%<\/strong>.<\/li>\n<li data-start=\"1367\" data-end=\"1453\"><strong data-start=\"1367\" data-end=\"1395\">Tech\/gaming review sites<\/strong> (Tom\u2019s Guide, Engadget, TechRadar, IGN, etc.) \u2248 <strong data-start=\"1444\" data-end=\"1452\">4.6%<\/strong>.<\/li>\n<\/ul>\n<h4>SERPs are heavily \u201ceventified\u201d: News everywhere<\/h4>\n<p>Google treats many Black Friday terms as a <strong data-start=\"2450\" data-end=\"2491\">news\/event + commercial hybrid intent and top stories \/ news results are a defining pattern for top performers.<\/strong><\/p>\n<p data-start=\"2000\" data-end=\"2027\">Across the 100 top domains:<\/p>\n<ul>\n<li data-start=\"2031\" data-end=\"2084\"><strong data-start=\"2031\" data-end=\"2060\">News SERP feature present<\/strong> for <strong data-start=\"2065\" data-end=\"2072\">68%<\/strong> of domains.<\/li>\n<li data-start=\"2087\" data-end=\"2129\"><strong data-start=\"2087\" data-end=\"2116\">Organic sitelinks present<\/strong> for <strong data-start=\"2121\" data-end=\"2128\">66%<\/strong>.<\/li>\n<li data-start=\"2132\" data-end=\"2162\"><strong data-start=\"2132\" data-end=\"2141\">Video<\/strong> appears for <strong data-start=\"2154\" data-end=\"2161\">11%<\/strong>.<\/li>\n<li data-start=\"2165\" data-end=\"2213\"><strong data-start=\"2165\" data-end=\"2194\">Featured answers\/snippets<\/strong> appear for <strong data-start=\"2206\" data-end=\"2212\">8%<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"2215\" data-end=\"2242\">Most common feature combos:<\/p>\n<ul>\n<li data-start=\"2246\" data-end=\"2298\"><strong data-start=\"2246\" data-end=\"2284\">\u201cNews, Organic, Organic Sitelinks\u201d<\/strong> \u2013 30 domains.<\/li>\n<li data-start=\"2301\" data-end=\"2347\"><strong data-start=\"2301\" data-end=\"2333\">\u201cOrganic, Organic Sitelinks\u201d<\/strong> \u2013 24 domains.<\/li>\n<li data-start=\"2350\" data-end=\"2383\"><strong data-start=\"2350\" data-end=\"2369\">\u201cNews, Organic\u201d<\/strong> \u2013 20 domains.<\/li>\n<\/ul>\n<h4>Mobile first: \u224867% of clicks are mobile<\/h4>\n<p>Black Friday search behaviour is <strong data-start=\"4230\" data-end=\"4250\">primarily mobile<\/strong>, especially for <strong data-start=\"4267\" data-end=\"4297\">media, reviews, and gaming<\/strong> sites. Across all 100 domains: Mean <strong data-start=\"3805\" data-end=\"3835\">mobile click share \u2248 66.9%<\/strong>.<\/p>\n<p data-start=\"3874\" data-end=\"3945\">Some domains are <strong data-start=\"3891\" data-end=\"3917\">almost entirely mobile<\/strong> (\u226595% mobile clicks), e.g.:<\/p>\n<ul>\n<li data-start=\"3950\" data-end=\"3964\">gamespot.com<\/li>\n<li data-start=\"3969\" data-end=\"3982\">pcworld.com<\/li>\n<li data-start=\"3987\" data-end=\"4006\">pressconnects.com<\/li>\n<li data-start=\"4011\" data-end=\"4025\">ynetnews.com<\/li>\n<li data-start=\"4030\" data-end=\"4044\">9to5google.com<\/li>\n<\/ul>\n<h4>Strong role of media and tech\/gaming publishers<\/h4>\n<p data-start=\"4567\" data-end=\"4612\">Beyond retailers, several clusters stand out:<\/p>\n<ul>\n<li data-start=\"4616\" data-end=\"4698\"><strong data-start=\"4616\" data-end=\"4632\">General news<\/strong>: nytimes.com, cnn.com, nbcnews.com, nypost.com, cbsnews.com, etc.<\/li>\n<li data-start=\"4701\" data-end=\"4826\"><strong data-start=\"4701\" data-end=\"4736\">Tech &amp; electronics review sites<\/strong>: tomsguide.com, techradar.com, engadget.com, wired.com, pcworld.com, 9to5google.com, etc.<\/li>\n<li data-start=\"4829\" data-end=\"4948\"><strong data-start=\"4829\" data-end=\"4855\">Gaming &amp; entertainment<\/strong>: ign.com, polygon.com, gamespot.com, kotaku.com, nintendowire.com, hbomax.com, nintendo.com.<\/li>\n<\/ul>\n<p data-start=\"4950\" data-end=\"4970\">These sites tend to:<\/p>\n<ul>\n<li data-start=\"4974\" data-end=\"5023\">Target <strong data-start=\"4981\" data-end=\"5020\">\u201cbest [product] Black Friday deals\u201d<\/strong>,<\/li>\n<li data-start=\"5026\" data-end=\"5068\">Publish <strong data-start=\"5034\" data-end=\"5061\">product category guides<\/strong>, and<\/li>\n<li data-start=\"5071\" data-end=\"5203\">Leverage <strong data-start=\"5080\" data-end=\"5115\">authority and topical relevance<\/strong> in tech\/gaming to rank for high-value categories (TVs, consoles, games, laptops, etc.).<\/li>\n<\/ul>\n<p><strong data-start=\"5227\" data-end=\"5253\">Electronics and gaming<\/strong> are a major Black Friday demand driver.\u00a0 <strong data-start=\"5296\" data-end=\"5338\">Authoritative review\/gaming publishers<\/strong> capture a large chunk of that demand via <strong data-start=\"5380\" data-end=\"5427\">roundups, buyer\u2019s guides, and curated lists<\/strong> rather than raw product listings.<\/p>\n<h4 data-start=\"5468\" data-end=\"5532\">User-generated &amp; social platforms are major discovery hubs<\/h4>\n<p>A large share of Black Friday discovery happens through <strong data-start=\"5972\" data-end=\"6021\">UGC, video reviews, and community discussions<\/strong>.<\/p>\n<p data-start=\"5534\" data-end=\"5558\">Within the top 30 alone:<\/p>\n<ul>\n<li data-start=\"5534\" data-end=\"5558\"><strong data-start=\"5562\" data-end=\"5577\">youtube.com<\/strong> and <strong data-start=\"5582\" data-end=\"5596\">reddit.com<\/strong> are both in the <strong data-start=\"5613\" data-end=\"5622\">top 5<\/strong> by traffic share:\n<ul>\n<li data-start=\"5645\" data-end=\"5669\">YouTube ~<strong data-start=\"5654\" data-end=\"5662\">5.6%<\/strong> share.<\/li>\n<li data-start=\"5645\" data-end=\"5669\">Reddit ~<strong data-start=\"5682\" data-end=\"5690\">5.4%<\/strong> share.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"5698\" data-end=\"5747\">\n<p data-start=\"5700\" data-end=\"5747\"><strong data-start=\"5700\" data-end=\"5716\">facebook.com<\/strong> also appears in the top group.<\/p>\n<\/li>\n<li data-start=\"5748\" data-end=\"5884\">\n<p data-start=\"5750\" data-end=\"5786\">These platforms regularly rank with:<\/p>\n<ul>\n<li data-start=\"5791\" data-end=\"5809\"><strong data-start=\"5791\" data-end=\"5808\">Deal roundups<\/strong>,<\/li>\n<li data-start=\"5814\" data-end=\"5845\"><strong data-start=\"5814\" data-end=\"5840\">Recommendation threads<\/strong>, and<\/li>\n<li data-start=\"5850\" data-end=\"5884\"><strong data-start=\"5850\" data-end=\"5883\">Influencer or creator content<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>2. UK<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-uk-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85720 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-uk-black-friday-2025.png\" alt=\"\" width=\"2144\" height=\"924\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-uk-black-friday-2025.png 2144w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-uk-black-friday-2025-300x129.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-uk-black-friday-2025-1024x441.png 1024w\" sizes=\"auto, (max-width: 2144px) 100vw, 2144px\" \/><\/a><\/p>\n<h4><strong>Top winners<\/strong><strong>:\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: currys, youtube, amazon uk.<\/li>\n<li>The top retailers are currys, amazon uk, john lewis, and argos.<\/li>\n<li>The independent is in the top 10 thanks to their indy best section.<\/li>\n<\/ul>\n<h4>Traffic is concentrated, but less extreme than in the US<\/h4>\n<p data-start=\"217\" data-end=\"258\">In the UK, there is a <strong data-start=\"708\" data-end=\"743\">longer \u201chead\u201d of strong players<\/strong> before the curve drops off. From the top 100 UK domains in your file:<\/p>\n<ul>\n<li data-start=\"262\" data-end=\"340\"><strong data-start=\"262\" data-end=\"279\">Top 5 domains<\/strong> capture about <strong data-start=\"294\" data-end=\"303\">25.7%<\/strong> of all clicks in this keyword set.<\/li>\n<li data-start=\"343\" data-end=\"375\"><strong data-start=\"343\" data-end=\"353\">Top 10<\/strong> capture <strong data-start=\"362\" data-end=\"372\">\u224839.2%<\/strong>.<\/li>\n<li data-start=\"378\" data-end=\"410\"><strong data-start=\"378\" data-end=\"388\">Top 20<\/strong> capture <strong data-start=\"397\" data-end=\"407\">\u224852.0%<\/strong>.<\/li>\n<li data-start=\"413\" data-end=\"445\"><strong data-start=\"413\" data-end=\"423\">Top 50<\/strong> capture <strong data-start=\"432\" data-end=\"442\">\u224867.0%<\/strong>.<\/li>\n<\/ul>\n<h4>Retailers are the clear winners in the UK<\/h4>\n<ul>\n<li data-start=\"899\" data-end=\"989\"><strong data-start=\"899\" data-end=\"912\">Retailers<\/strong> account for roughly <strong data-start=\"933\" data-end=\"940\">38%<\/strong> of the clicks captured by the top 100 domains.<\/li>\n<li data-start=\"992\" data-end=\"1027\"><strong data-start=\"992\" data-end=\"1008\">News \/ media<\/strong> roughly <strong data-start=\"1017\" data-end=\"1024\">15%<\/strong>.<\/li>\n<li data-start=\"1030\" data-end=\"1111\"><strong data-start=\"1030\" data-end=\"1049\">Platforms \/ UGC<\/strong> (YouTube, Reddit, Facebook, Instagram, etc.) about <strong data-start=\"1101\" data-end=\"1108\">12%<\/strong>.<\/li>\n<li data-start=\"1114\" data-end=\"1215\"><strong data-start=\"1114\" data-end=\"1135\">Deals\/aggregators<\/strong> (e.g., moneysavingexpert.com, blackfriday.com, pricerunner.com) about <strong data-start=\"1206\" data-end=\"1212\">7%<\/strong>.<\/li>\n<li data-start=\"1218\" data-end=\"1302\"><strong data-start=\"1218\" data-end=\"1241\">Brand manufacturers<\/strong> (Apple, PlayStation, Amazon corporate, etc.) about <strong data-start=\"1293\" data-end=\"1299\">5%<\/strong>.<\/li>\n<li data-start=\"1305\" data-end=\"1365\"><strong data-start=\"1305\" data-end=\"1326\">Tech\/review sites<\/strong> (TechRadar, Which, etc.) about <strong data-start=\"1358\" data-end=\"1364\">4%<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"1876\" data-end=\"1902\">Compared with the US data:<\/p>\n<ul>\n<li data-start=\"1906\" data-end=\"2067\">The UK looks <strong data-start=\"1919\" data-end=\"1949\">much more retailer-centric<\/strong>, whereas in the US, <strong data-start=\"1970\" data-end=\"2032\">blackfriday.com + big retail + more fragmented aggregators<\/strong> were sharing the top of the chart.<\/li>\n<li data-start=\"2070\" data-end=\"2196\">In the UK, <strong data-start=\"2081\" data-end=\"2117\">classic high-street\/e-com brands<\/strong> (Currys, John Lewis, Argos, Very, Boots, etc.) are structurally stronger.<\/li>\n<\/ul>\n<h4>SERPs are \u201cevent + evergreen\u201d hybrids: news, sitelinks, and some featured answers<\/h4>\n<p>Google treats many Black Friday UK queries as a <strong data-start=\"2868\" data-end=\"2918\">mix of commercial + news\/event + informational<\/strong> intent.<\/p>\n<p data-start=\"2292\" data-end=\"2347\">From the ranked SERP features across the 100 domains:<\/p>\n<ul>\n<li data-start=\"2351\" data-end=\"2393\"><strong data-start=\"2351\" data-end=\"2367\">News appears<\/strong> for <strong data-start=\"2372\" data-end=\"2379\">47%<\/strong> of domains.<\/li>\n<li data-start=\"2396\" data-end=\"2438\"><strong data-start=\"2396\" data-end=\"2417\">Organic sitelinks<\/strong> show for <strong data-start=\"2427\" data-end=\"2435\">\u224857%<\/strong>.<\/li>\n<li data-start=\"2441\" data-end=\"2508\"><strong data-start=\"2441\" data-end=\"2461\">Featured answers<\/strong>\u00a0for <strong data-start=\"2497\" data-end=\"2505\">\u224823%<\/strong>.<\/li>\n<li data-start=\"2511\" data-end=\"2533\"><strong data-start=\"2511\" data-end=\"2520\">Video<\/strong> for <strong data-start=\"2525\" data-end=\"2532\">\u22489%<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"2535\" data-end=\"2568\">Most common feature combinations:<\/p>\n<ul>\n<li data-start=\"2572\" data-end=\"2628\"><strong data-start=\"2572\" data-end=\"2604\">\u201cOrganic, Organic Sitelinks\u201d<\/strong> \u2013 <strong data-start=\"2607\" data-end=\"2614\">33%<\/strong> of domains.<\/li>\n<li data-start=\"2631\" data-end=\"2663\"><strong data-start=\"2631\" data-end=\"2650\">\u201cNews, Organic\u201d<\/strong> \u2013 <strong data-start=\"2653\" data-end=\"2660\">14%<\/strong>.<\/li>\n<li data-start=\"2666\" data-end=\"2717\"><strong data-start=\"2666\" data-end=\"2704\">\u201cFeatured Answer, News, Organic\u201d<\/strong> \u2013 <strong data-start=\"2707\" data-end=\"2714\">12%<\/strong>.<\/li>\n<li data-start=\"2720\" data-end=\"2771\"><strong data-start=\"2720\" data-end=\"2758\">\u201cNews, Organic, Organic Sitelinks\u201d<\/strong> \u2013 <strong data-start=\"2761\" data-end=\"2768\">11%<\/strong>.<\/li>\n<li data-start=\"2774\" data-end=\"2805\"><strong data-start=\"2774\" data-end=\"2794\">Simple \u201cOrganic\u201d<\/strong> \u2013 <strong data-start=\"2797\" data-end=\"2804\">11%<\/strong>.<\/li>\n<\/ul>\n<h4>Mobile leaning, but less skewed than in the US<\/h4>\n<p>Mean <strong data-start=\"4170\" data-end=\"4192\">mobile click share<\/strong> \u2248 <strong data-start=\"4195\" data-end=\"4204\">54.5%<\/strong>. Compared to the US (where mobile hovered around two-thirds of clicks), the UK has a mobile majority, but with more balanced desktop traffic, especially on media, price comparison, and some international sites.<\/p>\n<p data-start=\"4301\" data-end=\"4310\">There are extremes:<\/p>\n<ul>\n<li data-start=\"4312\" data-end=\"4492\">\n<p data-start=\"4314\" data-end=\"4336\">Very <strong data-start=\"4319\" data-end=\"4335\">mobile-heavy<\/strong>:<\/p>\n<ul>\n<li data-start=\"4341\" data-end=\"4370\">lbc.co.uk \u2013 <strong data-start=\"4353\" data-end=\"4361\">\u224899%<\/strong> mobile<\/li>\n<li data-start=\"4375\" data-end=\"4401\">procook.co.uk \u2013 <strong data-start=\"4391\" data-end=\"4399\">\u224893%<\/strong><\/li>\n<li data-start=\"4406\" data-end=\"4433\">britannica.com \u2013 <strong data-start=\"4423\" data-end=\"4431\">\u224892%<\/strong><\/li>\n<li data-start=\"4438\" data-end=\"4461\">abc.net.au \u2013 <strong data-start=\"4451\" data-end=\"4459\">\u224890%<\/strong><\/li>\n<li data-start=\"4466\" data-end=\"4492\">blackfriday.com \u2013 <strong data-start=\"4484\" data-end=\"4492\">\u224888%<\/strong><\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4494\" data-end=\"4663\">\n<p data-start=\"4496\" data-end=\"4521\">More <strong data-start=\"4501\" data-end=\"4520\">desktop leaning<\/strong>:<\/p>\n<ul>\n<li data-start=\"4526\" data-end=\"4556\">fandom.com \u2013 <strong data-start=\"4539\" data-end=\"4547\">\u224824%<\/strong> mobile<\/li>\n<li data-start=\"4561\" data-end=\"4583\">pcmag.com \u2013 <strong data-start=\"4573\" data-end=\"4581\">\u224825%<\/strong><\/li>\n<li data-start=\"4588\" data-end=\"4607\">hm.com \u2013 <strong data-start=\"4597\" data-end=\"4605\">\u224825%<\/strong><\/li>\n<li data-start=\"4612\" data-end=\"4637\">idealo.co.uk \u2013 <strong data-start=\"4627\" data-end=\"4635\">\u224827%<\/strong><\/li>\n<li data-start=\"4642\" data-end=\"4663\">forbes.com \u2013 <strong data-start=\"4655\" data-end=\"4663\">\u224827%<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Strong presence of UK news \/ media and consumer advice brands<\/h4>\n<p data-start=\"5466\" data-end=\"5479\">This is more structurally <strong data-start=\"5691\" data-end=\"5706\">UK specific<\/strong> than the US.<\/p>\n<ul>\n<li data-start=\"4996\" data-end=\"5284\">\n<p data-start=\"4998\" data-end=\"5044\"><strong data-start=\"4998\" data-end=\"5014\">News &amp; media<\/strong> in the top positions include:<\/p>\n<ul>\n<li data-start=\"5049\" data-end=\"5068\">independent.co.uk<\/li>\n<li data-start=\"5073\" data-end=\"5090\">theguardian.com<\/li>\n<li data-start=\"5095\" data-end=\"5109\">thesun.co.uk<\/li>\n<li data-start=\"5114\" data-end=\"5130\">radiotimes.com<\/li>\n<li data-start=\"5135\" data-end=\"5152\">dailymail.co.uk<\/li>\n<li data-start=\"5157\" data-end=\"5174\">telegraph.co.uk<\/li>\n<li data-start=\"5179\" data-end=\"5208\">manchestereveningnews.co.uk<\/li>\n<li data-start=\"5213\" data-end=\"5228\">express.co.uk<\/li>\n<li data-start=\"5233\" data-end=\"5284\">abc.net.au (international, but ranking in UK SERPs)<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"5286\" data-end=\"5464\">\n<p data-start=\"5288\" data-end=\"5336\"><strong data-start=\"5288\" data-end=\"5335\">Consumer-advice \/ money-saving \/ comparison<\/strong>:<\/p>\n<ul>\n<li data-start=\"5341\" data-end=\"5399\">moneysavingexpert.com (very strong, \u22483.6% share, top-10)<\/li>\n<li data-start=\"5404\" data-end=\"5421\">pricerunner.com<\/li>\n<li data-start=\"5426\" data-end=\"5464\">backmarket.co.uk (refurbished deals)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"5466\" data-end=\"5479\">They tend to:<\/p>\n<ul>\n<li data-start=\"5483\" data-end=\"5534\">Rank for <strong data-start=\"5492\" data-end=\"5531\">\u201cbest [product] Black Friday deals\u201d<\/strong>,<\/li>\n<li data-start=\"5537\" data-end=\"5582\">Provide <strong data-start=\"5545\" data-end=\"5575\">round-ups and buyer guides<\/strong>, and<\/li>\n<li data-start=\"5585\" data-end=\"5663\">Capture users who want an <strong data-start=\"5611\" data-end=\"5635\">independent overview<\/strong> before going to a retailer.<\/li>\n<\/ul>\n<h4 data-start=\"5665\" data-end=\"5807\">Platforms and UGC are critical discovery surfaces<\/h4>\n<p data-start=\"6293\" data-end=\"6440\">As in the US, a significant share of search discovery for Black Friday UK runs through <strong data-start=\"6380\" data-end=\"6411\">video and community content<\/strong>, not just retailer websites. The black friday SERPs systematically surface <strong data-start=\"6476\" data-end=\"6496\">platform content<\/strong> where users expect real-world opinions, gameplay, or side-by-side comparisons.<\/p>\n<p data-start=\"5871\" data-end=\"5909\">Prominent platforms in the UK:<\/p>\n<ul>\n<li data-start=\"5913\" data-end=\"5953\"><strong data-start=\"5913\" data-end=\"5928\">youtube.com<\/strong> \u2013 #2 by traffic share.<\/li>\n<li data-start=\"5956\" data-end=\"5995\"><strong data-start=\"5956\" data-end=\"5970\">reddit.com<\/strong> \u2013 top-10, \u22482.5% share.<\/li>\n<li data-start=\"5998\" data-end=\"6034\"><strong data-start=\"5998\" data-end=\"6015\">instagram.com<\/strong> \u2013 in the top-30.<\/li>\n<li data-start=\"6037\" data-end=\"6070\"><strong data-start=\"6037\" data-end=\"6053\">facebook.com<\/strong> \u2013 in the top-30.<\/li>\n<\/ul>\n<p data-start=\"6072\" data-end=\"6099\">These typically appear for:<\/p>\n<ul>\n<li data-start=\"6103\" data-end=\"6182\"><strong data-start=\"6103\" data-end=\"6137\">Product specific deal searches<\/strong> (e.g., console, phone, TV, fashion deals).<\/li>\n<li data-start=\"6185\" data-end=\"6233\"><strong data-start=\"6185\" data-end=\"6230\">Unboxing \/ review \/ recommendation videos<\/strong>.<\/li>\n<li data-start=\"6236\" data-end=\"6279\"><strong data-start=\"6236\" data-end=\"6278\">Community deal threads and discussions<\/strong>.<\/li>\n<\/ul>\n<h2>3. Germany<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-de-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85725 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-de-black-friday-2025.png\" alt=\"\" width=\"2136\" height=\"872\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-de-black-friday-2025.png 2136w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-de-black-friday-2025-300x122.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-de-black-friday-2025-1024x418.png 1024w\" sizes=\"auto, (max-width: 2136px) 100vw, 2136px\" \/><\/a><\/p>\n<h4><strong>Top winners:\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: mediamarkt germany, amazon germany, youtube.<\/li>\n<li>The top retailers are mediamarkt germany, amazon germany, zalando.<\/li>\n<li>Idealo, a price comparison site is in the top 10 and ahead of retailers like zalando.<\/li>\n<\/ul>\n<h4>Traffic is highly concentrated but fragmented across fewer large retailers than in the UK or US<\/h4>\n<p>Germany resembles the UK in concentration but remains <strong data-start=\"845\" data-end=\"881\">less influenced by a single giant<\/strong> than the US (where blackfriday.com + major retailers lead), it has <strong data-start=\"962\" data-end=\"1057\">more structured competition across retailers, price comparison ecosystems, and deal portals<\/strong>.<\/p>\n<p data-start=\"527\" data-end=\"559\">From the top 100 German domains:<\/p>\n<ul>\n<li data-start=\"563\" data-end=\"628\"><strong data-start=\"563\" data-end=\"580\">Top 5 domains<\/strong> account for roughly <strong data-start=\"601\" data-end=\"611\">23\u201325%<\/strong> of all clicks.<\/li>\n<li data-start=\"631\" data-end=\"665\"><strong data-start=\"631\" data-end=\"641\">Top 10<\/strong> account for <strong data-start=\"654\" data-end=\"662\">\u224838%<\/strong>.<\/li>\n<li data-start=\"668\" data-end=\"694\"><strong data-start=\"668\" data-end=\"678\">Top 20<\/strong> \u2248 <strong data-start=\"681\" data-end=\"691\">51\u201353%<\/strong>.<\/li>\n<li data-start=\"697\" data-end=\"720\"><strong data-start=\"697\" data-end=\"707\">Top 50<\/strong> \u2248 <strong data-start=\"710\" data-end=\"717\">69%<\/strong>.<\/li>\n<\/ul>\n<h4>Germany is the most price-comparison-heavy market vs the US, UK, Spain, France and Italy.<\/h4>\n<p data-start=\"1154\" data-end=\"1274\">Germany shows a uniquely strong presence of <strong data-start=\"1198\" data-end=\"1243\">price comparison engines &amp; deal platforms<\/strong>, unlike the US or UK:<\/p>\n<p data-start=\"1276\" data-end=\"1297\">Top examples include:<\/p>\n<ul>\n<li data-start=\"1300\" data-end=\"1315\"><strong data-start=\"1300\" data-end=\"1313\">idealo.de<\/strong><\/li>\n<li data-start=\"1318\" data-end=\"1335\"><strong data-start=\"1318\" data-end=\"1333\">billiger.de<\/strong><\/li>\n<li data-start=\"1338\" data-end=\"1355\"><strong data-start=\"1338\" data-end=\"1353\">geizhals.de<\/strong><\/li>\n<li data-start=\"1358\" data-end=\"1429\"><strong data-start=\"1358\" data-end=\"1372\">mydealz.de<\/strong><\/li>\n<li data-start=\"1432\" data-end=\"1446\"><strong data-start=\"1432\" data-end=\"1444\">preis.de<\/strong><\/li>\n<li data-start=\"1449\" data-end=\"1465\"><strong data-start=\"1449\" data-end=\"1465\">discounto.de<\/strong><\/li>\n<\/ul>\n<p data-start=\"1467\" data-end=\"1591\">Combined, these comparison\/deal ecosystems capture roughly 30% of all clicks in the top 100, which is far more than in the UK and significantly higher than in the US.<\/p>\n<h4>Retailers still win big but not as overwhelmingly as in the UK<\/h4>\n<p>In Germany, <strong>Media Markt + Saturn + Otto + Amazon<\/strong> share the \u201ctop retailer\u201d space with strong competition from <strong data-start=\"2658\" data-end=\"2672\">deal sites<\/strong>.<\/p>\n<p data-start=\"2109\" data-end=\"2170\">Top German retailers ranking strongly include:<\/p>\n<ul>\n<li data-start=\"2174\" data-end=\"2189\"><strong data-start=\"2174\" data-end=\"2187\">amazon.de<\/strong><\/li>\n<li data-start=\"2192\" data-end=\"2205\"><strong data-start=\"2192\" data-end=\"2203\">otto.de<\/strong><\/li>\n<li data-start=\"2208\" data-end=\"2227\"><strong data-start=\"2208\" data-end=\"2225\">mediamarkt.de<\/strong><\/li>\n<li data-start=\"2230\" data-end=\"2245\"><strong data-start=\"2230\" data-end=\"2243\">saturn.de<\/strong><\/li>\n<li data-start=\"2248\" data-end=\"2262\"><strong data-start=\"2248\" data-end=\"2260\">zavvi.de<\/strong><\/li>\n<li data-start=\"2265\" data-end=\"2283\"><strong data-start=\"2265\" data-end=\"2281\">alternate.de<\/strong><\/li>\n<li data-start=\"2286\" data-end=\"2299\"><strong data-start=\"2286\" data-end=\"2297\">lidl.de<\/strong><\/li>\n<li data-start=\"2302\" data-end=\"2315\"><strong data-start=\"2302\" data-end=\"2313\">aldi.de<\/strong><\/li>\n<li data-start=\"2318\" data-end=\"2331\"><strong data-start=\"2318\" data-end=\"2329\">ikea.de<\/strong><\/li>\n<\/ul>\n<p data-start=\"2675\" data-end=\"2708\">However, Germany has a <strong data-start=\"2689\" data-end=\"2707\">dual ecosystem, <\/strong>both are nearly equally important:<\/p>\n<ul>\n<li data-start=\"2711\" data-end=\"2726\"><strong data-start=\"2711\" data-end=\"2724\">Retailers<\/strong><\/li>\n<li data-start=\"2729\" data-end=\"2770\"><strong data-start=\"2729\" data-end=\"2770\">Deal aggregators + comparison engines<\/strong><\/li>\n<\/ul>\n<h4>SERP intent is strongly \u201ccommercial + verification\u201d, not \u201ccommercial + news\u201d<\/h4>\n<p>Germany does not treat Black Friday as strongly as a media event as the US, and news plays a smaller role than commercial and comparison results:<\/p>\n<ul>\n<li data-start=\"2933\" data-end=\"2995\"><strong data-start=\"2933\" data-end=\"2964\">Organic + Organic Sitelinks<\/strong> lead (&gt;50% of domains).<\/li>\n<li data-start=\"3057\" data-end=\"3119\"><strong data-start=\"3057\" data-end=\"3065\">News<\/strong> appears <strong data-start=\"3074\" data-end=\"3086\">far less<\/strong> than in the US<\/li>\n<li data-start=\"3122\" data-end=\"3159\"><strong data-start=\"3122\" data-end=\"3131\">Video<\/strong> features modestly (~8\u201310%).<\/li>\n<\/ul>\n<p data-start=\"3286\" data-end=\"3318\">Instead, German SERPs look like:<\/p>\n<ul>\n<li data-start=\"3321\" data-end=\"3340\">Product lists<\/li>\n<li data-start=\"3343\" data-end=\"3359\">Deal pages<\/li>\n<li data-start=\"3362\" data-end=\"3383\">Price histories<\/li>\n<li data-start=\"3386\" data-end=\"3412\">Verification content<\/li>\n<\/ul>\n<h4>Germany is more desktop-heavy than the US or UK<\/h4>\n<p>Germany is not mobile leaning for Black Friday queries with a mean mobile share of ~46\u201350%.<\/p>\n<p>Some sites still see <strong data-start=\"4530\" data-end=\"4538\">70%+<\/strong> mobile (community\/deal-focused sites like mydealz.de). But major retailers like <strong data-start=\"4623\" data-end=\"4634\">otto.de<\/strong>, <strong data-start=\"4636\" data-end=\"4653\">mediamarkt.de<\/strong>, <strong data-start=\"4655\" data-end=\"4668\">saturn.de<\/strong>, <strong data-start=\"4670\" data-end=\"4686\">alternate.de<\/strong> show <strong data-start=\"4692\" data-end=\"4721\">much higher desktop share<\/strong>.<\/p>\n<h2>4. Spain<\/h2>\n<p><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-ES-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85731 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-ES-black-friday-2025.png\" alt=\"\" width=\"2126\" height=\"896\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-ES-black-friday-2025.png 2126w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-ES-black-friday-2025-300x126.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-ES-black-friday-2025-1024x432.png 1024w\" sizes=\"auto, (max-width: 2126px) 100vw, 2126px\" \/><\/a><\/p>\n<h4><strong>Top Winners<\/strong><strong>:\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: mediamarkt spain, el corte ingl\u00e9s, youtube.<\/li>\n<li>The top retailers are mediamarkt spain, el corte ingl\u00e9s, amazon spain.<\/li>\n<li>PC Componentes is in the top 10 and ahead of retailers like zara.<\/li>\n<\/ul>\n<h4>Traffic is fairly distributed: more like Germany than the US or UK.<\/h4>\n<p data-start=\"460\" data-end=\"478\">From the sites attracting organic search traffic from the most popular 4,000 Black Friday related queries in Spain:<\/p>\n<ul>\n<li data-start=\"482\" data-end=\"524\"><strong data-start=\"482\" data-end=\"524\">Top 5 domains: 24.7% of total traffic<\/strong><\/li>\n<li data-start=\"527\" data-end=\"553\"><strong data-start=\"527\" data-end=\"553\">Top 10 domains: 33.7%<\/strong><\/li>\n<li data-start=\"556\" data-end=\"582\"><strong data-start=\"556\" data-end=\"582\">Top 20 domains: 46.2%<\/strong><\/li>\n<li data-start=\"585\" data-end=\"611\"><strong data-start=\"585\" data-end=\"611\">Top 50 domains: 65.0%<\/strong><\/li>\n<\/ul>\n<p>Spain looks structurally <strong data-start=\"716\" data-end=\"737\">closer to Germany<\/strong> than to the US or the UK:<\/p>\n<ul>\n<li><strong data-start=\"768\" data-end=\"802\">No single aggregator leads<\/strong> (as in the US)<\/li>\n<li><strong data-start=\"822\" data-end=\"858\">No overwhelming retailer cluster<\/strong> (as in the UK)<\/li>\n<\/ul>\n<p>Instead, traffic is <strong data-start=\"896\" data-end=\"962\">spread across retailers, news media, and tech vertical content, <\/strong>it has a more <strong data-start=\"977\" data-end=\"1007\">balanced Black Friday SERP<\/strong> where many players participate meaningfully.<\/p>\n<h4>Retailers lead the top positions, especially electronics generalists<\/h4>\n<p data-start=\"1328\" data-end=\"1364\">Retailers in the top-20 include:\u00a0<strong data-start=\"1367\" data-end=\"1381\">MediaMarkt<\/strong>, <strong data-start=\"1383\" data-end=\"1402\">El Corte Ingl\u00e9s<\/strong>, <strong data-start=\"1404\" data-end=\"1414\">Amazon<\/strong>, <strong data-start=\"1416\" data-end=\"1433\">PCComponentes<\/strong>, <strong data-start=\"1435\" data-end=\"1444\">Druni<\/strong>, <strong data-start=\"1446\" data-end=\"1454\">Zara<\/strong>, <strong data-start=\"1456\" data-end=\"1469\">Decathlon<\/strong>, <strong data-start=\"1471\" data-end=\"1484\">Carrefour<\/strong>, <strong data-start=\"1486\" data-end=\"1499\">Pull&amp;Bear<\/strong>, <strong data-start=\"1501\" data-end=\"1513\">Sprinter<\/strong>, <strong data-start=\"1515\" data-end=\"1523\">Ikea<\/strong>, <strong data-start=\"1525\" data-end=\"1540\">LeroyMerlin<\/strong>, and <strong data-start=\"1546\" data-end=\"1556\">Primor<\/strong>.<\/p>\n<p data-start=\"1559\" data-end=\"1667\"><strong data-start=\"1559\" data-end=\"1610\">Combined retailer share in the top-100 \u2248 40\u201342%<\/strong>, slightly higher than Germany but far lower than the UK.<\/p>\n<p data-start=\"1694\" data-end=\"1753\">Spain has a <strong data-start=\"1706\" data-end=\"1747\">retailer-heavy Black Friday landscape<\/strong>, but\u00a0it is <strong data-start=\"1764\" data-end=\"1800\">not led by just 2\u20133 brands<\/strong> (like Currys\/Amazon\/John Lewis in the UK). Instead, there is a <strong data-start=\"1867\" data-end=\"1888\">mid-sized cluster<\/strong>, especially in <strong data-start=\"1904\" data-end=\"1919\">electronics<\/strong>, <strong data-start=\"1921\" data-end=\"1932\">fashion<\/strong>, and <strong data-start=\"1938\" data-end=\"1948\">beauty.\u00a0<\/strong><\/p>\n<h4 data-start=\"1694\" data-end=\"1753\">SERPs are led by \u201cNews + Organic\u201d and \u201cOrganic + Sitelinks\u201d<\/h4>\n<p data-start=\"2853\" data-end=\"2899\">Black Friday in Spain is treated by Google as both <strong data-start=\"2904\" data-end=\"2926\">a commercial event<\/strong>, and\u00a0<strong data-start=\"2938\" data-end=\"2974\">a media reported seasonal moment. <\/strong>with strong presence of:<\/p>\n<ul>\n<li data-start=\"3001\" data-end=\"3013\"><strong data-start=\"3001\" data-end=\"3013\">El Mundo<\/strong><\/li>\n<li data-start=\"3018\" data-end=\"3031\"><strong data-start=\"3018\" data-end=\"3031\">20Minutos<\/strong><\/li>\n<li data-start=\"3036\" data-end=\"3050\"><strong data-start=\"3036\" data-end=\"3050\">El Espa\u00f1ol<\/strong><\/li>\n<li data-start=\"3055\" data-end=\"3072\"><strong data-start=\"3055\" data-end=\"3072\">La Vanguardia<\/strong><\/li>\n<li data-start=\"3077\" data-end=\"3108\"><strong data-start=\"3077\" data-end=\"3108\">Xataka \/ Webedia tech media<\/strong><\/li>\n<\/ul>\n<p data-start=\"3110\" data-end=\"3190\">This shows a hybrid informational-commercial intent and makes Spain one of the most news-driven markets, along with France and the US.<\/p>\n<h4 data-start=\"3110\" data-end=\"3190\">Spain is mobile first<\/h4>\n<p data-start=\"3969\" data-end=\"3988\">Spain is one of the most mobile-centric Black Friday markets. Across the top 100 there&#8217;s an average mobile share: <strong data-start=\"4014\" data-end=\"4026\">\u2248 62\u201365% <\/strong>with strongly mobile-driven domains:<\/p>\n<ul>\n<li data-start=\"4065\" data-end=\"4092\">Youtube.com: <strong data-start=\"4078\" data-end=\"4092\">87% mobile<\/strong><\/li>\n<li data-start=\"4097\" data-end=\"4105\">Zara.com<\/li>\n<li data-start=\"4110\" data-end=\"4125\">Pullandbear.com<\/li>\n<li data-start=\"4130\" data-end=\"4155\">Instagram.com (obviously)<\/li>\n<li data-start=\"4160\" data-end=\"4192\">Druni, Primor (beauty retailers)<\/li>\n<li data-start=\"4197\" data-end=\"4206\">Decathlon<\/li>\n<\/ul>\n<h4>Media \/ tech publishers are unusually strong in Spain<\/h4>\n<p data-start=\"5037\" data-end=\"5152\">Spain\u2019s online consumer culture is heavily shaped by <strong data-start=\"5090\" data-end=\"5123\">Webedia, ADSLZone, El Espa\u00f1ol<\/strong>, and other media ecosystems.<\/p>\n<p data-start=\"5154\" data-end=\"5193\"><strong data-start=\"5154\" data-end=\"5193\">Publishers occupy the upper funnel:<\/strong><\/p>\n<ul>\n<li data-start=\"5196\" data-end=\"5215\">\u201cMejores ofertas\u201d<\/li>\n<li data-start=\"5218\" data-end=\"5248\">\u201cQu\u00e9 merece la pena comprar\u201d<\/li>\n<li data-start=\"5251\" data-end=\"5281\">\u201cGu\u00edas de compra Black Friday\u201d<\/li>\n<\/ul>\n<p data-start=\"5283\" data-end=\"5348\">This is similar to the UK (Guardian, Independent, Telegraph) but in Spain, the tech vertical is more influential than the general news vertical.<\/p>\n<p data-start=\"4718\" data-end=\"4738\">In the top 20 alone:<\/p>\n<ul>\n<li data-start=\"4741\" data-end=\"4757\"><strong data-start=\"4741\" data-end=\"4755\">xataka.com<\/strong><\/li>\n<li data-start=\"4760\" data-end=\"4776\"><strong data-start=\"4760\" data-end=\"4774\">elmundo.es<\/strong><\/li>\n<li data-start=\"4779\" data-end=\"4797\"><strong data-start=\"4779\" data-end=\"4795\">20minutos.es<\/strong><\/li>\n<li data-start=\"4800\" data-end=\"4819\"><strong data-start=\"4800\" data-end=\"4817\">elespanol.com<\/strong><\/li>\n<li data-start=\"4822\" data-end=\"4844\"><strong data-start=\"4822\" data-end=\"4842\">lavanguardia.com<\/strong><\/li>\n<\/ul>\n<p data-start=\"4846\" data-end=\"4902\">Tech &amp; consumer publications perform exceptionally well:<\/p>\n<ul>\n<li data-start=\"4905\" data-end=\"4976\"><strong data-start=\"4905\" data-end=\"4915\">Xataka<\/strong> (and its network: Xataka Android, Applesfera, Genbeta, etc.)<\/li>\n<li data-start=\"4979\" data-end=\"4992\"><strong data-start=\"4979\" data-end=\"4992\">Andro4All<\/strong><\/li>\n<li data-start=\"4995\" data-end=\"5010\"><strong data-start=\"4995\" data-end=\"5010\">Computerhoy<\/strong><\/li>\n<li data-start=\"5013\" data-end=\"5026\"><strong data-start=\"5013\" data-end=\"5026\">Movilzona<\/strong><\/li>\n<\/ul>\n<h4><strong>Fashion &amp; beauty retailers are much stronger in Spain than in Germany, UK, US<\/strong><\/h4>\n<p>Electronics still lead (Media Markt, Amazon, PCComponentes), but fashion is a <strong data-start=\"6584\" data-end=\"6613\">larger share of Black Friday demand<\/strong> than in other countries.<\/p>\n<p data-start=\"6362\" data-end=\"6418\">Spain\u2019s Black Friday demand has a stronger component of:<\/p>\n<ul>\n<li data-start=\"6421\" data-end=\"6441\"><strong data-start=\"6421\" data-end=\"6441\">Perfume &amp; beauty<\/strong><\/li>\n<li data-start=\"6444\" data-end=\"6455\"><strong data-start=\"6444\" data-end=\"6455\">Apparel<\/strong><\/li>\n<li data-start=\"6458\" data-end=\"6470\"><strong data-start=\"6458\" data-end=\"6470\">Footwear<\/strong><\/li>\n<li data-start=\"6473\" data-end=\"6500\"><strong data-start=\"6473\" data-end=\"6500\">Fast-fashion promotions<\/strong><\/li>\n<\/ul>\n<p data-start=\"6164\" data-end=\"6188\">Examples ranking highly:<\/p>\n<ul>\n<li data-start=\"6191\" data-end=\"6208\"><strong data-start=\"6191\" data-end=\"6203\">zara.com<\/strong> (#6)<\/li>\n<li data-start=\"6211\" data-end=\"6223\"><strong data-start=\"6211\" data-end=\"6223\">druni.es<\/strong><\/li>\n<li data-start=\"6226\" data-end=\"6239\"><strong data-start=\"6226\" data-end=\"6239\">primor.eu<\/strong><\/li>\n<li data-start=\"6242\" data-end=\"6261\"><strong data-start=\"6242\" data-end=\"6261\">pullandbear.com<\/strong><\/li>\n<li data-start=\"6264\" data-end=\"6279\"><strong data-start=\"6264\" data-end=\"6279\">sprinter.es<\/strong><\/li>\n<li data-start=\"6282\" data-end=\"6323\"><strong data-start=\"6282\" data-end=\"6295\">mango.com<\/strong><\/li>\n<\/ul>\n<h2>5. France<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-FR-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85733 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-FR-black-friday-2025.png\" alt=\"\" width=\"2134\" height=\"946\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-FR-black-friday-2025.png 2134w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-FR-black-friday-2025-300x133.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-FR-black-friday-2025-1024x454.png 1024w\" sizes=\"auto, (max-width: 2134px) 100vw, 2134px\" \/><\/a><\/p>\n<h4><strong>Top Winners<\/strong><strong>:\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: youtube, frandroid, boulanger.<\/li>\n<li>The top retailers are boulanger, amazon france, fnac.<\/li>\n<li>Linternaute(.)com is in the top 10 and ahead of retailers like darty.<\/li>\n<\/ul>\n<h4>Traffic concentration: France is less concentrated than the UK\/US, more similar to Spain\/Germany<\/h4>\n<p data-start=\"929\" data-end=\"974\">France mirrors the <strong data-start=\"948\" data-end=\"973\">Germany\/Spain pattern <\/strong>with no huge \u201cBlack Friday aggregator\u201d influence (unlike the US with blackfriday.com) and no extreme retailer concentration (unlike the UK).<\/p>\n<p data-start=\"929\" data-end=\"974\">Instead, France has a <strong data-start=\"1138\" data-end=\"1172\">balanced, multi-ecosystem SERP<\/strong>:<\/p>\n<ul>\n<li data-start=\"1178\" data-end=\"1187\">Retailers<\/li>\n<li data-start=\"1192\" data-end=\"1204\">Marketplaces<\/li>\n<li data-start=\"1209\" data-end=\"1233\">Price-comparison engines<\/li>\n<li data-start=\"1238\" data-end=\"1248\">Mass media<\/li>\n<li data-start=\"1253\" data-end=\"1263\">Deal sites<\/li>\n<li data-start=\"1268\" data-end=\"1289\">Luxury\/fashion brands<\/li>\n<\/ul>\n<p data-start=\"1291\" data-end=\"1368\">This creates one of the <strong data-start=\"1315\" data-end=\"1367\">most diversified Black Friday organic landscapes in Europe<\/strong>.<\/p>\n<h4 data-start=\"1291\" data-end=\"1368\">Retailers &amp; marketplaces lead but with strong competition from media and deal sites<\/h4>\n<p data-start=\"1291\" data-end=\"1368\">Retailers + marketplaces capture <strong data-start=\"1702\" data-end=\"1738\">\u224840\u201342% of total top-100 traffic in France. <\/strong>This is very similar to Spain, and more distributed than the UK (where a few retailers lead the top). France also has the <strong data-start=\"2147\" data-end=\"2184\">strongest fashion\/beauty presence<\/strong> in Black Friday SERPs of any EU country besides Spain.<\/p>\n<p data-start=\"1877\" data-end=\"1911\"><strong data-start=\"1877\" data-end=\"1909\">Electronics \/ general retail<\/strong><\/p>\n<ul>\n<li data-start=\"1914\" data-end=\"1922\">Amazon<\/li>\n<li data-start=\"1925\" data-end=\"1936\">Cdiscount<\/li>\n<li data-start=\"1939\" data-end=\"1945\">Fnac<\/li>\n<li data-start=\"1948\" data-end=\"1955\">Darty<\/li>\n<li data-start=\"1958\" data-end=\"1969\">Boulanger<\/li>\n<li data-start=\"1972\" data-end=\"1981\">Leclerc<\/li>\n<li data-start=\"1984\" data-end=\"1995\">Carrefour<\/li>\n<\/ul>\n<p data-start=\"1997\" data-end=\"2019\"><strong data-start=\"1997\" data-end=\"2017\">Fashion \/ beauty<\/strong><\/p>\n<ul>\n<li data-start=\"2022\" data-end=\"2031\">Sephora<\/li>\n<li data-start=\"2034\" data-end=\"2046\">Zara \/ H&amp;M<\/li>\n<li data-start=\"2049\" data-end=\"2058\">Lacoste<\/li>\n<li data-start=\"2061\" data-end=\"2068\">Kiabi<\/li>\n<li data-start=\"2071\" data-end=\"2081\">AboutYou<\/li>\n<li data-start=\"2084\" data-end=\"2093\">Zalando<\/li>\n<li data-start=\"2096\" data-end=\"2108\">Marionnaud<\/li>\n<li data-start=\"2111\" data-end=\"2119\">Nocib\u00e9<\/li>\n<li data-start=\"2122\" data-end=\"2130\">Veepee<\/li>\n<\/ul>\n<h4>France is a highly \u201cnews-heavy\u201d Black Friday market, even stronger than Spain<\/h4>\n<p>France is even more media-driven than Spain.<\/p>\n<p data-start=\"2996\" data-end=\"3037\">Major French publishers ranking strongly:<\/p>\n<ul>\n<li data-start=\"3041\" data-end=\"3056\"><strong data-start=\"3041\" data-end=\"3056\">Le Parisien<\/strong><\/li>\n<li data-start=\"3059\" data-end=\"3073\"><strong data-start=\"3059\" data-end=\"3073\">20 Minutes<\/strong><\/li>\n<li data-start=\"3076\" data-end=\"3085\"><strong data-start=\"3076\" data-end=\"3085\">BFMTV<\/strong><\/li>\n<li data-start=\"3088\" data-end=\"3101\"><strong data-start=\"3088\" data-end=\"3101\">Le Figaro<\/strong><\/li>\n<li data-start=\"3104\" data-end=\"3118\"><strong data-start=\"3104\" data-end=\"3118\">Capital.fr<\/strong><\/li>\n<li data-start=\"3121\" data-end=\"3131\"><strong data-start=\"3121\" data-end=\"3131\">RTL.fr<\/strong><\/li>\n<li data-start=\"3134\" data-end=\"3150\"><strong data-start=\"3134\" data-end=\"3150\">L\u2019Internaute<\/strong><\/li>\n<li data-start=\"3153\" data-end=\"3170\"><strong data-start=\"3153\" data-end=\"3170\">Challenges.fr<\/strong><\/li>\n<\/ul>\n<p data-start=\"3172\" data-end=\"3207\">These publishers score heavily for:<\/p>\n<ul>\n<li data-start=\"3211\" data-end=\"3244\">\u201cQu\u2019est-ce que le Black Friday ?\u201d<\/li>\n<li data-start=\"3247\" data-end=\"3281\">\u201cQuand commence le Black Friday ?\u201d<\/li>\n<li data-start=\"3284\" data-end=\"3322\">\u201cLes meilleures offres Black Friday\u201d<\/li>\n<li data-start=\"3325\" data-end=\"3336\">Retail news<\/li>\n<li data-start=\"3339\" data-end=\"3361\">Deal curation articles<\/li>\n<\/ul>\n<p data-start=\"3363\" data-end=\"3495\">This differs from Germany, where news barely plays a role, and from the US\/UK where news appears but is less vertically specialized.<\/p>\n<h4 data-start=\"3363\" data-end=\"3495\">Mobile leads but desktop remains stronger than in Spain\/US<\/h4>\n<p data-start=\"4414\" data-end=\"4452\">The average mobile click-share across the top 100 <strong data-start=\"4478\" data-end=\"4489\">\u224856\u201360%.\u00a0<\/strong><\/p>\n<ul>\n<li data-start=\"4510\" data-end=\"4545\">Retailers skew closer to 55% mobile<\/li>\n<li data-start=\"4548\" data-end=\"4575\">Media skews mobile (60\u201370%)<\/li>\n<li data-start=\"4578\" data-end=\"4621\">Comparison sites skew more desktop (40\u201350%)<\/li>\n<\/ul>\n<p data-start=\"3363\" data-end=\"3495\">France is mobile-first, but not as mobile leaning as Spain (\u224865%).<\/p>\n<h4 data-start=\"3363\" data-end=\"3495\">Deals sites and price comparison engines play a medium but important role<\/h4>\n<p data-start=\"3363\" data-end=\"3495\">Not as powerful as Germany, but stronger than the UK. Notable deal sites are:<\/p>\n<ul>\n<li data-start=\"5692\" data-end=\"5744\"><strong data-start=\"5692\" data-end=\"5707\">dealabs.com<\/strong><\/li>\n<li data-start=\"5747\" data-end=\"5760\"><strong data-start=\"5747\" data-end=\"5760\">idealo.fr<\/strong><\/li>\n<li data-start=\"5763\" data-end=\"5811\"><strong data-start=\"5763\" data-end=\"5788\">priceminister\/rakuten<\/strong><\/li>\n<li data-start=\"5814\" data-end=\"5824\"><strong data-start=\"5814\" data-end=\"5824\">Kelkoo<\/strong><\/li>\n<\/ul>\n<h2>6. Italy<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-IT-black-friday-2025.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-85735 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-IT-black-friday-2025.png\" alt=\"\" width=\"2048\" height=\"868\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-IT-black-friday-2025.png 2048w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-IT-black-friday-2025-300x127.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/12\/top-15-sites-IT-black-friday-2025-1024x434.png 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<h4><strong>Top Winners<\/strong><strong>:\u00a0<\/strong><\/h4>\n<ul>\n<li>The top 3 sites attracting the most traffic are: mediaworld, amazon italy, youtube.<\/li>\n<li>The top retailers are mediaworld, amazon italy, zalando.<\/li>\n<li>Everyeye is in the top 10 and ahead of retailers like zara.<\/li>\n<\/ul>\n<h4>Traffic concentration: Italy is similar to France &amp; Spain, not too top-heavy<\/h4>\n<p data-start=\"881\" data-end=\"921\">Italy behaves like <strong data-start=\"900\" data-end=\"920\">France and Spain<\/strong>:<\/p>\n<ul>\n<li data-start=\"924\" data-end=\"1016\">Broad competition across <strong data-start=\"949\" data-end=\"1016\">retailers, publishers, marketplaces, fashion brands, tech media<\/strong><\/li>\n<li data-start=\"1019\" data-end=\"1041\">No leading aggregator<\/li>\n<li data-start=\"1044\" data-end=\"1083\">No single retailer monopoly (unlike UK)<\/li>\n<\/ul>\n<p data-start=\"709\" data-end=\"727\">From\u00a0 the top 100 domains ranking for the 4,000 most popular black friday related queries:<\/p>\n<ul>\n<li data-start=\"731\" data-end=\"772\"><strong data-start=\"731\" data-end=\"772\">Top 5 domains: ~23% of all BF clicks<\/strong><\/li>\n<li data-start=\"775\" data-end=\"792\"><strong data-start=\"775\" data-end=\"792\">Top 10: ~34%<\/strong><\/li>\n<li data-start=\"795\" data-end=\"812\"><strong data-start=\"795\" data-end=\"812\">Top 20: ~46%<\/strong><\/li>\n<li data-start=\"815\" data-end=\"832\"><strong data-start=\"815\" data-end=\"832\">Top 50: ~66%<\/strong><\/li>\n<\/ul>\n<h4>Retailers lead the top positions, especially electronics &amp; multipurpose retail<\/h4>\n<p>Italy\u2019s Black Friday ecosystem has a <strong data-start=\"1818\" data-end=\"1853\">top-heavy electronics influence<\/strong>, but fashion\/beauty plays a <strong data-start=\"1882\" data-end=\"1918\">far bigger role than in Germany or UK<\/strong>.<\/p>\n<p data-start=\"1537\" data-end=\"1558\">Key retail verticals:<\/p>\n<ul>\n<li data-start=\"1561\" data-end=\"1616\"><strong data-start=\"1561\" data-end=\"1576\">Electronics<\/strong> (MediaWorld, Unieuro, Euronics, Amazon)<\/li>\n<li data-start=\"1619\" data-end=\"1655\"><strong data-start=\"1619\" data-end=\"1637\">General retail<\/strong> (Iper, Carrefour)<\/li>\n<li data-start=\"1658\" data-end=\"1705\"><strong data-start=\"1658\" data-end=\"1684\">Gaming &amp; entertainment<\/strong> (Gamestop, Nintendo)<\/li>\n<li data-start=\"1708\" data-end=\"1779\"><strong data-start=\"1708\" data-end=\"1728\">Fashion &amp; beauty<\/strong> (Zalando, Sephora, Douglas, OVS, Calzedonia, Zara)<\/li>\n<\/ul>\n<h4>The Italian SERP is highly news-driven, one of the strongest \u201cnews ecosystems\u201d in Europe<\/h4>\n<p data-start=\"2805\" data-end=\"2839\">Italy behaves similarly to France: Black Friday is treated as a <strong data-start=\"2871\" data-end=\"2885\">news event<\/strong> as well as a commercial event.<\/p>\n<p data-start=\"2805\" data-end=\"2839\">Google ranks trusted Italian publishers for:<\/p>\n<ul>\n<li data-start=\"2971\" data-end=\"2997\">\u201cQuando \u00e8 il Black Friday\u201d<\/li>\n<li data-start=\"3002\" data-end=\"3033\">\u201cMigliori offerte Black Friday\u201d<\/li>\n<li data-start=\"3038\" data-end=\"3076\">\u201cBlack Friday: cosa conviene comprare\u201d<\/li>\n<li data-start=\"3081\" data-end=\"3118\">\u201cSconti, promozioni, negozi aderenti\u201d<\/li>\n<\/ul>\n<p data-start=\"3120\" data-end=\"3180\">This hybrid intent is much stronger than in Germany or UK.<\/p>\n<h4 data-start=\"3120\" data-end=\"3180\">Italy is moderately mobile-first \u2014 less than Spain\/US, more than Germany<\/h4>\n<p data-start=\"4215\" data-end=\"4271\">Italy is closer to <strong data-start=\"4234\" data-end=\"4250\">Spain\/France<\/strong> in mobile behaviour as users browse deals &amp; fashion on mobile but electronics are still researched on desktop more frequently. It&#8217;s not as desktop-leaning as Germany but not as mobile leaning as Spain.<\/p>\n<p data-start=\"3921\" data-end=\"3953\">Mobile share across the top 100:<\/p>\n<ul>\n<li data-start=\"3957\" data-end=\"3972\"><strong data-start=\"3957\" data-end=\"3972\">Avg ~58\u201361%<\/strong><\/li>\n<li data-start=\"3975\" data-end=\"3990\"><strong data-start=\"3975\" data-end=\"3990\">Median ~60%<\/strong><\/li>\n<\/ul>\n<p>However, this changes per vertical:<\/p>\n<ul>\n<li data-start=\"4004\" data-end=\"4038\">Media sites: very mobile (65\u201375%)<\/li>\n<li data-start=\"4041\" data-end=\"4078\">Fashion\/beauty: very mobile (70\u201385%)<\/li>\n<li data-start=\"4081\" data-end=\"4124\">Electronics: more balanced (55\u201365% mobile)<\/li>\n<li data-start=\"4127\" data-end=\"4190\">Hardcore comparison \/ tech review sites: more desktop (45\u201355%)<\/li>\n<\/ul>\n<h4>Tech publishers and lifestyle magazines have very strong Black Friday authority<\/h4>\n<p data-start=\"4897\" data-end=\"4930\">Similar to Spain and France, Italy is highly influenced by:<\/p>\n<ul>\n<li data-start=\"4933\" data-end=\"4955\">Lifestyle journalism<\/li>\n<li data-start=\"4958\" data-end=\"4976\">Tech journalists<\/li>\n<li data-start=\"4979\" data-end=\"5004\">Sponsored deal roundups<\/li>\n<\/ul>\n<p data-start=\"4540\" data-end=\"4576\">Top Black Friday tech\/lifestyle media include:<\/p>\n<ul>\n<li data-start=\"4580\" data-end=\"4590\">HDblog<\/li>\n<li data-start=\"4593\" data-end=\"4605\">Wired.it<\/li>\n<li data-start=\"4608\" data-end=\"4633\">Tom\u2019s Hardware Italia<\/li>\n<li data-start=\"4636\" data-end=\"4647\">DDAY.it<\/li>\n<li data-start=\"4715\" data-end=\"4726\">Fanpage<\/li>\n<li data-start=\"4729\" data-end=\"4741\">Today.it<\/li>\n<\/ul>\n<p data-start=\"4743\" data-end=\"4772\">These sites rank heavily for:<\/p>\n<ul>\n<li data-start=\"4775\" data-end=\"4791\">Smartphone deals<\/li>\n<li data-start=\"4794\" data-end=\"4802\">TV deals<\/li>\n<li data-start=\"4805\" data-end=\"4817\">Laptop deals<\/li>\n<li data-start=\"4820\" data-end=\"4837\">Gaming promotions<\/li>\n<li data-start=\"4840\" data-end=\"4872\">\u201cMigliori offerte Black Friday\u2026\u201d<\/li>\n<\/ul>\n<h4>Fashion &amp; beauty are very strong categories<\/h4>\n<p data-start=\"5351\" data-end=\"5402\">Italy\u2019s Black Friday demand has unique emphasis on:<\/p>\n<ul>\n<li data-start=\"5406\" data-end=\"5417\"><strong data-start=\"5406\" data-end=\"5417\">Fashion<\/strong><\/li>\n<li data-start=\"5420\" data-end=\"5430\"><strong data-start=\"5420\" data-end=\"5430\">Beauty<\/strong><\/li>\n<li data-start=\"5433\" data-end=\"5445\"><strong data-start=\"5433\" data-end=\"5445\">Perfumes<\/strong><\/li>\n<li data-start=\"5448\" data-end=\"5470\"><strong data-start=\"5448\" data-end=\"5470\">Lingerie &amp; hosiery<\/strong><\/li>\n<li data-start=\"5473\" data-end=\"5500\"><strong data-start=\"5473\" data-end=\"5500\">Luxury &amp; premium brands<\/strong><\/li>\n<\/ul>\n<p data-start=\"5502\" data-end=\"5560\">This is more prominent than in UK\/DE but similar to FR\/ES.<\/p>\n<p data-start=\"5116\" data-end=\"5181\">Within the top 100, several strong fashion\/beauty domains appear:<\/p>\n<ul>\n<li data-start=\"5185\" data-end=\"5196\"><strong data-start=\"5185\" data-end=\"5196\">Zalando<\/strong><\/li>\n<li data-start=\"5199\" data-end=\"5210\"><strong data-start=\"5199\" data-end=\"5210\">Sephora<\/strong><\/li>\n<li data-start=\"5213\" data-end=\"5224\"><strong data-start=\"5213\" data-end=\"5224\">Douglas<\/strong><\/li>\n<li data-start=\"5227\" data-end=\"5234\"><strong data-start=\"5227\" data-end=\"5234\">OVS<\/strong><\/li>\n<li data-start=\"5237\" data-end=\"5251\"><strong data-start=\"5237\" data-end=\"5251\">Calzedonia<\/strong><\/li>\n<li data-start=\"5254\" data-end=\"5269\"><strong data-start=\"5254\" data-end=\"5269\">Intimissimi<\/strong><\/li>\n<li data-start=\"5272\" data-end=\"5280\"><strong data-start=\"5272\" data-end=\"5280\">Zara<\/strong><\/li>\n<li data-start=\"5283\" data-end=\"5290\"><strong data-start=\"5283\" data-end=\"5290\">H&amp;M<\/strong><\/li>\n<li data-start=\"5293\" data-end=\"5302\"><strong data-start=\"5293\" data-end=\"5302\">Guess<\/strong><\/li>\n<li data-start=\"5305\" data-end=\"5320\"><strong data-start=\"5305\" data-end=\"5320\">Foot Locker<\/strong><\/li>\n<li data-start=\"5323\" data-end=\"5349\"><strong data-start=\"5323\" data-end=\"5336\">Decathlon<\/strong><\/li>\n<\/ul>\n<h4>Marketplaces are very strong, stronger than in Spain and UK<\/h4>\n<p data-start=\"5806\" data-end=\"5827\">Italy stands out for:<\/p>\n<ul>\n<li data-start=\"5830\" data-end=\"5889\">Strong adoption of <strong data-start=\"5849\" data-end=\"5870\">flash sales sites<\/strong> (Veepee, Privalia)<\/li>\n<li data-start=\"5892\" data-end=\"5942\">Higher influence of <strong data-start=\"5912\" data-end=\"5942\">fashion-first marketplaces<\/strong><\/li>\n<li data-start=\"5945\" data-end=\"5998\">Higher share of <strong data-start=\"5961\" data-end=\"5998\">Amazon- and eBay-driven discovery<\/strong><\/li>\n<\/ul>\n<p data-start=\"6000\" data-end=\"6074\">This differs from Germany (comparison-driven) and Spain (retailer-driven).\u00a0Key marketplaces:<\/p>\n<ul>\n<li data-start=\"5664\" data-end=\"5677\"><strong data-start=\"5664\" data-end=\"5677\">Amazon.it<\/strong><\/li>\n<li data-start=\"5680\" data-end=\"5691\"><strong data-start=\"5680\" data-end=\"5691\">eBay.it<\/strong><\/li>\n<li data-start=\"5694\" data-end=\"5705\"><strong data-start=\"5694\" data-end=\"5705\">Zalando<\/strong><\/li>\n<li data-start=\"5708\" data-end=\"5718\"><strong data-start=\"5708\" data-end=\"5718\">Veepee<\/strong><\/li>\n<li data-start=\"5721\" data-end=\"5733\"><strong data-start=\"5721\" data-end=\"5733\">Privalia<\/strong><\/li>\n<li data-start=\"5736\" data-end=\"5748\"><strong data-start=\"5736\" data-end=\"5748\">AboutYou<\/strong><\/li>\n<li data-start=\"5751\" data-end=\"5804\"><strong data-start=\"5751\" data-end=\"5765\">AliExpress<\/strong><\/li>\n<\/ul>\n<h2>Top Black Friday Organic Search Performers SEO Learnings and Recommendations<\/h2>\n<h4>1. Still today, it pays off to build &amp; maintain an evergreen \u201c\/black-friday\/\u201d hub.<\/h4>\n<p>~80% of top-ranking Black Friday URLs across markets contain \/black-friday\/ in the slug.<\/p>\n<h4>2. Create category specific Black Friday landing pages: these are the universal top click drivers.<\/h4>\n<p>Category-intent pages (\u201cBlack Friday TV deals\u201d, \u201cBlack Friday laptop deals\u201d) are the strongest performers globally. They match high-intent searches across all 6 markets. Build a Black Friday landing page structure like:<\/p>\n<ul>\n<li>\/black-friday\/tv-deals\/<\/li>\n<li>\/black-friday\/laptop-deals\/<\/li>\n<li>\/black-friday\/smartphone\/<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<h4><strong>3. Prepare content that qualifies for News + Organic hybrid SERPs.<\/strong><\/h4>\n<p>Black Friday is treated as a news + shopping event by Google. In US, UK, France and Spain, over 50% of top domains include \u201cNews\u201d as a SERP feature. Create editorial Black Friday content targeting relevant topics in your industry like: \u201cWhat to expect for Black Friday in [sector]\u201d.<\/p>\n<h4><strong>4. Create video content: YouTube is the only universal winner across all markets.<\/strong><\/h4>\n<p>YouTube ranks in the top 3\u20134 domains in all 6 countries. It is the only domain consistently paired with Video SERP features.<\/p>\n<h4>5. Adopt comparison-style pricing blocks: Essential for Germany, beneficial everywhere.<\/h4>\n<p>Germany is the only market where price comparison engines lead Black Friday SERPs (~30% of clicks). But even outside Germany, Google increasingly prioritizes deals grids, price comparison, and structured lists.<\/p>\n<p data-start=\"4123\" data-end=\"4176\">Add persistent comparison elements to category pages:<\/p>\n<ul>\n<li data-start=\"4180\" data-end=\"4210\">Price grids across merchants<\/li>\n<li data-start=\"4213\" data-end=\"4242\">\u201cCheapest today\u201d indicators<\/li>\n<li data-start=\"4245\" data-end=\"4266\">\u201cWas \/ Now\u201d pricing<\/li>\n<li data-start=\"4269\" data-end=\"4305\">\u201cPrice dropped X% since last week\u201d<\/li>\n<li data-start=\"4308\" data-end=\"4345\">Prime\/non-Prime pricing differences<\/li>\n<li data-start=\"4348\" data-end=\"4376\">Stock and delivery estimates<\/li>\n<\/ul>\n<p data-start=\"4378\" data-end=\"4441\">Even if you aren&#8217;t a comparison engine, <strong data-start=\"4418\" data-end=\"4440\">comparison UX wins<\/strong>.<\/p>\n<h4 data-start=\"4378\" data-end=\"4441\">6. Ensure mobile usability: mobile clicks represent 54\u201368% across markets<\/h4>\n<p data-start=\"4676\" data-end=\"4693\">It&#8217;s then a must to ensure mobile usability with:<\/p>\n<ul>\n<li data-start=\"4676\" data-end=\"4693\">Fast product grid loading<\/li>\n<li data-start=\"4676\" data-end=\"4693\">Lazy-load images<\/li>\n<li data-start=\"4676\" data-end=\"4693\">Reduce interstitials<\/li>\n<li data-start=\"4676\" data-end=\"4693\">Sticky filters<\/li>\n<li data-start=\"4676\" data-end=\"4693\">Prioritize scroll-first design<\/li>\n<\/ul>\n<h4>Stay ahead of every shift in search: Subscribe to the <a href=\"https:\/\/hub.seofomo.co\/\">SEOFOMO newsletter<\/a> for the latest SEO and AI Search updates and trends each week.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Who are the top Black Friday Organic Search Traffic Winners in 2025? What are their main characteristics? What can we learn to maximize your traffic next year? Here&#8217;s an analysis of organic search traffic insight from the US, UK, Germany, Spain, France and Italy from the last 28 days based on the 4,000 most popular <a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/black-friday-seo-traffic-winners\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Top Black Friday Organic Search Traffic Winners &#038; Trends in 2025<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-85677","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Black Friday Organic Search Traffic Winners &amp; Trends in 2025<\/title>\n<meta name=\"description\" content=\"Who are the top Black Friday Organic Search Traffic Winners in 2025? 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