{"id":6090,"date":"2016-03-04T01:22:17","date_gmt":"2016-03-04T00:22:17","guid":{"rendered":"https:\/\/www.aleydasolis.com\/en\/?p=6090"},"modified":"2019-02-14T15:24:53","modified_gmt":"2019-02-14T14:24:53","slug":"optimizing-mobile-queries-near-you","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/optimizing-mobile-queries-near-you\/","title":{"rendered":"Growing with Mobile Queries and &#8220;Micro-Moments&#8221; Near You"},"content":{"rendered":"<p style=\"text-align: left;\">With multi-device search it should be now a priority to\u00a0specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with\u00a0them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience based on them; which can be the key to\u00a0grow our mobile specific product or service.<\/p>\n<p style=\"text-align: left;\">Last year Google addressed this by <a href=\"https:\/\/www.thinkwithgoogle.com\/infographics\/4-new-moments-every-marketer-should-know.html\" target=\"_blank\" rel=\"noopener\">publishing an infographic<\/a> called\u00a0&#8220;<a href=\"https:\/\/think.storage.googleapis.com\/docs\/4-new-moments-every-marketer-should-know.pdf\" target=\"_blank\" rel=\"noopener\">4 new moments each marketer should know<\/a>&#8221; which are new trends of search behaviors from\u00a0the usage of mobile device -that they also call &#8220;<a href=\"https:\/\/www.thinkwithgoogle.com\/research-studies\/micromoments-guide-pdf-download.html\" target=\"_blank\" rel=\"noopener\">micromoments<\/a>&#8220;-:<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>&#8220;I-want-to-know&#8221;<\/strong>: when doing informational research.<\/li>\n<li style=\"text-align: left;\"><strong>&#8220;I-want-to-go&#8221;<\/strong>: local related searches.<\/li>\n<li style=\"text-align: left;\"><strong>&#8220;I-want-to-do&#8221;<\/strong>: with how-to type of searches.<\/li>\n<li style=\"text-align: left;\"><strong>&#8220;I-want-to-buy&#8221;<\/strong>: with transactional queries, sometimes when visiting a local store.<\/li>\n<\/ul>\n<p>Here&#8217;s some of the key data Google shares in the infographic based on their mobile behavior research:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17482\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/4-new-moments-google-marketers-1024x990-V2-1024x990.png\" alt=\"\" width=\"1024\" height=\"990\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/4-new-moments-google-marketers-1024x990-V2.png 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/4-new-moments-google-marketers-1024x990-V2-300x290.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/4-new-moments-google-marketers-1024x990-V2-768x743.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">They have of course already started to fulfill this need with their own ad offering, for example, with a\u00a0<a href=\"http:\/\/searchengineland.com\/google-adds-nearby-business-mobile-ad-format-for-location-related-searches-221455\" target=\"_blank\" rel=\"noopener\">&#8220;Nearby Business&#8221; mobile ad format<\/a>\u00a0including directions and click to call.<\/p>\n<p style=\"text-align: left;\">But the question really is: Are you already leveraging these trends when doing mobile SEO? And even more important:<\/p>\n<h3>Are you looking for more of them:\u00a0Identifying specific patterns &amp; trends among your own mobile audience to capitalize on &amp; use to grow\u00a0your mobile presence?<\/h3>\n<p style=\"text-align: left;\">Let&#8217;s take for example the\u00a0&#8220;near me&#8221; search term that Google mentioned in its study that it had doubled the year before, since 82% of smartphone users search when looking for a local business.<\/p>\n<p style=\"text-align: left;\">When analyzing with <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>\u00a0(with a mobile filter for the US) we can easily see\u00a0its variations -highly focused on local type of businesses and services, from restaurants to liquor store, hotels and gas statios- in mobile and its impressive growth trend:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6092\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-mobile-1024x713.jpg\" alt=\"Near Me Mobile Searches\" width=\"1024\" height=\"713\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-mobile-1024x713.jpg 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-mobile-300x209.jpg 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-mobile-768x535.jpg 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-mobile.jpg 1846w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">The same can also be found with any other tool, that besides relevant terms suggestions and search volume shows the search volume trend, like <a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\">KWfinder<\/a>:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6105\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/restaurants-near-me-results-uk-1-961x1024.png\" alt=\"Restaurants Near Me Results\" width=\"961\" height=\"1024\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/restaurants-near-me-results-uk-1-961x1024.png 961w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/restaurants-near-me-results-uk-1-281x300.png 281w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/restaurants-near-me-results-uk-1-768x819.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/restaurants-near-me-results-uk-1.png 1168w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/p>\n<p style=\"text-align: left;\">You can see the trend is huge! However, is it really because of mobile? You can easily validate this with Google&#8217;s own\u00a0keyword planner device segmentation functionality, which is very clear in the case of the &#8220;near me&#8221; related terms, both in current device share and growth trend:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6099\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-trend-uk-1024x878.png\" alt=\"Near Me Searches in the UK\" width=\"1024\" height=\"878\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-trend-uk-1024x878.png 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-trend-uk-300x257.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-trend-uk-768x659.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-trend-uk.png 1475w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">Nice right? Who&#8217;s targeting these type of queries and capitalizing on these opportunities already? Some big players such as TripAdvisor are already, however, you can see that when validating\u00a0the mobile search results for a few of these,\u00a0in most cases the top ranked sites\u00a0are still not doing it:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17472\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-results-mobile-V2.png\" alt=\"\" width=\"1013\" height=\"592\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-results-mobile-V2.png 1013w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-results-mobile-V2-300x175.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-results-mobile-V2-768x449.png 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p style=\"text-align: left;\">This is great! Before moving on though, a quick reminder: verifying your mobile search results might be a really good idea to &#8220;refine&#8221; your term targets &amp; priorities, since\u00a0besides the search volume, trend and level of competition, it&#8217;s key to take into consideration the type of visibility that you would end-up having there, <strong>especially<\/strong> in mobile search results with local focused searches with map integration\u00a0-that will affect the CTR behavior of the user- (or with &#8220;how to&#8221; queries for videos, which can also be an input to establish the best format for your content).<\/p>\n<p style=\"text-align: left;\">This\u00a0can be easily identified with <a href=\"http:\/\/suite.searchmetrics.com\/en\/research\" target=\"_blank\" rel=\"noopener\">SearchMetrics<\/a> universal search integrations or the new <a href=\"https:\/\/www.semrush.com\/news\/serp-features-keyword-difficulty-updates\/\" target=\"_blank\" rel=\"noopener\">SEMrush SERP features functionalities<\/a>\u00a0to better prioritize your term targets:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6095\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-search-results-universal-integration-1024x887.png\" alt=\"Near Me Search Results Universal Integration\" width=\"1024\" height=\"887\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-search-results-universal-integration-1024x887.png 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-search-results-universal-integration-300x260.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-search-results-universal-integration-768x665.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/near-me-search-results-universal-integration.png 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">Let&#8217;s come back to our main point though: It&#8217;s certainly impressive what is happening with the &#8220;near me&#8221; queries, and you can certainly start using them if your a local based business.<\/p>\n<h3>However, how can you identify additional, highly relevant mobile search patterns?<\/h3>\n<p style=\"text-align: left;\">Tools like the previously mentioned kwfinder, <a href=\"http:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\">keywordtool.io <\/a>and <a href=\"http:\/\/huballin.com\/\" target=\"_blank\" rel=\"noopener\">huballin<\/a> are\u00a0amazing sources of long-tail type of permutations that will allow you to identify the usage of terms such as &#8220;open on&#8221;, &#8220;prices&#8221;, &#8220;hours&#8221;, &#8220;same day&#8221;, &#8220;location&#8221;, &#8220;reviews&#8221;, which you can later validate with the Google keyword planner the device search share, as well with your own currently ranking keywords data with the Google Search Console or third party indexes as SEMrush, <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>, <a href=\"https:\/\/www.sistrix.com\/\" target=\"_blank\" rel=\"noopener\">Sistrix<\/a>, etc. to look for them.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-6106 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/dry-cleaners-near-me-permutations.png\" alt=\"Dry Cleaners Near Me Permutations\" width=\"500\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/dry-cleaners-near-me-permutations.png 700w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/dry-cleaners-near-me-permutations-242x300.png 242w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: left;\">The results that you can achieve based on their usage can be non-trivial over time when you aggregate all of their search volume. For example, you can see the\u00a0&#8220;near me&#8221; results for a local targeted site\u00a0when having a 6.7 average position -still a work in progress- and a total of 249,793 impressions and how the numbers compare for mobile vs. desktop:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6097\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-near-me-690x1024.jpg\" alt=\"Near Me Queries Mobile\" width=\"690\" height=\"1024\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-near-me-690x1024.jpg 690w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-near-me-202x300.jpg 202w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-near-me-768x1140.jpg 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-near-me.jpg 1120w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n<p style=\"text-align: left;\">This is true also for other type of queries, such as those related to &#8220;(phone) numbers&#8221; -which you likely search for during a\u00a0&#8220;I want to do&#8221; moment- and for which you can see that the impressions and clicks\u00a0mobile to desktop gap is higher than the average position one.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6115\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/number-mobile-search-results-1024x764.png\" alt=\"Number Mobile Search Query\" width=\"1024\" height=\"764\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/number-mobile-search-results-1024x764.png 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/number-mobile-search-results-300x224.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/number-mobile-search-results-768x573.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/number-mobile-search-results.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">And I have also leveraged this trend in other language and country markets too; where queries patterns based on the type of business might also change, when searching for the businesses &#8220;tel\u00e9fono&#8221;, telephone in Spanish,\u00a0for example:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6093\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-telefono-814x1024.jpg\" alt=\"Mobile Queries for Telefono\" width=\"814\" height=\"1024\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-telefono-814x1024.jpg 814w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-telefono-238x300.jpg 238w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-telefono-768x966.jpg 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/queries-mobile-telefono.jpg 1120w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/p>\n<p style=\"text-align: left;\">Or when searching for terms related to &#8220;prices&#8221; both in English and Spanish, to target a &#8220;want-to-know&#8221; moment:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6091\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/prices-queries-mobile-1009x1024.jpg\" alt=\"Prices Queries on Mobile\" width=\"1009\" height=\"1024\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/prices-queries-mobile-1009x1024.jpg 1009w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/prices-queries-mobile-296x300.jpg 296w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/prices-queries-mobile-768x780.jpg 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/prices-queries-mobile.jpg 1121w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p style=\"text-align: left;\">Of course, if you only target one of these query patterns the results will be likely\u00a0trivial, however, <strong>when you target them at an aggregated basis<\/strong>, by identifying and addressing many of them, not only by offering optimized content but an overall highly targeted experience, your mobile search results will soon become as or even more important than the desktop ones:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6123\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/mobile-higher-desktop-1024x537.png\" alt=\"Mobile Search Trend vs. Desktop\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/mobile-higher-desktop-1024x537.png 1024w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/mobile-higher-desktop-300x157.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/mobile-higher-desktop-768x403.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2016\/03\/mobile-higher-desktop.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: left;\">There&#8217;s huge still not targeted mobile search opportunity to make the most out of those\u00a0&#8220;micromoments&#8221; of your audience.\u00a0It&#8217;s now your own moment to start growing with those\u00a0mobile queries &#8220;near&#8221; you!<\/p>\n<h3>PS: Do you want\u00a0more\u00a0mobile Web &amp; app optimization opportunities?<\/h3>\n<p>If you&#8217;re interested on learning how to establish a mobile Web &amp; app optimization strategy by identifying more search opportunities, check out the <a href=\"http:\/\/webpromo.expert\/how-to-perform-a-mobile-seo-audit-key-criteria-validations-tools\/\" target=\"_blank\" rel=\"noopener\">Mobile SEO Webinar I did a couple of weeks ago with WebPromo Experts<\/a> (with the <a href=\"http:\/\/www.slideshare.net\/aleydasolis\/seo-for-content-better-together-amaveseo-58671807\" target=\"_blank\" rel=\"noopener\">slides<\/a>) including more questions to ask and aspects to validate when analyzing our Mobile presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With multi-device search it should be now a priority to\u00a0specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with\u00a0them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience <a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/optimizing-mobile-queries-near-you\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Growing with Mobile Queries and &#8220;Micro-Moments&#8221; Near You<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6090","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growing with Mobile Queries and &quot;Micro-Moments&quot; Near You - International SEO Consultant, Author &amp; Speaker | Aleyda Solis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/optimizing-mobile-queries-near-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing with Mobile Queries and &quot;Micro-Moments&quot; 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