{"id":55012,"date":"2025-06-02T02:53:31","date_gmt":"2025-06-02T00:53:31","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=55012"},"modified":"2025-06-03T08:07:02","modified_gmt":"2025-06-03T06:07:02","slug":"seo-vs-geo-optimizing-for-traditional-vs-ai-search","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/","title":{"rendered":"SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]"},"content":{"rendered":"<p><strong>[Last Updated on June 2nd, 2025]<\/strong><\/p>\n<h3>What\u2019s the overlap between AI Search vs traditional search results optimization?<\/h3>\n<p>To help establish the major differences, and those areas with the highest overlap, I\u2019ve created a comparison (which I keep updated) going through search behavior, areas of optimization, results presentations &amp; delivery, as well as KPIs to track and goals to achieve.<\/p>\n<p><a href=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61441 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\" alt=\"SEO VS GEO\" width=\"4557\" height=\"3142\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png 4557w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2-300x207.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2-1024x706.png 1024w\" sizes=\"auto, (max-width: 4557px) 100vw, 4557px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1awBXzdYqsbAFRoIazx6aGfv45ABhCNVJN_leDjNBb7Y\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">You can also access the traditional vs AI search comparison in Google Sheet, to help you better visualize it and re-use it.\u00a0<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vT9nI5oMP1Q2zCyogC1aobNGHyeOF4uoklcZxQs5fUqDelOlej2nCAwBA-6kHBKLNDC07P01VcS4d_q\/pubhtml?gid=0&amp;single=true&amp;widget=true&amp;headers=false\" width=\"500\" height=\"600\"><br \/>\n<\/iframe><\/p>\n<p>Let&#8217;s go through each of the areas specified above to assess the differences and level of overlap:<\/p>\n<h3>User Search Behavior<\/h3>\n<p>User search behavior is one of the aspect that changes the most between traditional search engines vs LLMs:<\/p>\n<div class=\"ntb_table_wrapper\" data-responsive='{&quot;general&quot;:{&quot;name&quot;:&quot;General&quot;,&quot;key&quot;:&quot;general&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;enable_responsive_table&quot;:{&quot;label&quot;:&quot;Enable Responsive Table&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true}}},&quot;mode_options&quot;:{&quot;name&quot;:&quot;Mode Options&quot;,&quot;key&quot;:&quot;mode_options&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:1,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;mobile_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:2,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;tablet_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;desktop&quot;:{&quot;name&quot;:&quot;Desktop&quot;,&quot;key&quot;:&quot;desktop&quot;,&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true},&quot;static_top_row&quot;:{&quot;label&quot;:&quot;Static Top Row&quot;,&quot;key&quot;:&quot;static_top_row&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true}}}}},&quot;responsive_settings&quot;:{&quot;name&quot;:&quot;Responsive Settings&quot;,&quot;key&quot;:&quot;responsive_settings&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;mobile_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;mobile_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;tablet_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;tablet_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}}}}}}'\n     id='ninja_table_builder_55105'\n     style=\"\n     max-height:2500px;\n     max-width: 1160px;\">\n     <table id=\"ntb_table\" role=\"table\" class=\"table ninja_tables_builder_class_55105 ntb_55105\" style=\"margin: 0px auto; table-layout: fixed; border-collapse: collapse; border: 2px solid rgb(0, 0, 0); font-family: inherit; border-spacing: 0px;\"> <tbody class=\"tbody\"><tr id=\"tr_id_2071828\" class=\"desktop-view tr_class_2071828 \" style=\"background: rgb(236, 213, 238);\"> <td id=\"td_id_62985662\" rowspan=\"1\" colspan=\"1\" class=\"td_class_62985662 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_62985662\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_0\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\"><strong>CRITERIA<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_33283990\" rowspan=\"1\" colspan=\"1\" class=\"td_class_33283990 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_33283990\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_1\" spellcheck=\"false\"><strong>TRADITIONAL SEARCH<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_15721528\" rowspan=\"1\" colspan=\"1\" class=\"td_class_15721528 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_15721528\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_2\" spellcheck=\"false\"><strong>LLM<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88111688\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88111688 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88111688\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_3\" spellcheck=\"false\"><strong>LEVEL OF DIFFERENCE<\/strong><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_3763913\" class=\"desktop-view tr_class_3763913 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_47577840\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47577840 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_47577840\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_4\" spellcheck=\"false\">QUERY LENGTH AND COMPLEXITY<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_17766659\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17766659 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_17766659\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_5\" spellcheck=\"false\">TYPICALLY SHORT, KEYWORD-BASED QUERIES (AVG ~4 WORDS). USERS OFTEN USE TERSE PHRASES LIKE \u201cBEST COFFEE MAKER\u201d.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98820461\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98820461 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_98820461\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_6\" spellcheck=\"false\">LONGER AND MORE DETAILED PROMPTS (AVG ~23 WORDS). QUERIES TEND TO BE FULL QUESTIONS OR DETAILED INSTRUCTIONS, E.G. \u201cFIND THE BEST CAPUCCINO MAKER FOR UNDER $200.\u201d<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_76140681\" rowspan=\"1\" colspan=\"1\" class=\"td_class_76140681 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_76140681\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_7\" spellcheck=\"false\">HIGH<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7525831\" class=\"desktop-view tr_class_7525831 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_17264746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17264746 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_17264746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_8\" spellcheck=\"false\">TOPICS AND USER INTENT<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_13588258\" rowspan=\"1\" colspan=\"1\" class=\"td_class_13588258 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_13588258\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_9\" spellcheck=\"false\">SPAN ACROSS TRADITIONAL\/LEGACY INTENT TYPES: INFORMATIONAL, NAVIGATIONAL, COMMERCIAL, TRANSACTIONAL, ETC. USERS OFTEN SEARCH FOR FACTS, PRODUCTS, OR SPECIFIC SITES.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_59954183\" rowspan=\"1\" colspan=\"1\" class=\"td_class_59954183 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_59954183\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_10\" spellcheck=\"false\">BROADER VARIETY OF QUERY TYPES, INCLUDING COMPLEX TASKS, PROBLEM-SOLVING, BRAINSTORMING, AND CREATIVE PROMPTS. MANY PROMPTS DON\u2019T FIT TRADITIONAL INTENT CATEGORIES \u2013 ABOUT *70% OF CHATGPT PROMPTS ARE UNIQUE QUERIES RARELY SEEN ON GOOGLE*<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_68461678\" rowspan=\"1\" colspan=\"1\" class=\"td_class_68461678 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_68461678\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_11\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_2972792\" class=\"desktop-view tr_class_2972792 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_88352212\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88352212 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88352212\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_12\" spellcheck=\"false\">INTERACTION STYLE<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_55859397\" rowspan=\"1\" colspan=\"1\" class=\"td_class_55859397 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_55859397\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_13\" spellcheck=\"false\">MOSTLY SINGLE-TURN INTERACTIONS. USERS ENTER A QUERY, GET A LIST OF RESULTS, AND MAY REFORMULATE IF UNSATISFIED. LITTLE CONTEXT CARRIES OVER BETWEEN SEPARATE SEARCHES (E.G. ON GOOGLE, USERS MODIFY QUERIES ~18\u201329% OF THE TIME ON DESKTOP\/MOBILE)*.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_99462812\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99462812 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_99462812\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_14\" spellcheck=\"false\">MULTI-TURN, CONVERSATIONAL INTERACTIONS. THE AI RETAINS CONTEXT FROM PREVIOUS PROMPTS, SO USERS OFTEN ASK FOLLOW-UP QUESTIONS INSTEAD OF STARTING OVER. THIS LEADS TO DYNAMIC \u201cDIALOGUE\u201d SESSIONS WHERE THE USER CAN REFINE OR EXPAND ON THE ANSWER. THIS ALSO INCREASES 'ZERO CLICK' SEARCHES SCENARIOS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_80867766\" rowspan=\"1\" colspan=\"1\" class=\"td_class_80867766 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_80867766\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_15\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7679869\" class=\"desktop-view tr_class_7679869 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_61881774\" rowspan=\"1\" colspan=\"1\" class=\"td_class_61881774 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_61881774\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_16\" spellcheck=\"false\"><strong>SESSION DEPTH &amp; DURATION<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_12916892\" rowspan=\"1\" colspan=\"1\" class=\"td_class_12916892 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_12916892\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_17\" spellcheck=\"false\">OFTEN BRIEF SESSIONS. A USER MIGHT TRY A COUPLE OF QUERIES AND CLICK A RESULT, SPENDING ONLY A SHORT TIME ON THE SERP BEFORE MOVING ON. TRADITIONAL WEB SEARCH SESSIONS ARE USUALLY QUICK UNLESS DOING IN-DEPTH RESEARCH.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88728268\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88728268 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88728268\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_18\" spellcheck=\"false\">LONGER ENGAGEMENT PER SESSION. USERS MAY SPEND SEVERAL MINUTES IN A CHAT WITH AN LLM, EXPLORING A TOPIC THROUGH ITERATIVE PROMPTS. THE ABILITY TO ASK FOLLOW-UPS MEANS THE OVERALL SEARCH SESSION CAN BE DEEPER AND MORE TIME-CONSUMING IN AI SEARCH.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_72468991\" rowspan=\"1\" colspan=\"1\" class=\"td_class_72468991 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_72468991\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_19\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_8348473\" class=\"desktop-view tr_class_8348473 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_74884918\" rowspan=\"1\" colspan=\"1\" class=\"td_class_74884918 table-data\" style=\"padding: 5px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_74884918\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_20\" spellcheck=\"false\"><strong>RESEARCH &amp; DISCOVERY<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_81784988\" rowspan=\"1\" colspan=\"1\" class=\"td_class_81784988 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_81784988\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_21\" spellcheck=\"false\">USER SEARCH BEHAVIOR AND COMPETITION ANALYSIS IS FACILITATED BY KEYWORD AND COMPETITION RESEARCH. KEYWORD RESEARCH IS A KEY PHASE OF THE SEO PROCESS TO IDENTIFY SEARCH VOLUME, SEASONALITY, TREND OVER TIME, USER INTENT, LEVEL OF COMPETITION, ETC. TO ASSESS WHICH QUERIES TO TARGET, BASED ON WHAT REAL USERS SEARCH FOR. COMPETITOR ANALYSIS IS ALSO FUNDAMENTAL TO ASSESS OPPORTUNITIES, FOCUSING ON WHO RANKS FOR RELEVANT KEYWORDS. THIS IS HIGHLY FACILITATED BY FREE AND PAID TOOLS FROM SEARCH ENGINES AND THIRD PARTIES TOOLS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89889488\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89889488 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_89889488\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_22\" spellcheck=\"false\">PROMPT\/TOPIC RESEARCH IS EXPLORATORY, THERE IS LITTLE OFFICIAL DATA ON AI PROMPT FREQUENCY OR VOLUME IN LLMS. SEOS MUST INFER POPULAR AI QUERIES BY UNDERSTANDING USER PROBLEMS AND QUESTIONS, WHILE USING THE LIMITED AVAILABLE DATA. FOCUS IS ON BROADER TOPIC COVERAGE AND INTENT RATHER THAN EXACT-MATCH KEYWORDS. COMPETITIVE RESEARCH INVOLVES SEEING WHAT CONTENT GETS CITED BY AI OR WHICH SOURCES THE AI TENDS TO DRAW FROM FOR CERTAIN TOPICS. THIS PHASE IS MORE AMBIGUOUS DUE TO LIMITED FIRST-PARTY QUERY DATA IN AI SEARCH.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88784899\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88784899 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88784899\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_23\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_8874887\" class=\"desktop-view tr_class_8874887 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_88871577\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88871577 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88871577\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_24\" spellcheck=\"false\"><strong>DATA SOURCES \/ TOOLS<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_94775437\" rowspan=\"1\" colspan=\"1\" class=\"td_class_94775437 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_94775437\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_25\" spellcheck=\"false\">GOOGLE SEARCH CONSOLE PERFORMANCE REPORT, BING WEBMASTER TOOLS, ANALYTICS PLATFORMS, KEYWORD RESEARCH TOOLS (SEMRUSH, AHREFS, SE RANKING, SISTRIX, ETC.)<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_87729277\" rowspan=\"1\" colspan=\"1\" class=\"td_class_87729277 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_87729277\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_26\" spellcheck=\"false\"><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">AIO\u2019S:&nbsp;<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;\u201cBLENDED\u201d IN GOOGLE SEARCH CONSOLE PERFORMANCE REPORT, KEYWORD RESEARCH TOOLS (SEMRUSH, AHREFS, SE RANKING, SISTRIX, ETC.) VIA FILTERING<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;OTHER LLMS: SIMILARWEB OFFERS PROMPTS DATA<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\" data-mce-style=\"font-size: 15px;\">&nbsp;NOTE: THERE\u2019S A NEED OF TOOLS THAT BETTER SUPPORT AUDIENCE SEARCH RESEARCH WITH LLMS PROMPTS INSIGHTS<\/span><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98988754\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98988754 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_98988754\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_27\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div>\n\n<h3>Optimization Areas<\/h3>\n<p>There&#8217;s a high overlap in the optimization principles for traditional search and LLMs, although with also important differences in a few key aspects:<\/p>\n<div class=\"ntb_table_wrapper\" data-responsive='{&quot;general&quot;:{&quot;name&quot;:&quot;General&quot;,&quot;key&quot;:&quot;general&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;enable_responsive_table&quot;:{&quot;label&quot;:&quot;Enable Responsive Table&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true}}},&quot;mode_options&quot;:{&quot;name&quot;:&quot;Mode Options&quot;,&quot;key&quot;:&quot;mode_options&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:1,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;mobile_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:2,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;tablet_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;desktop&quot;:{&quot;name&quot;:&quot;Desktop&quot;,&quot;key&quot;:&quot;desktop&quot;,&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true},&quot;static_top_row&quot;:{&quot;label&quot;:&quot;Static Top Row&quot;,&quot;key&quot;:&quot;static_top_row&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true}}}}},&quot;responsive_settings&quot;:{&quot;name&quot;:&quot;Responsive Settings&quot;,&quot;key&quot;:&quot;responsive_settings&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;mobile_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;mobile_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;tablet_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;tablet_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}}}}}}'\n     id='ninja_table_builder_55107'\n     style=\"\n     max-height:4000px;\n     max-width: 1160px;\">\n     <table id=\"ntb_table\" role=\"table\" class=\"table ninja_tables_builder_class_55107 ntb_55107\" style=\"margin: 0px auto; table-layout: fixed; border-collapse: collapse; border: 2px solid rgb(0, 0, 0); font-family: inherit; border-spacing: 0px;\"> <tbody class=\"tbody\" style=\"\"><tr id=\"tr_id_2071828\" class=\"desktop-view tr_class_2071828\" style=\"background: rgb(236, 213, 238);\" draggable=\"false\"> <td id=\"td_id_62985662\" rowspan=\"1\" colspan=\"1\" class=\"td_class_62985662 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"1\"><div id=\"td_id_62985662\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_28\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\"><strong>AREA OF OPTIMIZATION<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_33283990\" rowspan=\"1\" colspan=\"1\" class=\"td_class_33283990 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"2\"><div id=\"td_id_33283990\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_29\" spellcheck=\"false\"><strong>TRADITIONAL SEARCH (SEO)<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_15721528\" rowspan=\"1\" colspan=\"1\" class=\"td_class_15721528 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"3\"><div id=\"td_id_15721528\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_30\" spellcheck=\"false\"><strong>AI SEARCH (GEO)<br><\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_81098199\" rowspan=\"1\" colspan=\"1\" class=\"td_class_81098199 table-data\" cellindex=\"4\" style=\"padding: 4px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_81098199\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" id=\"mce_52\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" spellcheck=\"false\"><strong>LEVEL OF DIFFERENCE<\/strong><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_4419117\" class=\"desktop-view tr_class_4419117 \" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_94751999\" rowspan=\"1\" colspan=\"1\" class=\"td_class_94751999 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"5\"><div id=\"td_id_94751999\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_31\" spellcheck=\"false\"><strong>CONTEXTUAL UNDERSTANDING &amp; PERSONALIZATION<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_49918788\" rowspan=\"1\" colspan=\"1\" class=\"td_class_49918788 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"6\"><div id=\"td_id_49918788\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_32\" spellcheck=\"false\">TRADITIONAL SEARCH OFFERS \"LIGHT\" SEARCH RESULTS PERSONALIZATION BASED ON SEARCH HISTORY AND LOCATION.&nbsp;<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_19887191\" rowspan=\"1\" colspan=\"1\" class=\"td_class_19887191 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"7\"><div id=\"td_id_19887191\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_33\" spellcheck=\"false\">LLM CAN PROVIDE DEEP CONTEXTUAL PERSONALIZATION, LEVERAGING USER CONTEXT AND PERSONAL PREFERENCES OVER MULTIPLE TURNS.&nbsp;<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89897784\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89897784 table-data\" cellindex=\"8\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_89897784\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_53\" spellcheck=\"false\">HIGH<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_3763913\" class=\"desktop-view tr_class_3763913 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_47577840\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47577840 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"9\"><div id=\"td_id_47577840\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_34\" spellcheck=\"false\">SEMANTIC RELEVANCE &amp; CONTENT DEPTH<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_17766659\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17766659 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"10\"><div id=\"td_id_17766659\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_35\" spellcheck=\"false\">YES. MODERN SEARCH ENGINES USE SEMANTIC UNDERSTANDING AND NATURAL LANGUAGE PROCESSING TO MATCH USER INTENT. INCORPORATING RELEVANT TOPICS AND SYNONYMS (NOT JUST EXACT KEYWORDS) HELPS CONTENT RANK.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98820461\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98820461 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"11\"><div id=\"td_id_98820461\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_36\" spellcheck=\"false\">YES. GENERATIVE AI USES CONTEXT AND LANGUAGE UNDERSTANDING TO DETERMINE RELEVANCE. CONTENT THAT COMPREHENSIVELY COVERS A TOPIC -RATHER THAN TARGETING SPECIFIC QUERIES- IN NATURAL LANGUAGE IS MORE LIKELY TO BE USED BY AN LLM WHEN FORMING ANSWERS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_81888141\" rowspan=\"1\" colspan=\"1\" class=\"td_class_81888141 table-data\" cellindex=\"12\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_81888141\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_54\" spellcheck=\"false\"><span style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7525831\" class=\"desktop-view tr_class_7525831 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_17264746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17264746 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"13\"><div id=\"td_id_17264746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_37\" spellcheck=\"false\">ORIGINAL, EXPERT &amp; UP-TO-DATE CONTENT<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_13588258\" rowspan=\"1\" colspan=\"1\" class=\"td_class_13588258 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"14\"><div id=\"td_id_13588258\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_38\" spellcheck=\"false\">YES. GOOGLE\u2019S ALGORITHMS REWARD CONTENT WITH EEAT (EXPERIENCE, EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS). FRESH, HIGH-QUALITY INFORMATION TENDS TO RANK BETTER, ESPECIALLY FOR TIME-SENSITIVE QUERIES.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_59954183\" rowspan=\"1\" colspan=\"1\" class=\"td_class_59954183 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"15\"><div id=\"td_id_59954183\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_39\" spellcheck=\"false\">YES. AI MODELS FAVOR CONTENT THAT DEMONSTRATES CLEAR EXPERTISE AND AUTHORITY. IF THE AI HAS ACCESS TO CURRENT DATA (E.G. VIA BING\u2019S OR GOOGLE'S INDEX), FRESH INFORMATION CAN BE ESPECIALLY VALUABLE \u2013 BING\u2019S TEAM NOTED THAT GENERATIVE AI \u201cVALUES FRESH CONTENT\u201d AS A REFERENCE CHECK AGAINST TRAINING DATA. REGULARLY UPDATING CONTENT HELPS ENSURE NEW INFO IS INCLUDED IN AI ANSWERS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_99888088\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99888088 table-data\" cellindex=\"16\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_99888088\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_55\" spellcheck=\"false\">LOW<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_2972792\" class=\"desktop-view tr_class_2972792 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_88352212\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88352212 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"17\"><div id=\"td_id_88352212\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_40\" spellcheck=\"false\">AUTHORITY &amp; POPULARITY SIGNALS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_55859397\" rowspan=\"1\" colspan=\"1\" class=\"td_class_55859397 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"18\"><div id=\"td_id_55859397\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_41\" spellcheck=\"false\">YES. IN SEO, A STRONG BACKLINK PROFILE FROM DIVERSE, REPUTABLE SITES IS A MAJOR RANKING SIGNAL. HIGH-QUALITY BACKLINKS BOOST AUTHORITY AND VISIBILITY IN SEARCH RESULTS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_99462812\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99462812 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"19\"><div id=\"td_id_99462812\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_42\" spellcheck=\"false\">YES, VIA MENTIONS \/ CITATIONS. LLMS DO NOT USE A LINK GRAPH OR PAGERANK IN THE TRADITIONAL SENSE. HOWEVER, CONTENT THAT IS WIDELY AND CONSISTENTLY REFERENCED OR DISCUSSED ACROSS AUTHORITATIVE SOURCES IS MORE LIKELY TO APPEAR IN THE MODEL\u2019S TRAINING DATA OR BE RETRIEVED FOR AI ANSWERS. IF YOUR BRAND OR CONTENT EARNS MANY RELEVANT AND CONSISTENT MENTIONS ON REPUTABLE AND POPULAR PAGES (THOSE PAGES THEMSELVES HAVING MANY BACKLINKS), IT INCREASES THE CHANCE AN AI WILL HAVE \u201cSEEN\u201d YOUR CONTENT AND CONSIDER IT IN ITS RESPONSE.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_50918179\" rowspan=\"1\" colspan=\"1\" class=\"td_class_50918179 table-data\" cellindex=\"20\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_50918179\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_56\" spellcheck=\"false\">MEDIUM<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_9999790\" class=\"desktop-view tr_class_9999790 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_99549879\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99549879 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"21\"><div id=\"td_id_99549879\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_43\" spellcheck=\"false\">CONTENT FORMATTING \/ STRUCTURE<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_49839313\" rowspan=\"1\" colspan=\"1\" class=\"td_class_49839313 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"22\"><div id=\"td_id_49839313\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_44\" spellcheck=\"false\">YES. CLEAR ORGANIZATION (HEADINGS, PARAGRAPHS, LISTS, ETC.) HELPS SEARCH ENGINES AND USERS ALIKE. WELL-STRUCTURED CONTENT (E.G. USING DESCRIPTIVE H1\u2013H2 HEADINGS, BULLET POINTS, TABLES) CAN EARN SEARCH FEATURES LIKE FEATURED SNIPPETS AND SATISFY USER NEEDS QUICKLY.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_51663034\" rowspan=\"1\" colspan=\"1\" class=\"td_class_51663034 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"23\"><div id=\"td_id_51663034\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_45\" spellcheck=\"false\">YES. AI PREFERS WELL-STRUCTURED, EASY-TO-PARSE CONTENT FOR SYNTHESIS. CONTENT BROKEN INTO LOGICAL SECTIONS, WITH SUMMARIES OR BULLET POINTS, IS MORE LIKELY TO BE ACCURATELY EXTRACTED AND REPHRASED BY AN LLM. USING CUE PHRASES LIKE \u201cIN SUMMARY,\u201d OR PROVIDING CONCISE BULLET LISTS OF KEY POINTS CAN HELP AN AI IDENTIFY AND QUOTE THE RELEVANT INFORMATION EFFECTIVELY.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_41887417\" rowspan=\"1\" colspan=\"1\" class=\"td_class_41887417 table-data\" cellindex=\"24\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_41887417\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_57\" spellcheck=\"false\"><span style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_1897684\" class=\"desktop-view tr_class_1897684 \" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_87108816\" rowspan=\"1\" colspan=\"1\" class=\"td_class_87108816 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"25\"><div id=\"td_id_87108816\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_46\" spellcheck=\"false\"><strong>MULTIMODAL CONTENT OPTIMIZATION (VIDEO, IMAGE, ETC.)<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_97881174\" rowspan=\"1\" colspan=\"1\" class=\"td_class_97881174 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"26\"><div id=\"td_id_97881174\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_47\" spellcheck=\"false\"><span style=\"font-size: 15px;\">YES.<\/span><span style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\">SEARCH ENGINES CAN RANK VIDEO, IMAGES, ETC. THROUGH SEARCH FEATURES IN THE MAIN TRADITIONAL SEARCH RESULTS AND VERTICAL SEARCH RESULTS WHEN RELEVANT.<\/span><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88088414\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88088414 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"27\"><div id=\"td_id_88088414\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_48\" spellcheck=\"false\"><span style=\"font-size: 15px;\">YES.<\/span><span style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\">VIDEO, IMAGES, ETC. CAN BE FEATURED IN LLMS ANSWERS WHEN IDENTIFIED TO BE RELEVANT TO SATISFY USER NEED.<\/span><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_11119994\" rowspan=\"1\" colspan=\"1\" class=\"td_class_11119994 table-data\" cellindex=\"28\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_11119994\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_58\" spellcheck=\"false\"><span style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_1181959\" class=\"desktop-view tr_class_1181959\" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_46316683\" rowspan=\"1\" colspan=\"1\" class=\"td_class_46316683 table-data\" style=\"padding: 4px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"29\"><div id=\"td_id_46316683\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_49\" spellcheck=\"false\">STRUCTURED DATA<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_32115303\" rowspan=\"1\" colspan=\"1\" class=\"td_class_32115303 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"30\"><div id=\"td_id_32115303\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_50\" spellcheck=\"false\">YES. ADDING SCHEMA (STRUCTURED DATA) HELPS SEARCH ENGINES INTERPRET YOUR CONTENT AND CAN TRIGGER RICH RESULTS. IT\u2019S AN IMPORTANT TECHNICAL SEO TACTIC FOR ENHANCING VISIBILITY.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_46832229\" rowspan=\"1\" colspan=\"1\" class=\"td_class_46832229 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"31\"><div id=\"td_id_46832229\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_51\" spellcheck=\"false\">YES, WHEN LLM-BASED SEARCH IS COMBINED WITH A LIVE INDEX OR KNOWLEDGE GRAPH (AS IN BING\u2019S CHAT OR GOOGLE\u2019S AI OVERVIEWS), STRUCTURED DATA CAN HELP. IN FACT, MICROSOFT CONFIRMED THAT SCHEMA MARKUP HELPS BING\u2019S COPILOT (AI) UNDERSTAND YOUR CONTENT. STANDALONE LLMS WITHOUT LIVE DATA WON\u2019T USE SCHEMA DIRECTLY, BUT SINCE BING\/SGE DO, IT REMAINS VALUABLE.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_59045089\" rowspan=\"1\" colspan=\"1\" class=\"td_class_59045089 table-data\" cellindex=\"32\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_59045089\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_59\" spellcheck=\"false\">LOW<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_4330384\" class=\"desktop-view tr_class_4330384\" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_41149746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_41149746 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"33\"><div id=\"td_id_41149746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_60\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\">PAGE EXPERIENCE \/ CORE WEB VITALS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_47084436\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47084436 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"34\"><div id=\"td_id_47084436\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_61\" spellcheck=\"false\">YES. FAST LOADING, MOBILE-FRIENDLY, AND USER-FRIENDLY PAGES HAVE A BETTER CHANCE TO RANK (ALL ELSE BEING EQUAL). GOOGLE USES PAGE EXPERIENCE SIGNALS (LIKE LOADING SPEED, INTERACTIVITY, VISUAL STABILITY) AS TIEBREAKERS FOR RANKING, AND POOR UX CAN HURT SEO.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_31747871\" rowspan=\"1\" colspan=\"1\" class=\"td_class_31747871 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"35\"><div id=\"td_id_31747871\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_62\" spellcheck=\"false\">YES, ALTHOUGH INDIRECTLY. AI MODELS WITH RAG SYSTEMS WILL USE PAGE EXPERIENCE INTO ACCOUNT. EXTREME PERFORMANCE ISSUES CAN CAUSE CRAWLABILITY ISSUES, NEGATIVELY IMPACTING INCLUSIONS IN AI ANSWERS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_55070881\" rowspan=\"1\" colspan=\"1\" class=\"td_class_55070881 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"36\"><div id=\"td_id_55070881\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_63\" spellcheck=\"false\">MEDIUM<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_1334781\" class=\"desktop-view tr_class_1334781\" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_83909130\" rowspan=\"1\" colspan=\"1\" class=\"td_class_83909130 table-data\" style=\"padding: 4px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"37\"><div id=\"td_id_83909130\"><div class=\"single-item other-item\" draggable=\"false\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_64\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\">CRAWLABLE &amp; INDEXABLE CONTENT<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_66318030\" rowspan=\"1\" colspan=\"1\" class=\"td_class_66318030 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"38\"><div id=\"td_id_66318030\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_65\" spellcheck=\"false\">YES. CONTENT MUST BE CRAWLABLE AND INDEXABLE TO RANK. MODERN SEARCH ENGINES LIKE GOOGLE AND BING SUPPORT CSR JS RENDERING IF CERTAIN BEST PRACTICES ARE FOLLOWED.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_30073999\" rowspan=\"1\" colspan=\"1\" class=\"td_class_30073999 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"39\"><div id=\"td_id_30073999\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_66\" spellcheck=\"false\">YES. CONTENT NEEDS TO BE ACCESSIBLE FOR LLMS, WHETHER THROUGH THEIR TRAINING DATA OR INTEGRATED SEARH INDICES TO BE USED IN ANSWERS. ALTHOUGH THIS IS NOT AN PROBLEM FOR GOOGLE GEMINI \/ AI MODE, SOME LLMS LIKE CHATGPT HAVE BEEN IDENTIFIED IN TESTS* TO NOT SUPPORTING JAVASCRIPT RENDERING WHEN CRAWLING CONTENT, SO STRICTER LIMITATIONS SHOULD BE TAKEN INTO ACCOUNT.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_11158954\" rowspan=\"1\" colspan=\"1\" class=\"td_class_11158954 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"40\"><div id=\"td_id_11158954\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_67\" spellcheck=\"false\"><span style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_4987889\" class=\"desktop-view tr_class_4987889\" style=\"background: rgb(255, 255, 255);\" draggable=\"false\"> <td id=\"td_id_70894897\" rowspan=\"1\" colspan=\"1\" class=\"td_class_70894897 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_70894897\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" id=\"mce_68\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" spellcheck=\"false\"><strong>DATA SOURCES \/ TOOLS<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98091397\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98091397 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_98091397\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_69\" spellcheck=\"false\"><span style=\"font-size: 15px;\">* TECHNICAL OPTIMIZATION: SEO CRAWLERS (SCREAMING FROG, SITEBULB, ETC.) AND SEO PLATFORMS OFFERING TECHNICAL OPTIMIZATION FEATURES (CRAWLABILITY, INDEXABILITY, STRUCTURED DATA, WEB SPEED, ETC)<\/span><span style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\">&nbsp;<br><br>* CONTENT OPTIMIZATION: CONTENT TOOLS (KEYWORD INSIGHTS, INLINKS, SURFER, CLEARSCOPE, FRASE, ETC) AND SEO PLATFORMS OFFERING CONTENT OPTIMIZATION FEATURES<\/span><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89448829\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89448829 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_89448829\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_70\" spellcheck=\"false\"><span style=\"font-size: 15px;\">* TECHNICAL OPTIMIZATION: SEO CRAWLERS (SCREAMING FROG, SITEBULB, ETC.) AND SEO PLATFORMS OFFERING TECHNICAL OPTIMIZATION FEATURES (CRAWLABILITY, INDEXABILITY, STRUCTURED DATA, WEB SPEED, ETC)<\/span><span style=\"font-size: 15px;\">&nbsp;<\/span><span style=\"font-size: 15px;\">&nbsp;<br><br>* CONTENT OPTIMIZATION: CONTENT TOOLS (KEYWORD INSIGHTS, INLINKS, SURFER, CLEARSCOPE, FRASE, ETC) ALTHOUGH THERE\u2019S A NEED OF NEW CONTENT OPTIMIZATION TOOLS THAT TAKE THE QUERY FAN-OUT TECHNIQUE INTO ACCOUNT<\/span><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_90480148\" rowspan=\"1\" colspan=\"1\" class=\"td_class_90480148 table-data\" style=\"padding: 4px; max-width: 120px; min-width: 120px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_90480148\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2;\" id=\"mce_71\" spellcheck=\"false\"><span style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div>\n\n<h3>Results Presentation &amp; Delivery<\/h3>\n<p>The result presentation and their delivery is the other area where the bigger discrepancies can be found:<\/p>\n<div class=\"ntb_table_wrapper\" data-responsive='{&quot;general&quot;:{&quot;name&quot;:&quot;General&quot;,&quot;key&quot;:&quot;general&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;enable_responsive_table&quot;:{&quot;label&quot;:&quot;Enable Responsive Table&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true}}},&quot;mode_options&quot;:{&quot;name&quot;:&quot;Mode Options&quot;,&quot;key&quot;:&quot;mode_options&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:1,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;mobile_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:2,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;tablet_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;desktop&quot;:{&quot;name&quot;:&quot;Desktop&quot;,&quot;key&quot;:&quot;desktop&quot;,&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true},&quot;static_top_row&quot;:{&quot;label&quot;:&quot;Static Top Row&quot;,&quot;key&quot;:&quot;static_top_row&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true}}}}},&quot;responsive_settings&quot;:{&quot;name&quot;:&quot;Responsive Settings&quot;,&quot;key&quot;:&quot;responsive_settings&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;mobile_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;mobile_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;tablet_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;tablet_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}}}}}}'\n     id='ninja_table_builder_61444'\n     style=\"\n     max-height:2500px;\n     max-width: 1160px;\">\n     <table id=\"ntb_table\" role=\"table\" class=\"table ninja_tables_builder_class_61444 ntb_61444\" style=\"margin: 0px auto; table-layout: fixed; border-collapse: collapse; border: 2px solid rgb(0, 0, 0); font-family: inherit; border-spacing: 0px;\"> <tbody class=\"tbody\" style=\"\"><tr id=\"tr_id_2071828\" class=\"desktop-view tr_class_2071828 \" style=\"background: rgb(236, 213, 238);\"> <td id=\"td_id_62985662\" rowspan=\"1\" colspan=\"1\" class=\"td_class_62985662 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"1\"><div id=\"td_id_62985662\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_108\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\">CHARACTERISTIC<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_33283990\" rowspan=\"1\" colspan=\"1\" class=\"td_class_33283990 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"2\"><div id=\"td_id_33283990\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_109\" spellcheck=\"false\"><strong>TRADITIONAL SEARCH<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_15721528\" rowspan=\"1\" colspan=\"1\" class=\"td_class_15721528 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"3\"><div id=\"td_id_15721528\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_110\" spellcheck=\"false\"><strong>LLM<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88111688\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88111688 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"4\"><div id=\"td_id_88111688\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_111\" spellcheck=\"false\"><strong>LEVEL OF DIFFERENCE<\/strong><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_3763913\" class=\"desktop-view tr_class_3763913\" draggable=\"false\" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_47577840\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47577840 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"5\"><div id=\"td_id_47577840\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_112\" spellcheck=\"false\">RESULTS FORMAT<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_17766659\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17766659 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"6\"><div id=\"td_id_17766659\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_113\" spellcheck=\"false\">A LIST OF LINKS (THE \u201c10 BLUE LINKS\u201d) WITH SNIPPETS, PLUS RICH RESULTS LIKE FEATURED SNIPPETS, KNOWLEDGE PANELS, IMAGES, ETC. THE USER IS PRESENTED WITH MULTIPLE OPTIONS AND SOURCES TO CHOOSE FROM.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98820461\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98820461 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"7\"><div id=\"td_id_98820461\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_114\" spellcheck=\"false\">A SYNTHESIZED ANSWER OR OVERVIEW. THE AI COMPILES INFORMATION FROM ONE OR MULTIPLE SOURCES INTO A SINGLE CONVERSATIONAL RESPONSE. THE RESULT IS DIRECTLY PROVIDED TEXT (OFTEN A FEW PARAGRAPHS) ADDRESSING THE QUERY. IN SOME IMPLEMENTATIONS (E.G. BING CHAT, GOOGLE\u2019S AI OVERVIEW), THE ANSWER MAY INCLUDE CITATIONS OR REFERENCE LINKS, BUT THE FOCUS IS ON THE COMBINED ANSWER, NOT DISCRETE SITE LISTINGS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_76140681\" rowspan=\"1\" colspan=\"1\" class=\"td_class_76140681 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"8\"><div id=\"td_id_76140681\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_115\" spellcheck=\"false\">HIGH<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7525831\" class=\"desktop-view tr_class_7525831 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_17264746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17264746 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"9\"><div id=\"td_id_17264746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_116\" spellcheck=\"false\">ATTRIBUTION AND CITATIONS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_13588258\" rowspan=\"1\" colspan=\"1\" class=\"td_class_13588258 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"10\"><div id=\"td_id_13588258\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_117\" spellcheck=\"false\">CLEAR ATTRIBUTION BY DESIGN \u2013 EACH RESULT IS EXPLICITLY TIED TO A SOURCE (A WEB PAGE), SHOWN BY THE TITLE, URL, AND DESCRIPTION. FEATURED SNIPPETS DO SHOW CONTENT FROM A SITE, WITH THE URL LISTED, AND USERS INHERENTLY KNOW WHICH SITE THEY\u2019RE CLICKING ON.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_59954183\" rowspan=\"1\" colspan=\"1\" class=\"td_class_59954183 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"11\"><div id=\"td_id_59954183\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_118\" spellcheck=\"false\">MIXED ATTRIBUTION. THE AI\u2019S ANSWER MIGHT CITE SOURCES VIA FOOTNOTES OR SUBTLE LINKS THAT ARE SHOWN IN SIDEBAR WHEN LINK ICONS ARE CLICKED ON ANSWERS, BUT ATTRIBUTION IS OPAQUE COMPARED TO TRADITIONAL SEARCH. FOR EXAMPLE, GOOGLE\u2019S AI OVERVIEWS MOSTLY CITES SOURCES VIA A LINKS SIDEBAR. HOWEVER, USERS MIGHT NOT NOTICE OR CLICK THESE AS MUCH AS THEY WOULD IN TRADITIONAL SERPS DUE TO LACK OF VISIBILITY.&nbsp; IT'S ALSO IMPORTANT TO NOTE HOW LLMS FIND CITATIONS CHALLENGING WITHOUT A GROUNDING PROCESS, SO ALTHOUGH LLMS WITH THEM MIGHT INCORPORATE THEM FURTHER (LIKE LLMS WITH SEARCH INTEGRATION LIKE AIO'S, AI MODE, ETC.) THOSE WITHOUT IT MIGHT CONSISTENTLY STRUGGLE TO SHOW THEM.&nbsp;<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_68461678\" rowspan=\"1\" colspan=\"1\" class=\"td_class_68461678 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"12\"><div id=\"td_id_68461678\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_119\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_2972792\" class=\"desktop-view tr_class_2972792 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_88352212\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88352212 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"13\"><div id=\"td_id_88352212\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_120\" spellcheck=\"false\">RESULTS DIVERSITY, TRUST AND VERIFICATION<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_55859397\" rowspan=\"1\" colspan=\"1\" class=\"td_class_55859397 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"14\"><div id=\"td_id_55859397\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_121\" spellcheck=\"false\">USERS CAN COMPARE MULTIPLE RESULTS. IF ONE SITE\u2019S INFO SEEMS QUESTIONABLE, THE USER CAN READ ANOTHER PERSPECTIVE. THERE IS INHERENT CROSS-VERIFICATION BY VIRTUE OF MANY RESULTS. MOREOVER, EACH SITE\u2019S REPUTATION (DOMAIN NAME RECOGNITION, REVIEWS, ETC.) CAN INFLUENCE USER TRUST BEFORE CLICKING.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_99462812\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99462812 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"15\"><div id=\"td_id_99462812\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_122\" spellcheck=\"false\">USERS MIGHT TAKE THE AI\u2019S ANSWER AT FACE VALUE. IF THE AI MAKES A MISTAKE OR PULLS IN INCORRECT INFO, THE USER MIGHT NOT IMMEDIATELY HAVE ALTERNATE ANSWERS VISIBLE (UNLESS THEY SPECIFICALLY LOOK AT CITATIONS OR ASK THE AI FOR CLARIFICATION). THIS PUTS ONUS ON CONTENT ACCURACY \u2013 IF YOUR CONTENT IS AUTHORITATIVE AND CORRECT, ENSURING IT\u2019S WHAT THE AI PULLS CAN PREVENT MISINFORMATION. CONVERSELY, ANY INACCURACIES ON YOUR SITE COULD BE SPREAD BY THE AI. BUILDING TRUST IN THE AI ERA MEANS PRODUCING CONTENT THAT THE MODELS CONSISTENTLY FIND CREDIBLE.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_80867766\" rowspan=\"1\" colspan=\"1\" class=\"td_class_80867766 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"16\"><div id=\"td_id_80867766\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_123\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7679869\" class=\"desktop-view tr_class_7679869 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_61881774\" rowspan=\"1\" colspan=\"1\" class=\"td_class_61881774 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"17\"><div id=\"td_id_61881774\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_124\" spellcheck=\"false\">NAVIGATION PATH<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_12916892\" rowspan=\"1\" colspan=\"1\" class=\"td_class_12916892 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"18\"><div id=\"td_id_12916892\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_125\" spellcheck=\"false\">THE EXPECTATION IS THAT THE USER WILL CLICK A RESULT TO GET THE FULL ANSWER OR COMPLETE A TASK (HENCE DRIVING TRAFFIC TO WEBSITES). EVEN FEATURED SNIPPETS THAT GIVE A QUICK ANSWER USUALLY ATTRACT A CLICK FOR MORE DETAIL OR CONFIRMATION. CLICK-THROUGH RATE (CTR) IS A CORE METRIC \u2013 RANKING HIGHER IS VALUABLE BECAUSE IT EARNS MORE CLICKS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88728268\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88728268 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"19\"><div id=\"td_id_88728268\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_126\" spellcheck=\"false\">ANSWER MAY FULLY SATISFY THE USER QUERY WITHIN THE AI INTERFACE, REDUCING CITED SITES VISITS. THIS IS A \u201cZERO-CLICK SEARCH\u201d SCENARIO. AS A RESULT, ORGANIC CTR DROPS \u2013 A USER MIGHT READ THE AI\u2019S SUMMARY AND NOT VISIT ANY SITE. FOR SEOS, THIS MEANS SUCCESS ISN\u2019T JUST ABOUT CLICKS, BUT ALSO ABOUT BEING INCLUDED IN THE ANSWER AND BRAND VISIBILITY. THE CONCEPT OF \u201cPOSITION #1\u201d IS REPLACED BY BEING ONE OF THE FEW SOURCES AN AI CHOOSES TO DRAW FROM.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_72468991\" rowspan=\"1\" colspan=\"1\" class=\"td_class_72468991 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"20\"><div id=\"td_id_72468991\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_127\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_8348473\" class=\"desktop-view tr_class_8348473 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_74884918\" rowspan=\"1\" colspan=\"1\" class=\"td_class_74884918 table-data\" style=\"padding: 5px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"21\"><div id=\"td_id_74884918\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_128\" spellcheck=\"false\">DATA SOURCES \/ TOOLS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_81784988\" rowspan=\"1\" colspan=\"1\" class=\"td_class_81784988 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"22\"><div id=\"td_id_81784988\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_129\" spellcheck=\"false\">SEARCH RANK TRACKERS, ANALYTICS PLATFORMS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89889488\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89889488 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"23\"><div id=\"td_id_89889488\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_130\" spellcheck=\"false\">LLMS VISIBILITY TRACKERS (PROFOUND, PEEC.AI, ETC.), ANALYTICS PLATFORMS, SEO PLATFORMS WITH AI FEATURES \/ PLATFORMS TRACKING (SIMILARWEB, SEMRUSH, ETC.)<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88784899\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88784899 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\" cellindex=\"24\"><div id=\"td_id_88784899\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_131\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">HIGH<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div>\n\n<h3>Goals and Metrics<\/h3>\n<p>In the case of goals and metrics, the differences are mainly based on the type of goals that should be followed based on the user behavior characteristics of the two platform types and their specific interfaces, however, at a high level, we will want to track similar KPIs, but expect different outcomes:<\/p>\n<div class=\"ntb_table_wrapper\" data-responsive='{&quot;general&quot;:{&quot;name&quot;:&quot;General&quot;,&quot;key&quot;:&quot;general&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;enable_responsive_table&quot;:{&quot;label&quot;:&quot;Enable Responsive Table&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true}}},&quot;mode_options&quot;:{&quot;name&quot;:&quot;Mode Options&quot;,&quot;key&quot;:&quot;mode_options&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:1,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;mobile_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;disable_breakpoint&quot;:{&quot;label&quot;:&quot;Disable Breakpoint&quot;,&quot;key&quot;:&quot;disable_breakpoint&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false},&quot;cell_direction&quot;:{&quot;label&quot;:&quot;Cell Stack Direction&quot;,&quot;type&quot;:&quot;select&quot;,&quot;value&quot;:&quot;row&quot;,&quot;items&quot;:[{&quot;label&quot;:&quot;Row&quot;,&quot;value&quot;:&quot;row&quot;},{&quot;label&quot;:&quot;Column&quot;,&quot;value&quot;:&quot;column&quot;}]},&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:true},&quot;items_per_row&quot;:{&quot;label&quot;:&quot;Items Per Header&quot;,&quot;key&quot;:&quot;items_per_header&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:2,&quot;min&quot;:1,&quot;max&quot;:5},&quot;cell_border&quot;:{&quot;label&quot;:&quot;Group Separator&quot;,&quot;key&quot;:&quot;tablet_cell_border&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:5,&quot;min&quot;:1,&quot;max&quot;:10}},&quot;desktop&quot;:{&quot;name&quot;:&quot;Desktop&quot;,&quot;key&quot;:&quot;desktop&quot;,&quot;top_row_as_header&quot;:{&quot;label&quot;:&quot;Top Row As Header&quot;,&quot;key&quot;:&quot;top_row_as_header&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true},&quot;static_top_row&quot;:{&quot;label&quot;:&quot;Static Top Row&quot;,&quot;key&quot;:&quot;static_top_row&quot;,&quot;type&quot;:&quot;switch&quot;,&quot;value&quot;:false,&quot;disable&quot;:true}}}}},&quot;responsive_settings&quot;:{&quot;name&quot;:&quot;Responsive Settings&quot;,&quot;key&quot;:&quot;responsive_settings&quot;,&quot;has_pro&quot;:false,&quot;options&quot;:{&quot;devices&quot;:{&quot;mobile&quot;:{&quot;name&quot;:&quot;Mobile&quot;,&quot;key&quot;:&quot;mobile&quot;,&quot;mobile_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;mobile_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}},&quot;tablet&quot;:{&quot;name&quot;:&quot;Tablet&quot;,&quot;key&quot;:&quot;tablet&quot;,&quot;tablet_cell_padding&quot;:{&quot;label&quot;:&quot;Cell Padding&quot;,&quot;type&quot;:&quot;slider&quot;,&quot;value&quot;:10,&quot;min&quot;:0,&quot;max&quot;:50},&quot;tablet_table_alignment&quot;:{&quot;label&quot;:&quot;Table Alignment&quot;,&quot;type&quot;:&quot;alignment&quot;,&quot;value&quot;:&quot;center&quot;}}}}}}'\n     id='ninja_table_builder_55110'\n     style=\"\n     max-height:1500px;\n     max-width: 1160px;\">\n     <table id=\"ntb_table\" role=\"table\" class=\"table ninja_tables_builder_class_55110 ntb_55110\" style=\"margin: 0px auto; table-layout: fixed; border-collapse: collapse; border: 2px solid rgb(0, 0, 0); font-family: inherit; border-spacing: 0px;\"> <tbody class=\"tbody\"><tr id=\"tr_id_2071828\" class=\"desktop-view tr_class_2071828 \" style=\"background: rgb(236, 213, 238);\"> <td id=\"td_id_62985662\" rowspan=\"1\" colspan=\"1\" class=\"td_class_62985662 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_62985662\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" id=\"mce_0\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" spellcheck=\"false\"><strong>KPIS\/GOALS<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_33283990\" rowspan=\"1\" colspan=\"1\" class=\"td_class_33283990 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_33283990\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_1\" spellcheck=\"false\"><strong>TRADITIONAL SEARCH<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_15721528\" rowspan=\"1\" colspan=\"1\" class=\"td_class_15721528 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_15721528\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_2\" spellcheck=\"false\"><strong>LLM<br><\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_40434734\" rowspan=\"1\" colspan=\"1\" class=\"td_class_40434734 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_40434734\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: center; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_3\" spellcheck=\"false\"><strong>LEVEL OF DIFFERENCE<\/strong><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_3763913\" class=\"desktop-view tr_class_3763913 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_47577840\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47577840 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_47577840\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_4\" spellcheck=\"false\">SITE CONTENT CRAWLABILITY &amp; INDEXABILITY<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_17766659\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17766659 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_17766659\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_5\" spellcheck=\"false\">YES. ENSURING YOUR SITE IS CRAWLED AND INDEXED BY SEARCH ENGINES IS FUNDAMENTAL \u2013 IF YOU\u2019RE NOT INDEXED, YOU CAN\u2019T RANK.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_98820461\" rowspan=\"1\" colspan=\"1\" class=\"td_class_98820461 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_98820461\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_6\" spellcheck=\"false\">YES. LLMS AND SEARCH BOTS. CONTENT NEEDS TO BE INGESTED BY AI SYSTEMS AS WELL \u2013 WHETHER VIA SEARCH ENGINE INDEXES (FOR AI OVERVIEWS) OR LLM TRAINING DATA. BOTH SEARCH BOTS AND NEW AI CRAWLERS SHOULD BE ABLE TO DISCOVER YOUR CONTENT. GIVEN SOME LLMS DON'T RENDER CSR JS -AS TRADITIONAL SEARCH ONES MAJORLY SUPPORT-, IT'S IMPORTANT TO VALIDATE THE SITE CRAWLABILITY BASED ON THE LLM BOT, WHILE AVOIDING CSR JS RELIANCE FOR CORE CONTENT TO ENSURE INDEXABILITY ACROSS LLMS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_14198148\" rowspan=\"1\" colspan=\"1\" class=\"td_class_14198148 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_14198148\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_7\" spellcheck=\"false\">MEDIUM<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_7525831\" class=\"desktop-view tr_class_7525831 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_17264746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_17264746 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_17264746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_8\" spellcheck=\"false\">BRAND VISIBILITY<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_13588258\" rowspan=\"1\" colspan=\"1\" class=\"td_class_13588258 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_13588258\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_9\" spellcheck=\"false\">YES. THROUGH TOP POSITIONS \/ INCLUSIONS OF SITE IN SERPS IN ORGANIC SEARCH AND SERP FEATURES FOR RELEVANT BRANDED AND NON-BRANDED QUERIES THROUGH THE USER SEARCH JOURNEY.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_59954183\" rowspan=\"1\" colspan=\"1\" class=\"td_class_59954183 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_59954183\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_10\" spellcheck=\"false\">YES. ACHIEVED BY BEING MENTIONED OR CITED WITHIN AI-GENERATED ANSWERS FOR RELEVANT QUERIES. YOUR BRAND MIGHT ALSO APPEAR AS A SOURCE LINK. EVEN IF USERS DON\u2019T CLICK, THIS IMPRESSION HAS VALUE. OVER TIME, WE MAY MEASURE HOW FREQUENTLY A BRAND IS SURFACED IN AI ANSWERS AS AN EQUIVALENT TO SHARE-OF-VOICE.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89063019\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89063019 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_89063019\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_11\" spellcheck=\"false\">HIGH<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_2972792\" class=\"desktop-view tr_class_2972792 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_88352212\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88352212 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88352212\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_12\" spellcheck=\"false\">BRAND AUTHORITY \/ PROMINENCE<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_55859397\" rowspan=\"1\" colspan=\"1\" class=\"td_class_55859397 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_55859397\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_13\" spellcheck=\"false\">YES. THROUGH SITE NUMBER\/SHARE OF BACKLINKS AND THIRD-PARTY BRAND MENTIONS.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_99462812\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99462812 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_99462812\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_14\" spellcheck=\"false\">YES. THROUGH NUMBER\/SHARE OF BRAND MENTIONS IN AI ANSWER SOURCES.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_84443988\" rowspan=\"1\" colspan=\"1\" class=\"td_class_84443988 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_84443988\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_15\" spellcheck=\"false\">MEDIUM<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_9999790\" class=\"desktop-view tr_class_9999790 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_99549879\" rowspan=\"1\" colspan=\"1\" class=\"td_class_99549879 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_99549879\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_16\" spellcheck=\"false\">BRAND SENTIMENT<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_49839313\" rowspan=\"1\" colspan=\"1\" class=\"td_class_49839313 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_49839313\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_17\" spellcheck=\"false\">YES. SENTIMENT OF TOP RANKED PAGES FOR RELEVANT QUERIES ABOUT THE BRAND<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_51663034\" rowspan=\"1\" colspan=\"1\" class=\"td_class_51663034 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_51663034\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_18\" spellcheck=\"false\">YES. SENTIMENT AND TONE OF AI ANSWERS AND CITED SOURCES ABOUT THE BRAND<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_19469494\" rowspan=\"1\" colspan=\"1\" class=\"td_class_19469494 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_19469494\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_19\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_1181959\" class=\"desktop-view tr_class_1181959 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_46316683\" rowspan=\"1\" colspan=\"1\" class=\"td_class_46316683 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_46316683\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_20\" spellcheck=\"false\">IMPRESSIONS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_32115303\" rowspan=\"1\" colspan=\"1\" class=\"td_class_32115303 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_32115303\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_21\" spellcheck=\"false\">YES, ALTHOUGH IMPRESSIONS FROM SEARCH ARE MAINLY TRACKED AS A WAY TO ASSESS AND OPTIMIZE CTR, RATHER THAN AN A PRIMARY GOAL.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_46832229\" rowspan=\"1\" colspan=\"1\" class=\"td_class_46832229 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_46832229\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_22\" spellcheck=\"false\">YES, MEASURING IMPRESSIONS IN LLMS ANSWERS (EVEN WITHOUT A DIRECT LINK GENERATING TRAFFIC) IS ONE OF THE METRICS TO TRACK AND ASSESS TO UNDERSTAND BRAND VISIBILITY AND REACH.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_61103660\" rowspan=\"1\" colspan=\"1\" class=\"td_class_61103660 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_61103660\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_23\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_4330384\" class=\"desktop-view tr_class_4330384 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_41149746\" rowspan=\"1\" colspan=\"1\" class=\"td_class_41149746 table-data\" style=\"padding: 5px; max-width: 180px; min-width: 180px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_41149746\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_24\" spellcheck=\"false\">TRAFFIC<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_47084436\" rowspan=\"1\" colspan=\"1\" class=\"td_class_47084436 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_47084436\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_25\" spellcheck=\"false\">YES. ORGANIC TRAFFIC FROM SEARCH IS A PRIMARY GOAL AND KPI. GROWTH IN SESSIONS\/PAGEVIEWS FROM SEO IS TRACKED AND TIED TO ROI. EACH RANKING IMPROVEMENT CAN LEAD TO MORE CLICKS AND HENCE MORE TRAFFIC.<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_31747871\" rowspan=\"1\" colspan=\"1\" class=\"td_class_31747871 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_31747871\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_26\" spellcheck=\"false\">YES. TRAFFIC FROM AI SEARCH MIGHT COME IN THE FORM OF REFERRAL VISITS. THIS IS EXPECTED TO BE LOWER VOLUME PER QUERY COMPARED TO CLASSIC GOOGLE SEARCHES, BECAUSE OF THE ZERO-CLICK PHENOMENON. HOWEVER, IT'S EXPECTED TO BE HIGHLY TARGETED AND ENGAGED TRAFFIC (THE USER CLICKED SPECIFICALLY FOR MORE DETAIL).<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_77438114\" rowspan=\"1\" colspan=\"1\" class=\"td_class_77438114 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_77438114\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_27\" spellcheck=\"false\"><span style=\"text-align: left;\" data-mce-style=\"text-align: left;\">MEDIUM<\/span><\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_0101721\" class=\"desktop-view tr_class_0101721 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_19771778\" rowspan=\"1\" colspan=\"1\" class=\"td_class_19771778 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_19771778\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_28\" spellcheck=\"false\"><strong>CONVERSIONS \/ LEADS<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_89211090\" rowspan=\"1\" colspan=\"1\" class=\"td_class_89211090 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_89211090\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_29\" spellcheck=\"false\">YES. CONVERSIONS\/LEADS FROM ORGANIC SEARCH TRAFFIC FROM SERPS (NUMBER, REVENUE, CONVERSION RATE, ETC.)<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_88827712\" rowspan=\"1\" colspan=\"1\" class=\"td_class_88827712 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_88827712\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_30\" spellcheck=\"false\">YES. CONVERSIONS\/LEADS FROM LLM TRAFFIC (NUMBER, REVENUE, CONVERSION RATE, ETC.)<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_02187098\" rowspan=\"1\" colspan=\"1\" class=\"td_class_02187098 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_02187098\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_31\" spellcheck=\"false\">MEDIUM<\/span><\/div> <\/div><\/div><\/td><\/tr><tr id=\"tr_id_0460280\" class=\"desktop-view tr_class_0460280 \" style=\"background: rgb(255, 255, 255);\"> <td id=\"td_id_77982702\" rowspan=\"1\" colspan=\"1\" class=\"td_class_77982702 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_77982702\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: bold; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_32\" spellcheck=\"false\"><strong>DATA SOURCES \/ TOOLS<\/strong><\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_78072141\" rowspan=\"1\" colspan=\"1\" class=\"td_class_78072141 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_78072141\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_33\" spellcheck=\"false\">SEARCH RANK TRACKERS, ANALYTICS PLATFORMS<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_80470726\" rowspan=\"1\" colspan=\"1\" class=\"td_class_80470726 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_80470726\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_34\" spellcheck=\"false\">LLMS VISIBILITY TRACKERS (PROFOUND, PEEC.AI, ETC.), ANALYTICS PLATFORMS, SEO PLATFORMS WITH AI FEATURES \/ PLATFORMS TRACKING (SIMILARWEB, SEMRUSH, ETC.)<\/span><\/div> <\/div><\/div><\/td><td id=\"td_id_07778967\" rowspan=\"1\" colspan=\"1\" class=\"td_class_07778967 table-data\" style=\"padding: 5px; max-width: 125px; min-width: 125px; border: 1px solid rgb(0, 0, 0);\"><div id=\"td_id_07778967\"><div class=\"single-item other-item\"><div class=\"ntb-datas-wrapper\" style=\"margin: 1px;\"><span data-v-98ff22f4=\"\" data-placeholder=\"Add New\" class=\"hover-item mce-content-body\" style=\"padding: 2px 0px; font-weight: normal; font-style: normal; text-decoration: none; font-size: 15px; display: block; text-align: left; color: rgb(0, 0, 1); opacity: 1; line-height: 1.2; position: relative;\" id=\"mce_35\" spellcheck=\"false\">HIGH<\/span><\/div> <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div>\n\n<h3>TL;DR<\/h3>\n<p>There&#8217;s definitely an overlap between the optimization pillars between LLMs and traditional search engines, although there are also important differences that need to be taken into account when establishing an strategy for each, such as the level of personalization or the need to optimize for the context -rather than queries- with LLMs due to the <a href=\"https:\/\/www.aleydasolis.com\/en\/ai-search\/google-query-fan-out\/\">query fan-out technique<\/a>.<\/p>\n<p>This is influenced also by the actual major differences in the user behavior -along with the current limitation in access of information for such data, like search popularity of queries in LLMs- and the results presentation and delivery, and hence the type of content that it will make sense to prioritize and focus for one or the other, as well as the different type of goals that we seek to achieve when doing it so.<\/p>\n<p>I expect that with the rapid adoption of LLMs with the further integration and expansion of AI Mode, as well as more access to first and third party data that facilitate us their analysis-, we should be able to start putting in practice dedicated strategies to maximize visibility and conversions that make sense in each of these search platforms.<\/p>\n<h4>Sources<\/h4>\n<p>The insights\/data mentioned above are from:<\/p>\n<ul>\n<li><a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\">How AI Mode Works and How SEO Can Prepare for the Future of Search<\/a><\/li>\n<li><a href=\"https:\/\/wordlift.io\/blog\/en\/query-fan-out-ai-search\/\">Query Fan-Out: A Data-Driven Approach to AI Search Visibility<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/05\/succeeding-in-ai-search\">Top ways to ensure your content performs well in Google&#8217;s AI experiences on Search<\/a><\/li>\n<li><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/april-2025\/mastering-ai-powered-search-next-level-strategies-for-marketers\">Mastering AI-Powered Search: Next Level Strategies for Marketers<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/google-search-statistics\/\">34 Eye-Opening Google Search Statistics for 2024<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/chatgpt-search-insights\/\">Investigating ChatGPT Search: Insights from 80 Million Clickstream Records<\/a><\/li>\n<li><a href=\"https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler\">The rise of the AI crawler<\/a><\/li>\n<li><a href=\"https:\/\/www.wix.com\/seo\/learn\/resource\/llm-visibility-vs-seo-kpis\">LLM visibility vs. SEO KPIs: Bridging the gap<\/a><\/li>\n<\/ul>\n<h4>Special thank you&#8217;s<\/h4>\n<p>To <a href=\"https:\/\/x.com\/darth_na\/\">Darth Autocrat<\/a>, <a href=\"https:\/\/www.chris-green.net\/\">Chris Green<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/gianlucafiorelli\/\" target=\"_blank\" rel=\"noopener\">Gianluca Fiorelli<\/a> for his review and feedback of this piece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,17],"tags":[],"class_list":["post-55012","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO VS GEO: Optimizing for Traditional vs AI Search<\/title>\n<meta name=\"description\" content=\"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO VS GEO: Optimizing for Traditional vs AI Search\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant, Author &amp; Speaker | Aleyda Solis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T00:53:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T06:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2-1024x706.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aleyda Solis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aleyda\" \/>\n<meta name=\"twitter:site\" content=\"@aleyda\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleyda Solis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\"},\"author\":{\"name\":\"Aleyda Solis\",\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"headline\":\"SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]\",\"datePublished\":\"2025-06-02T00:53:31+00:00\",\"dateModified\":\"2025-06-03T06:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"image\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\",\"articleSection\":[\"AI Search\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\",\"url\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\",\"name\":\"SEO VS GEO: Optimizing for Traditional vs AI Search\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\",\"datePublished\":\"2025-06-02T00:53:31+00:00\",\"dateModified\":\"2025-06-03T06:07:02+00:00\",\"description\":\"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage\",\"url\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\",\"contentUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.aleydasolis.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aleydasolis.com\/#website\",\"url\":\"https:\/\/www.aleydasolis.com\/\",\"name\":\"Aleyda Solis - International SEO Consultant, Founder, Author & Speaker\",\"description\":\"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she&#039;s also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.\",\"publisher\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"alternateName\":\"Aleyda Solis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aleydasolis.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\",\"name\":\"Aleyda Solis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png\",\"contentUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Aleyda Solis\"},\"logo\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/\"},\"description\":\"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.\",\"sameAs\":[\"https:\/\/www.aleydasolis.com\/\",\"https:\/\/www.facebook.com\/aleydaseotips\/\",\"https:\/\/www.instagram.com\/crawlingmondays\/\",\"https:\/\/www.linkedin.com\/in\/aleyda\/\",\"https:\/\/x.com\/aleyda\",\"https:\/\/www.youtube.com\/c\/crawlingmondaysbyaleyda\"],\"url\":\"https:\/\/www.aleydasolis.com\/en\/author\/aleyda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO VS GEO: Optimizing for Traditional vs AI Search","description":"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/","og_locale":"en_US","og_type":"article","og_title":"SEO VS GEO: Optimizing for Traditional vs AI Search","og_description":"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.","og_url":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/","og_site_name":"International SEO Consultant, Author &amp; Speaker | Aleyda Solis","article_publisher":"https:\/\/www.facebook.com\/aleydaseotips\/","article_author":"https:\/\/www.facebook.com\/aleydaseotips\/","article_published_time":"2025-06-02T00:53:31+00:00","article_modified_time":"2025-06-03T06:07:02+00:00","og_image":[{"width":1024,"height":706,"url":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2-1024x706.png","type":"image\/png"}],"author":"Aleyda Solis","twitter_card":"summary_large_image","twitter_creator":"@aleyda","twitter_site":"@aleyda","twitter_misc":{"Written by":"Aleyda Solis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#article","isPartOf":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/"},"author":{"name":"Aleyda Solis","@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"headline":"SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]","datePublished":"2025-06-02T00:53:31+00:00","dateModified":"2025-06-03T06:07:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"image":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png","articleSection":["AI Search","Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/","url":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/","name":"SEO VS GEO: Optimizing for Traditional vs AI Search","isPartOf":{"@id":"https:\/\/www.aleydasolis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage"},"image":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png","datePublished":"2025-06-02T00:53:31+00:00","dateModified":"2025-06-03T06:07:02+00:00","description":"What\u2019s the overlap between AI Search vs traditional search results optimization? I\u2019ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve.","breadcrumb":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#primaryimage","url":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png","contentUrl":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2025\/04\/seo-vs-geo-optimizing-ai-search-traditional-search-V2.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-vs-geo-optimizing-for-traditional-vs-ai-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.aleydasolis.com\/en\/"},{"@type":"ListItem","position":2,"name":"SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]"}]},{"@type":"WebSite","@id":"https:\/\/www.aleydasolis.com\/#website","url":"https:\/\/www.aleydasolis.com\/","name":"Aleyda Solis - International SEO Consultant, Founder, Author & Speaker","description":"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she&#039;s also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.","publisher":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"alternateName":"Aleyda Solis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aleydasolis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f","name":"Aleyda Solis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/","url":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png","contentUrl":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png","width":1024,"height":1024,"caption":"Aleyda Solis"},"logo":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/"},"description":"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.","sameAs":["https:\/\/www.aleydasolis.com\/","https:\/\/www.facebook.com\/aleydaseotips\/","https:\/\/www.instagram.com\/crawlingmondays\/","https:\/\/www.linkedin.com\/in\/aleyda\/","https:\/\/x.com\/aleyda","https:\/\/www.youtube.com\/c\/crawlingmondaysbyaleyda"],"url":"https:\/\/www.aleydasolis.com\/en\/author\/aleyda\/"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgpHtA-eji","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts\/55012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/comments?post=55012"}],"version-history":[{"count":46,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts\/55012\/revisions"}],"predecessor-version":[{"id":61512,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts\/55012\/revisions\/61512"}],"wp:attachment":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/media?parent=55012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/categories?post=55012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/tags?post=55012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}