{"id":47748,"date":"2024-05-11T15:12:38","date_gmt":"2024-05-11T13:12:38","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=47748"},"modified":"2024-05-11T15:12:38","modified_gmt":"2024-05-11T13:12:38","slug":"a-market-wide-hreflang-implementation-extension-alternative-via-robots-txt","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/a-market-wide-hreflang-implementation-extension-alternative-via-robots-txt\/","title":{"rendered":"A Market Wide Hreflang Implementation Extension Alternative via Robots.txt"},"content":{"rendered":"<p><a id=\"ember830\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/garyillyes\/\">Gary Illyes<\/a> asked for <a href=\"https:\/\/www.linkedin.com\/posts\/garyillyes_things-ive-learned-and-heard-in-sofia-at-activity-7190666129764220928-VWop\/?utm_source=share&amp;utm_medium=member_desktop\">alternatives to make hreflang simpler.<\/a><\/p>\n<p>But why? To summarize, this is what is wrong with hreflang at the moment:<\/p>\n<ul>\n<li>People think hreflang is a definitive signal for language\/geolocation, when is not (it needs to align with others) so when Google doesn\u2019t take it into account, site owners get frustrated.<\/li>\n<li>\u2060People also think they need to implement hreflang in every single URL of the site all the time, or end up doing it so due to tech constraints of their platforms, since most CMS still don&#8217;t give direct or flexible features for it and you need to rely on plugins\/add-on&#8217;s that are not that flexible either. This is not true, and hreflang is only needed on those indexable pages with actual international overlay issues. Because of this, the implementation approach across every single URL generates an unnecessary complexity and triggers an excess of errors when some of the pages become not indexed, canonicalized, redirected, generate errors, etc.<\/li>\n<li>\u2060Google&#8217;s lack of official reporting on what they\u2019re seeing (eliminated from the Google Search Console) and how they\u2019re actually assigning geolocation to pages. This doesn\u2019t help to troubleshoot and\/or understand if there\u2019s an actual problem.<\/li>\n<li>The complexity also increases by having to implement the hreflang annotation at the URL level, rather than a market level, so Google can apply the language and\/or country value to all indexable pages under the scope themselves.<\/li>\n<\/ul>\n<p>The combination of all this makes hreflang implementation unnecessarily complex. So, here&#8217;s a proposal: <strong>What about leveraging robots.txt to specify hreflang at a market-wide level per property, while keeping the core elements of the current hreflang specification?<\/strong><\/p>\n<h2><b>What?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Market Wide Hreflang Implementation allows to specify Hreflang language (and alternatively) country values at a market wide scope, by declaring the values for each Web version at a property level via the robots.txt, rather than what is required today, at a page level, while having to specify each page alternate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows to simplify Hreflang implementation and minimize issues, while keeping its most important functionality of specifying the language \/ country target of pages within the scope of the properties included, as well as their alternates, in robots.txt.\u00a0<\/span><\/p>\n<h2><b>How would this work?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The market wide Hreflang implementation alternative would be specified via the robots.txt while leveraging the core of current Hreflang specification:\u00a0<\/span><\/p>\n<h3><b>A. For a multilingual site in subdirectories under a gTLD: example.com\/en\/ in English, example.com\/es\/ in Spanish, example.com\/de\/ in German. <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In <\/span><b>example.com\/robots.txt <\/b><span style=\"font-weight: 400;\">the language market-wide hreflang specification will be: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i>User-agent: * <\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang_scope: https:\/\/example.com\/en\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en&#8221;<\/i><\/b><\/p>\n<p><b><i>hreflang_scope: https:\/\/example.com\/es\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;es&#8221;<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i>hreflang_scope: https:\/\/example.com\/de\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;de&#8221;<\/i><\/b><\/p>\n<h3><b>B. For a multi country site in subdirectories under a gTLD: example.com\/en-us\/ in English for the US, example.com\/es-es\/ in Spanish for Spain, and example.com\/de-de\/ in German for Germany. \u00a0<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In <\/span><b>example.com\/robots.txt <\/b><span style=\"font-weight: 400;\">the country market-wide hreflang specification will be: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i>User-agent: * <\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang_scope: https:\/\/example.com\/en-us\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en-us&#8221;<\/i><\/b><\/p>\n<p><b><i>hreflang_scope: https:\/\/example.com\/es-es\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;es-es&#8221;<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i>hreflang_scope: https:\/\/example.com\/de-de\/<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;de-de&#8221;<\/i><\/b><\/p>\n<h3><b>C. For a multi country site across ccTLDs: example.com in English for the US and example.co.uk in English for the UK.\u00a0 \u00a0 <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In <\/span><b>example.com\/robots.txt <\/b><span style=\"font-weight: 400;\">the country market-wide hreflang specification will be: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i>User-agent: * <\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang_scope: https:\/\/example.com<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en-us&#8221;<\/i><\/b><\/p>\n<p><b><i><\/i><\/b><b><i>hreflang_scope: https:\/\/example.co.uk<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en-gb&#8221;<\/i><\/b><b><i><br \/>\n<\/i><\/b><b><i><br \/>\n<\/i><\/b><span style=\"font-weight: 400;\">In <\/span><b>example.co.uk\/robots.txt <\/b><span style=\"font-weight: 400;\">the country market-wide hreflang specification will be: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i>User-agent: * <\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang_scope: https:\/\/example.co.uk<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en-gb&#8221;<\/i><\/b><\/p>\n<p><b><i>hreflang_scope: https:\/\/example.com<\/i><\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b><i>hreflang=&#8221;en-us&#8221;<\/i><\/b><b><i><\/i><\/b><\/p>\n<h2><b>Why this hreflang alternative\/extension?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It minimizes complexity of implementation by specifying the language and alternatively the country of a Web property per market as well as the alternates through the robots.txt of each language\/country version rather than at a page level.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It leverages the core elements of current Hreflang specification by keeping the syntax and values, facilitating implementations with already known elements and through an already used standard, robots.txt.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s less prone to execution errors, and makes it easier to troubleshoot them.\u00a0<\/span><\/li>\n<li aria-level=\"1\">Another also simple option would be to bring back the Google Search Console geolocation feature, although I imagine that the goal is to have an option that can be easy to standardize, which that wouldn&#8217;t allow.<\/li>\n<\/ul>\n<p>Another hreflang implementation option is the <a href=\"https:\/\/github.com\/dwsmart\/langRegionRelationshipJSON\">Json based alternative specified by Dave Smart here<\/a>.<\/p>\n<p>What is clear is that whatever the alternative, bringing back the Google Search Console hreflang report would be ideal to help identify its status and have direct information for troubleshooting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why having an hreflang implementation alternative at the robots.txt level would highly minimize issues and improve executionn effectiveness. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-47748","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Market Wide Hreflang Implementation Alternative via Robots.txt<\/title>\n<meta name=\"description\" content=\"Learn why having an hreflang implementation alternative at the robots.txt level would highly minimize issues and improve executionn effectiveness.\" \/>\n<meta name=\"robots\" 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