{"id":38517,"date":"2021-04-02T08:51:48","date_gmt":"2021-04-02T06:51:48","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=38517"},"modified":"2023-02-17T10:29:19","modified_gmt":"2023-02-17T09:29:19","slug":"seo-for-web-migrations","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/","title":{"rendered":"SEO Guides, Checklists and Tools For Web Migrations"},"content":{"rendered":"<p>If you&#8217;re planning to develop a Web migration of whatever type, I&#8217;ve created the following presentations, guides and checklists to help you follow SEO best practices to avoid losing your organic search rankings, traffic and give a bad user search experience:<\/p>\n<h3><strong>1. URLs Changes &amp; Web Migration Minimum Viable SEO Validation Checklist<\/strong><\/h3>\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EbO3nilXXJ4kcnReTz-05f4PRKup33EVJdCJ23Ei-8Y\/edit#gid=0\" target=\"_blank\" rel=\"noopener\">Use this checklist<\/a> with &#8220;minimum viable&#8221; SEO validations to make before and after a Web migration:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EbO3nilXXJ4kcnReTz-05f4PRKup33EVJdCJ23Ei-8Y\/edit#gid=0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38521 size-full\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist.png\" alt=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EbO3nilXXJ4kcnReTz-05f4PRKup33EVJdCJ23Ei-8Y\/edit#gid=0\" width=\"724\" height=\"465\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist.png 724w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist-300x193.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist-150x96.png 150w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/a><\/p>\n<h3><strong>2. Winning SEO when doing Web Migrations<\/strong><\/h3>\n<p>Take a look at <a href=\"https:\/\/speakerdeck.com\/aleyda\/winning-seo-when-doing-web-migrations\" target=\"&quot;_blank\" rel=\"noopener\">this presentation<\/a> going through the criteria to take into account when developing different types of Web migrations (due to redesign, rebrand, Web consolidation), featuring tools and validations to execute before, during and after the migration:<\/p>\n<p><iframe class=\"speakerdeck-iframe\" style=\"border: 0px; background: padding-box padding-box rgba(0, 0, 0, 0.1); margin: 0px; padding: 0px; border-radius: 6px; box-shadow: rgba(0, 0, 0, 0.2) 0px 5px 40px; width: 100%; height: auto; aspect-ratio: 560 \/ 314;\" title=\"Winning SEO when doing Web Migrations\" src=\"https:\/\/speakerdeck.com\/player\/3c6c9d5d4be248589b537e54e3dd4f2c\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-ratio=\"1.78343949044586\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>3. SEO for Web Migrations: Recovering your Organic Traffic after a Web Migration Gone Wrong<\/h3>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">How to do SEO for Web migrations when everything has gone wrong? Learn how to recover your Website organic search ranking and traffic after losing it from doing a Web Migration without SEO support. Watch this video going through most important validations to be made in order to recover your organic search rankings: <\/span><\/p>\n<ul>\n<li>2:06<span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Gathering all the old top URLs <\/span><\/li>\n<li>7:00<span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Validate if the old top URLs are 301-redirected <\/span><\/li>\n<li>11:22<span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Verify if the new URLs destinations are optimized <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GHP16A5fn6k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>4. Handy SEO Tools Functionalities that facilitate a Fast Web Migrations &amp; Redesigns validation<\/h3>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation\/\">In this guide<\/a> I go through SEO tools functionalities that are handy to use when validating Web migrations: to validate the old top ranked pages status\/redirects behavior, identifying how the URLs changed for the top terms with drops, verifying if there are backlinks pointing to non-301 redirected pages, and more.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38534\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2020\/04\/sistrix-url-change-p.png\" alt=\"URLs Changes \" width=\"600\" height=\"369\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2020\/04\/sistrix-url-change-p.png 1000w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2020\/04\/sistrix-url-change-p-300x185.png 300w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2020\/04\/sistrix-url-change-p-768x472.png 768w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2020\/04\/sistrix-url-change-p-150x92.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>I hope these are helpful. Do you have any questions or doubts regarding your Web Migrations? Share it in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning to develop a Web migration? Take a look at these guides and checklists to help you follow SEO best practices to avoid losing your traffic.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-38517","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Guides, Checklists and Tools For Web Migrations<\/title>\n<meta name=\"description\" content=\"Planning to develop a Web migration? 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Take a look at these guides and checklists to help you follow SEO best practices to avoid losing your traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant, Author &amp; Speaker | Aleyda Solis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T06:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T09:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist.png\" \/>\n<meta name=\"author\" content=\"Aleyda Solis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aleyda\" \/>\n<meta name=\"twitter:site\" content=\"@aleyda\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleyda Solis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/\"},\"author\":{\"name\":\"Aleyda Solis\",\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"headline\":\"SEO Guides, Checklists and Tools For Web Migrations\",\"datePublished\":\"2021-04-02T06:51:48+00:00\",\"dateModified\":\"2023-02-17T09:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/\"},\"wordCount\":297,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"image\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist.png\",\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/\",\"url\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/\",\"name\":\"SEO Guides, Checklists and Tools For Web Migrations\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/seo-for-web-migrations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/02\/web-migration-checklist.png\",\"datePublished\":\"2021-04-02T06:51:48+00:00\",\"dateModified\":\"2023-02-17T09:29:19+00:00\",\"description\":\"Planning to develop a Web migration? 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