{"id":3033,"date":"2012-06-04T17:47:29","date_gmt":"2012-06-04T15:47:29","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=3033"},"modified":"2016-03-04T01:29:28","modified_gmt":"2016-03-04T00:29:28","slug":"mobile-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/","title":{"rendered":"Mobile SEO Presentation &#8211; Guidelines to Create and Optimize your Mobile Site"},"content":{"rendered":"<p>Last weekend I had the chance to speak about <strong>mobile SEO<\/strong> at\u00a0\u00a0<a title=\"Congreso Web\" href=\"http:\/\/congresoweb.es\/\" target=\"_blank\">Congreso Web<\/a> in Zaragoza, a really nicely organized online marketing congress with a high level of content and great speakers.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"es\"><p>Ahora @<a href=\"https:\/\/twitter.com\/aleyda\">aleyda<\/a> en <a href=\"https:\/\/twitter.com\/search\/%2523cw12\">#cw12<\/a> SEO para m\u00f3viles <a href=\"https:\/\/twitter.com\/search\/%2523cwseo\">#cwseo<\/a> <a title=\"http:\/\/twitter.com\/andresjimenezp\/status\/208887422048681984\/photo\/1\" href=\"http:\/\/t.co\/LDFjcbMg\">twitter.com\/andresjimenezp\u2026<\/a><\/p>\n<p>\u2014 Andr\u00e9s Jim\u00e9nez (@andresjimenezp) <a href=\"https:\/\/twitter.com\/andresjimenezp\/status\/208887422048681984\" data-datetime=\"2012-06-02T11:46:57+00:00\">junio 2, 2012<\/a><\/p><\/blockquote>\n<p>I have taken this opportunity to translate and publish the slides of my presentation that was originally in Spanish to English -plus,\u00a0also update it a bit to make it more relevant to international readers-, since I think <strong>mobile SEO is a very important area<\/strong> that is increasingly needing more attention thanks to the impressive growth in the use of mobile devices to search and consume Web information.<\/p>\n<p>As you will see in the slides, I <strong>focused on those specific aspects of a mobile SEO process<\/strong>, so instead of talking about how to optimize the content or build links -which are activities that are also shared with a traditional SEO process- I talked specifically about:<\/p>\n<ul>\n<li>The <strong>importance of mobile search<\/strong> and its potential<\/li>\n<li>The<strong> criteria to take into consideration when deciding to enable a mobile version<\/strong> to make it a cost-effective investment<\/li>\n<li>The <strong>type of mobile site to develop\u00a0in dependence of the users characteristics<\/strong>, site offer and sector<\/li>\n<li>Aspects that are <strong>specifically important to optimize a mobile site<\/strong>: content geolocalization, site speed, usability, linking with desktop version, redirections, etc.<\/li>\n<li>The recent and <strong>growing importance of Apps search<\/strong> and their optimization<\/li>\n<\/ul>\n<p>Here you can take a look at the presentation:<\/p>\n<div id=\"__ss_13193389\" style=\"width: 570px;\"><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/13193389\" width=\"570\" height=\"360\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>I hope it is useful and if you have any doubt, of course I&#8217;m here to answer \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at my presentation of <strong>Mobile SEO<\/strong> with guidelines and criteria to take into consideration to develop and optimize a mobile site<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3033","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile SEO Presentation - Guidelines to Optimize your Mobile Site<\/title>\n<meta name=\"description\" content=\"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile SEO Presentation - Guidelines to Optimize your Mobile Site\" \/>\n<meta property=\"og:description\" content=\"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant, Author &amp; Speaker | Aleyda Solis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-04T15:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-04T00:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aleyda Solis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aleyda\" \/>\n<meta name=\"twitter:site\" content=\"@aleyda\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleyda Solis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\"},\"author\":{\"name\":\"Aleyda Solis\",\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"headline\":\"Mobile SEO Presentation &#8211; Guidelines to Create and Optimize your Mobile Site\",\"datePublished\":\"2012-06-04T15:47:29+00:00\",\"dateModified\":\"2016-03-04T00:29:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\",\"url\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\",\"name\":\"Mobile SEO Presentation - Guidelines to Optimize your Mobile Site\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#website\"},\"datePublished\":\"2012-06-04T15:47:29+00:00\",\"dateModified\":\"2016-03-04T00:29:28+00:00\",\"description\":\"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.aleydasolis.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile SEO Presentation &#8211; Guidelines to Create and Optimize your Mobile Site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aleydasolis.com\/#website\",\"url\":\"https:\/\/www.aleydasolis.com\/\",\"name\":\"Aleyda Solis - International SEO Consultant, Founder, Author & Speaker\",\"description\":\"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she&#039;s also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.\",\"publisher\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\"},\"alternateName\":\"Aleyda Solis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aleydasolis.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f\",\"name\":\"Aleyda Solis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png\",\"contentUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Aleyda Solis\"},\"logo\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/\"},\"description\":\"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.\",\"sameAs\":[\"https:\/\/www.aleydasolis.com\/\",\"https:\/\/www.facebook.com\/aleydaseotips\/\",\"https:\/\/www.instagram.com\/crawlingmondays\/\",\"https:\/\/www.linkedin.com\/in\/aleyda\/\",\"https:\/\/x.com\/aleyda\",\"https:\/\/www.youtube.com\/c\/crawlingmondaysbyaleyda\"],\"url\":\"https:\/\/www.aleydasolis.com\/en\/author\/aleyda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile SEO Presentation - Guidelines to Optimize your Mobile Site","description":"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Mobile SEO Presentation - Guidelines to Optimize your Mobile Site","og_description":"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site","og_url":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/","og_site_name":"International SEO Consultant, Author &amp; Speaker | Aleyda Solis","article_publisher":"https:\/\/www.facebook.com\/aleydaseotips\/","article_author":"https:\/\/www.facebook.com\/aleydaseotips\/","article_published_time":"2012-06-04T15:47:29+00:00","article_modified_time":"2016-03-04T00:29:28+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png","type":"image\/png"}],"author":"Aleyda Solis","twitter_card":"summary_large_image","twitter_creator":"@aleyda","twitter_site":"@aleyda","twitter_misc":{"Written by":"Aleyda Solis","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#article","isPartOf":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/"},"author":{"name":"Aleyda Solis","@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"headline":"Mobile SEO Presentation &#8211; Guidelines to Create and Optimize your Mobile Site","datePublished":"2012-06-04T15:47:29+00:00","dateModified":"2016-03-04T00:29:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/"},"wordCount":281,"commentCount":0,"publisher":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"articleSection":["Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/","url":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/","name":"Mobile SEO Presentation - Guidelines to Optimize your Mobile Site","isPartOf":{"@id":"https:\/\/www.aleydasolis.com\/#website"},"datePublished":"2012-06-04T15:47:29+00:00","dateModified":"2016-03-04T00:29:28+00:00","description":"Take a look at my presentation of Mobile SEO with guidelines and criteria to take into consideration to develop and optimize a mobile site","breadcrumb":{"@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/mobile-search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.aleydasolis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile SEO Presentation &#8211; Guidelines to Create and Optimize your Mobile Site"}]},{"@type":"WebSite","@id":"https:\/\/www.aleydasolis.com\/#website","url":"https:\/\/www.aleydasolis.com\/","name":"Aleyda Solis - International SEO Consultant, Founder, Author & Speaker","description":"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she&#039;s also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.","publisher":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f"},"alternateName":"Aleyda Solis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aleydasolis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/ec6584c7e2f6e1ca7db25bd52cc3e14f","name":"Aleyda Solis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/","url":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png","contentUrl":"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2023\/06\/aleyda-solis-profile-pic-1024x1024.png","width":1024,"height":1024,"caption":"Aleyda Solis"},"logo":{"@id":"https:\/\/www.aleydasolis.com\/#\/schema\/person\/image\/"},"description":"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides, and more to empower remote work.","sameAs":["https:\/\/www.aleydasolis.com\/","https:\/\/www.facebook.com\/aleydaseotips\/","https:\/\/www.instagram.com\/crawlingmondays\/","https:\/\/www.linkedin.com\/in\/aleyda\/","https:\/\/x.com\/aleyda","https:\/\/www.youtube.com\/c\/crawlingmondaysbyaleyda"],"url":"https:\/\/www.aleydasolis.com\/en\/author\/aleyda\/"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pgpHtA-MV","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/comments?post=3033"}],"version-history":[{"count":0,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/posts\/3033\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/categories?post=3033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aleydasolis.com\/en\/wp-json\/wp\/v2\/tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}