{"id":10778,"date":"2018-03-06T23:59:59","date_gmt":"2018-03-06T22:59:59","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?p=10778"},"modified":"2019-09-08T19:46:22","modified_gmt":"2019-09-08T17:46:22","slug":"amp-accelerated-mobile-pages","status":"publish","type":"post","link":"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/amp-accelerated-mobile-pages\/","title":{"rendered":"AMP SEO: How to Implement &#038; Optimize Accelerated Mobile Pages"},"content":{"rendered":"<p>In the last years I&#8217;ve had the opportunity to help a few clients across from different industries to validate and optimize their Accelerated Mobile Pages (AMP) implementation from an SEO perspective, which I&#8217;ve had the chance to share in a few search marketing events, before like BrightonSEO, Pubcon Las Vegas, SMX East, and\u00a0<a href=\"https:\/\/www.slideshare.net\/aleydasolis\/amp-dos-donts-for-superhero-results-searchcamp\">SearchCamp<\/a>\u00a0(which is an updated version of the previous ones).<\/p>\n<p>In these presentations I focused going through the different criteria to take into consideration when assessing to implement AMP (site speed issues that can&#8217;t be improved, Google&#8217;s carrousel inclusion) as well as highlighted on do&#8217;s and dont&#8217;s to avoid SEO related issues.<\/p>\n<p>Here&#8217;s a summary of the different aspects to take into consideration to do SEO for AMP I did with a recent <a href=\"https:\/\/www.youtube.com\/watch?v=h4NS5MLiwc8\">Crawling Monday&#8217;s edition about AMP SEO<\/a>:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rbv8y4yxf9.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 60.21% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_rbv8y4yxf9 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/rbv8y4yxf9\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>I also had the opportunity to speak at the\u00a0<a href=\"https:\/\/www.ampproject.org\/amp-conf\/\">AMPConf in Amsterdam<\/a>, where I addressed the most common challenges during the development process to effectively optimize AMP for search by following different optimization stages by:<\/p>\n<ul>\n<li><strong>Assessing the AMP usage vs. your own speed needs, capacity and expectations<\/strong><\/li>\n<li><strong>Validating your AMP implementation before and after launch prioritizing critical issues<\/strong><\/li>\n<li><strong>Monitoring your AMP visibility impact to prioritize your efforts along the process<\/strong><\/li>\n<\/ul>\n<p>Check this out in the slides:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 90%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8UHPk3IvHncSp\" width=\"400\" height=\"315\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>As well as the video of my session:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 90%;\" src=\"https:\/\/www.youtube.com\/embed\/d5VGO85NFPQ?rel=0\" width=\"400\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Barry Adams did a very <a href=\"http:\/\/www.stateofdigital.com\/ampconf-2018-highlights\/\">complete coverage from the AMPConf<\/a> highlighting also the most important announcements as well as other presentations, as well as the potential search related impact.<\/p>\n<p>Here&#8217;s a list of some AMP Optimization resources I&#8217;ve shared in the different presentations I&#8217;ve given:<\/p>\n<h3>AMP Specification<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.ampproject.org\/docs\/reference\/components\">Supported components<\/a><\/li>\n<li><a href=\"https:\/\/ampbyexample.com\/\">Functionalities examples<\/a><\/li>\n<li><a href=\"https:\/\/www.ampproject.org\/docs\/reference\/validation_errors\">Validation errors<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/amp-mistakes-semrush-study\/\">Most common AMP implementation errors by SEMrush<\/a><\/li>\n<li><a href=\"https:\/\/webmasters.googleblog.com\/2017\/11\/engaging-users-through-high-quality-amp.html\">AMP Content Parity Update<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/remove-amp\">Best practices when disabling AMP<\/a><\/li>\n<\/ul>\n<h3>AMP SEO Validation<\/h3>\n<ul>\n<li><a href=\"https:\/\/validator.ampproject.org\/\">The AMP Project<\/a><\/li>\n<li><a href=\"https:\/\/search.google.com\/test\/amp\">Google&#8217;s AMP Test<\/a><\/li>\n<li><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/amp-validator\/nmoffdblmcmgeicmolmhobpoocbbmknc?hl=en\">Chrome&#8217;s AMP validator extension<\/a><\/li>\n<li>SEO crawlers supporting AMP: <a href=\"https:\/\/www.deepcrawl.com\/\">Deepcrawl<\/a>, <a href=\"https:\/\/sitebulb.com\/\">Sitebulb<\/a>, <a href=\"https:\/\/www.botify.com\/\">Botify<\/a><\/li>\n<\/ul>\n<h3>AMP Monitoring<\/h3>\n<ul>\n<li>For AMP errors:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7450883\">The new Google Search Console AMP Status Report<\/a><\/li>\n<li>For AMP visibility:<br \/>\n1. The Old Google Search Console <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6155685?hl=en\">&#8220;Search Analytics&#8221; report<\/a>,<br \/>\n2. <a href=\"https:\/\/www.sistrix.com\/\">Sistrix<\/a>,<br \/>\n3.\u00a0<a href=\"https:\/\/www.seomonitor.com\/\">SEOmonitor<\/a><br \/>\n4.\u00a0<a href=\"https:\/\/www.semrush.com\/\">SEMrush<br \/>\n<\/a>5.\u00a0<a href=\"https:\/\/www.rankranger.com\/\">RankRanger<\/a> (including top stories)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How to make the most out of AMP for SEO? Check out the criteria, steps and tools to optimize your AMP implementation for search success.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-10778","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMP SEO: How to Implement &amp; Optimize Accelerated Mobile Pages<\/title>\n<meta name=\"description\" content=\"How to make the most out of AMP for SEO? 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