{"id":3224,"date":"2012-09-16T23:50:35","date_gmt":"2012-09-16T21:50:35","guid":{"rendered":"https:\/\/www.aleydasolis.com\/?page_id=3224"},"modified":"2013-02-24T15:36:58","modified_gmt":"2013-02-24T14:36:58","slug":"mobile-web-seo-tools","status":"publish","type":"page","link":"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/","title":{"rendered":"Mobile SEO Resources"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3284\" title=\"Mobile SEO Tips\" alt=\"Mobile SEO Tips\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg\" width=\"680\" height=\"165\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg 680w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1-300x72.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2>1. Mobile Audience Behaviour<\/h2>\n<h3>1.1. In your site<\/h3>\n<p>Use the\u00a0<a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a> &#8220;Mobile&#8221; dimension to create an advanced segment for the organic traffic coming from mobile devices, its\u00a0volume, trend, devices, most popular landing pages and keywords used.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3225\" title=\"Organic Mobile Traffic Google Analytics\" alt=\"Organic Mobile Traffic Google Analytics\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-advanced-segment-analytics.jpg\" width=\"434\" height=\"217\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-advanced-segment-analytics.jpg 434w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-advanced-segment-analytics-300x150.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<h3>1.2. In Google&#8217;s Mobile Search<\/h3>\n<p>Use the\u00a0<a href=\"https:\/\/adwords.google.com\/o\/KeywordTool\">Google AdWords Keyword Tool<\/a> mobile filter to see the keywords used by your audience to search from their mobile devices.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3230\" title=\"Google AdWords Keyword Tool Mobile Keywords Volume\" alt=\"Google AdWords Keyword Tool Mobile Keywords Volume\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-keywords-volume-tool-google.jpg\" width=\"434\" height=\"232\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-keywords-volume-tool-google.jpg 434w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-keywords-volume-tool-google-300x160.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<h2>2. Site Behaviour<\/h2>\n<h3>2.1. In Google&#8217;s Mobile Search Results<\/h3>\n<p>Use <a href=\"https:\/\/www.google.com\/webmasters\/\">Google Webmaster Tools<\/a> to see the top queries and pages showing in Google\u2019s mobile search results.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3227\" title=\"Google Search Results Top Queries and Pages\" alt=\"Google Search Results Top Queries and Pages\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-results-google-webmaster-tools.jpg\" width=\"434\" height=\"232\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-results-google-webmaster-tools.jpg 434w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-results-google-webmaster-tools-300x160.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<h3>2.2. In Mobile Devices<\/h3>\n<p>To test how your mobile visitors and search bots reach and see your site use:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.howtogomo.com\/en-gb\/d\/test-your-site\/\">Google\u2019s Getmometer<\/a><\/li>\n<li><a href=\"http:\/\/developers.google.com\/speed\/pagespeed\/insights\">PageSpeed Insights\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.google.com\/webmasters\/tools\/\">Google Webmaster Tools<\/a> \u201cFetch as Google mobile bot\u201d option.<\/li>\n<li><a href=\"http:\/\/quirktools.com\/screenfly\/\">Screenfly<\/a><\/li>\n<li><a href=\"http:\/\/web-sniffer.net\/\">HTTP Web Sniffer<\/a><\/li>\n<li><a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/user-agent-switcher\/\">User Agent Switcher<\/a> for Firefox<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3236\" title=\"Mobile Web Tests Tools\" alt=\"Mobile Web Tests Tools\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-web-test-tools.jpg\" width=\"434\" height=\"282\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-web-test-tools.jpg 434w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-web-test-tools-300x194.jpg 300w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<h2>3. Mobile Web Development and Optimization Tips<\/h2>\n<h3>3.1. Mobile Site Alternatives Pros &amp; Cons<\/h3>\n<p>All alternatives have Pros and Cons and although the best for SEO is going with responsive Web design it might not be suitable depending on your technical capacity and content differentiation needs.<\/p>\n<ul>\n<li><strong>Responsive Web Design<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3254\" title=\"Responsive Web Design Pros and Cons - Mobile SEO\" alt=\"Responsive Web Design Pros and Cons - Mobile SEO\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-design-pros-cons-seo.jpg\" width=\"600\" height=\"115\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-design-pros-cons-seo.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-design-pros-cons-seo-300x57.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/strong><\/div>\n<ul>\n<li><strong>Dynamic Serving<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3266\" title=\"Dynamic Serving - Pros and Cons SEO \" alt=\"Dynamic Serving - Pros and Cons SEO \" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-pros-cons-seo1.jpg\" width=\"600\" height=\"115\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-pros-cons-seo1.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-pros-cons-seo1-300x57.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/strong><\/div>\n<ul>\n<li><strong>Parallel Mobile Site<\/strong><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3258\" title=\"Parallel Mobile Site - Pros and Cons \" alt=\"\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-mobile-site-pros-cons-seo.jpg\" width=\"600\" height=\"115\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-mobile-site-pros-cons-seo.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-mobile-site-pros-cons-seo-300x57.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3>3.2. Mobile SEO Best Practices<\/h3>\n<p>In general:<\/p>\n<ul>\n<li>Make sure to optimize page speed, especially important for mobile due to bandwidth restrictions.<\/li>\n<li>Validate that mobile users see the same than the mobile search engines bots and avoid cloaking.<\/li>\n<\/ul>\n<p>More specifically, for each type of alternative:<\/p>\n<ul>\n<li><strong>Responsive Web Design<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3264\" title=\"Responsive Web Design SEO Recommendations\" alt=\"Responsive Web Design SEO Recommendations\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-mobile-seo-recommendations.jpg\" width=\"600\" height=\"72\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-mobile-seo-recommendations.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/responsive-web-mobile-seo-recommendations-300x36.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n<ul>\n<li><strong>Dynamic Serving<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3263\" title=\"Dynamic Serving - Mobile SEO Recommendations\" alt=\"Dynamic Serving - Mobile SEO Recommendations\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-mobile-seo-recommendations.jpg\" width=\"600\" height=\"107\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-mobile-seo-recommendations.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/dynamic-serving-mobile-seo-recommendations-300x53.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/> <\/strong><\/div>\n<ul>\n<li><strong>Parallel Mobile Site<\/strong><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3261\" title=\"Parallel Mobile Site SEO Recommendations\" alt=\"Parallel Mobile Site SEO Recommendations\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-site-mobile-seo-recommendations.jpg\" width=\"600\" height=\"129\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-site-mobile-seo-recommendations.jpg 600w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/parallel-site-mobile-seo-recommendations-300x64.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/strong><\/div>\n<div style=\"text-align: left;\">\n<p>Take a look at Google\u2019s recommendations to <a href=\"https:\/\/developers.google.com\/webmasters\/smartphone-sites\/\">build mobile optimized Websites<\/a>.<\/p>\n<\/div>\n<h2>4. Mobile Web Decision Flowchart<\/h2>\n<p>Follow this Mobile SEO flowchart (that I originally posted at <a href=\"http:\/\/www.stateofsearch.com\/mobile-seo-recommendations\/\">State of Search<\/a>) to decide if you should build a new responsive Web, implement a dynamic serving site or build a parallel mobile version depending on your situation.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3271\" title=\"Mobile Web Decision Flowchart\" alt=\"Mobile Web Decision Flowchart\" src=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-site-flowchart.jpg\" width=\"670\" height=\"372\" srcset=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-site-flowchart.jpg 670w, https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-site-flowchart-300x166.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<h6 style=\"text-align: left;\"><em>Star Wars photo taken from <a href=\"http:\/\/www.flickr.com\/photos\/d35ign\/6226852671\/\">Flickr<\/a>.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>1. Mobile Audience Behaviour 1.1. In your site Use the\u00a0Google Analytics &#8220;Mobile&#8221; dimension to create an advanced segment for the organic traffic coming from mobile devices, its\u00a0volume, trend, devices, most popular landing pages and keywords used. 1.2. In Google&#8217;s Mobile Search Use the\u00a0Google AdWords Keyword Tool mobile filter to see the keywords used by your <a href=\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Mobile SEO Resources<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3224","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile SEO Resources - International SEO Consultant, Author &amp; Speaker | Aleyda Solis<\/title>\n<meta name=\"description\" content=\"Take a look at the Mobile SEO Resource list with tools, recommendations and references to build and optimize mobile sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile SEO Resources - International SEO Consultant, Author &amp; Speaker | Aleyda Solis\" \/>\n<meta property=\"og:description\" content=\"Take a look at the Mobile SEO Resource list with tools, recommendations and references to build and optimize mobile sites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant, Author &amp; Speaker | Aleyda Solis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aleydaseotips\/\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-24T14:36:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aleyda\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\",\"url\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\",\"name\":\"Mobile SEO Resources - International SEO Consultant, Author &amp; Speaker | Aleyda Solis\",\"isPartOf\":{\"@id\":\"https:\/\/www.aleydasolis.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg\",\"datePublished\":\"2012-09-16T21:50:35+00:00\",\"dateModified\":\"2013-02-24T14:36:58+00:00\",\"description\":\"Take a look at the Mobile SEO Resource list with tools, recommendations and references to build and optimize mobile sites.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/#primaryimage\",\"url\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg\",\"contentUrl\":\"https:\/\/www.aleydasolis.com\/wp-content\/uploads\/2012\/09\/mobile-seo-tips1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aleydasolis.com\/en\/mobile-web-seo-tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.aleydasolis.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile SEO Resources\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aleydasolis.com\/#website\",\"url\":\"https:\/\/www.aleydasolis.com\/\",\"name\":\"Aleyda Solis - International SEO Consultant, Founder, Author & Speaker\",\"description\":\"Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy-, speaker, and author. 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