What to do when you do a Web migration without taking SEO into consideration and the site organic search traffic is lost? In my latest Moz post I share a series of validations, questions to ask, data to verify and tools to use, in order to identify the potential errors and issues that might have […]
On May 3rd, 2016 I’ll have the opportunity to present at Pubcon Austin about how to take your keyword research to the next level to better identify your search audience behavior in today’s multi-device world, – where there are more searches in Google coming from mobile devices than from desktop ones – and target your mobile […]
Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. In this Search Engine Land post I share how you can easily analyze your logs and […]
With multi-device search it should be now a priority to specifically identify the search behavior of our audience at a more granular level, segmenting per device type, allowing us to not only establish opportunities to connect with them, but also by using the identified specific needs to inform and improve our device specific offering, functionality and experience […]
Nearly three months ago, to celebrate ‘Halloween’ in the best SEO way, I decided to start sharing some day-to-day SEO “horror” stories with the hashtag “#SEOhorrorStories”. In this post at the OnPage blog I have compiled the most common SEO errors shared and described how to fix them. Take a look!
With the steady rise of mobile search, SEOs these days need to consider how to optimize both their websites and apps for mobile search visibility. In this post published at Search Engine Land I share about tools & questions to discover opportunities to drive your mobile Web & app optimization strategy.
Update on November 3: Both Search Engine Land and Marketing Land have also published posts about #SEOhorrorStories. Thank you! On Friday October 29 (almost at the end of my day) I started to share a few “SEO horror stories” in Twitter as a way to celebrate Halloween SEO style, probably the best time to share, get scared, laugh or […]