http://www.aleydasolis.com/en/ Tue, 23 Jun 2015 10:15:33 +0000 en-US hourly 1 Ask me an SEO question & I will answer with an #AleydaSEOtip http://www.aleydasolis.com/en/search-engine-optimization/ask-seo-question-will-answer-aleydaseotip/ http://www.aleydasolis.com/en/search-engine-optimization/ask-seo-question-will-answer-aleydaseotip/#comments Thu, 14 Aug 2014 13:38:59 +0000 http://www.aleydasolis.com/?p=5397 I’m usually asked for general SEO questions via Twitter or by email quite frequently. Usually these are questions about SEO examples, best practices I’ve seen worked well, SEO issues and even about guides to learn about SEO or tools to do something specific. I do my best effort to answer the questions that I receive but […]

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I’m usually asked for general SEO questions via Twitter or by email quite frequently. Usually these are questions about SEO examples, best practices I’ve seen worked well, SEO issues and even about guides to learn about SEO or tools to do something specific.

I do my best effort to answer the questions that I receive but more and more I see myself answering the same questions. Because of this I’ve decided that instead of replying on a one to one basis I will be doing it with public posts, images or videos, in dependence on the complexity of the question, so my efforts are also useful for many people looking for these same answers, tips or resources.

I will be sharing my answers in English by using the hashtag #AleydaSEOtip in my social networks (I will be doing the same in Spanish with the #TipSEOdeAleyda hashtag) and I will be also listing all the tips that I publish in English over time in this #AleydaSEOtip section of my blog, so it’s easier to find them all.  

Instead of sending me tweets or emails that are more difficult to control, you can ask me about your SEO questions by using this form that I have created to gather the questions more easily.

Here’s the first #AleydaSEOtip, to answer a question I received today (which is very similar to another I received a few days ago too):

Aleyda SEO Tip
I hope you like the initiative, if you have any question about it just leave me a comment and don’t hesitate to ask me an SEO question for an #AleydaSEOtip through this form.

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How to easily create an SEO Dashboard using DashThis http://www.aleydasolis.com/en/search-engine-optimization/seo-online-marketing-dashboards/ http://www.aleydasolis.com/en/search-engine-optimization/seo-online-marketing-dashboards/#comments Mon, 14 Jul 2014 06:59:33 +0000 http://www.aleydasolis.com/?p=5347 A couple of years ago I wrote a post about how to create an SEO dashboard in Google Docs by using the MozScape API and the Google Analytics integration with Apps Script in order to have the most important data regarding the organic search performance and link popularity of a site in a single place, that we could […]

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A couple of years ago I wrote a post about how to create an SEO dashboard in Google Docs by using the MozScape API and the Google Analytics integration with Apps Script in order to have the most important data regarding the organic search performance and link popularity of a site in a single place, that we could easily share and refresh.

Unfortunately as time passed the rise of not provided killed the capacity to get keyword data from Google Analytics, -we have been forced to use Google Webmaster Tools instead, along third party sources such as SEMRush, SearchMetrics or SimilarWeb-; and the dashboard was not as useful as before, it needed to integrate keyword data from one of these new sources.

In order to look for a solution I played with Supermetrics, as I saw I could pull data from both Google Analytics and Webmaster Tools, but I was not convinced by it since it was still not flexible regarding the integration of data coming from different sources in a single sheet and the ability to easily refresh it all at the same time -especially if I needed to pull additional link popularity data with the MozScape API.

I also tested the lately popular Dashboards services, which would facilitate the different data sources integration and their web share-ability: Geckoboard, Ducksboard, Leftronic and Cyfe. Nonetheless, they’re not online marketing focused, and only Cyfe supports Google Webmaster Tools but does not give the query and pages visibility impressions, clicks or average position specifically; but a “rating” (which I’m still wondering how it’s calculated) for the keywords.

I retook my search for a solution a few days ago since now with my own SEO consulting have the need to easily monitor and report to clients and then discovered an online marketing focused reporting solution called DashThis.

DashThis works like the above mentioned Web based dashboard tools but supports Google Webmaster Tools, Google Analytics, Moz, Facebook, Twitter, Instagram, Twitter, Google AdWords, Mailchimp, ComScore… among others.

The first thing I did was to put together a similar dashboard than the one I had created before in Google Docs: With the top organic search keywords, landing pages and external links related data from Google Analytics, Google Webmaster Tools and Moz, which I connected through the Authorizations panel:

DasThis Configuration

This is the result of the dashboard I created, for which I could select the time range (day, week, month and year), the graphic type from a couple of available options (there’s still room for more here) and the elements organization, personalizing the logo and title:

SEO Dashboard

The dashboard is shared online by default but its access can be controlled by using IP filters -it would be great to have a multi-user, read only option here to clients only with certain clients specifically-, and can be also shared by email and downloaded as PDF.

As the tool allows the integration of many other data sources, like Twitter, Facebook or Mailchimp; I created an online marketing dashboard with this additional data, that you can see here:

Online Marketing Dashboard

It would be great to have the integration of more keyword related data sources such as the ones of SEMRush or SimilarWeb, link related with Majestic, crawling related issues or alerts from Google Webmaster Tools, the flexibility to feature more metrics and personalized segments from Google Analytics for example, and to display and organize the dashboards in even more ways; nonetheless, it’s already a better looking and scalable alternative than the Google Docs dashboard.

Of course, all this comes with a price, the tool is not free and has different plans starting with $39 for 3 dashboards… which can be somewhat not cheap if you have many clients (as a disclaimer I should say that I’m still using the trial account at the moment) but if you have some very specific needs as I do, this can be a good alternative to have.

If you know of other dashboards tools that offer similar functionality let me know in the comments, it would be great to have another alternative!

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Making the Entrepreneur Leap: Becoming an SEO Consultant with Orainti & Co-Founder of Tribalytics http://www.aleydasolis.com/en/search-engine-optimization/entrepreneur-seo-consultant-orainti-cofounder-tribalytics/ http://www.aleydasolis.com/en/search-engine-optimization/entrepreneur-seo-consultant-orainti-cofounder-tribalytics/#comments Wed, 12 Mar 2014 07:27:47 +0000 http://www.aleydasolis.com/?p=5102 After working for more than 7 years as an SEO Specialist first, then Manager, to Head of Digital Strategy, both at the agency and in-house side, having also the amazing chance to build a personal brand by speaking at more than 25 online marketing conferences in 8 countries since 2012 (among them, SEOktoberfest with highly successful industry […]

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After working for more than 7 years as an SEO Specialist first, then Manager, to Head of Digital Strategy, both at the agency and in-house side, having also the amazing chance to build a personal brand by speaking at more than 25 online marketing conferences in 8 countries since 2012 (among them, SEOktoberfest with highly successful industry leaders and entrepreneurs who inspired me), contributing to publications like State of Digital, Moz and Econsultancy, the moment to build my own business has arrived:

At the end of this month I will leave the in-house position I have at WooRank to take the entrepreneur leap (I’ll continue contributing with the awesome WooRank team, but as a freelance consultant for specific projects).

Tribalytics & Orainti

Starting April I will begin my entrepreneur journey as:

  • A freelance SEO consultant, service that I will provide through my company, Orainti. If you’re looking for international SEO and mobile SEO consultancy, SEO audits, analysis and training, you can send me a message. With my experience based on working with European, American and Latin American companies in many enterprise level SEO projects, mainly focused on the International and Mobile landscape, in competitive sectors like Forex or Travel, I’m looking forward to help businessess to make the most out of them. So if you need any help, you know where to find me.
  • Co-Founder in Tribalytics, a social influencers tool. I’m joining forces with Mehdi (the awesome developer and founder) with whom I’ve been lately contributing during my free time, and now I will have the flexibility to dedicate much more of it to help growing Tribalytics from a marketing, sales and product perspective. You can apply to Tribalytics beta here and get actionable insights about your social communities and influencers, extremely useful to maximize the reach of your social media campaigns.

In the next weeks I’ll be speaking at different online marketing conferences, from Paris, to Madrid, Brighton, Munich and Minneapolis, so in case you’re attending any of them and want to chat, just let me know by sending me a message or a tweet.

Finally, I want to take the opportunity to thank the amazing people who I’ve had the chance to meet and work in the industry during all these years, who have trusted and supported me along my career, who have given me chances to learn and develop professionally and without whom I wouldn’t be able to do this.

I would like to especially thank René de Jong, my boss at Internet Advantage for almost 4 years, not only for giving me my first SEO job in 2007 (my first job in Spain too), but also because he was the first person I can remember mentioning me about having “material” to become an entrepreneur :) Cheers!

<entrepreneurship>

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5 Must-Dos to Develop Successful Internationally targeted Websites http://www.aleydasolis.com/en/international-web/successful-development/ http://www.aleydasolis.com/en/international-web/successful-development/#comments Mon, 01 Apr 2013 10:16:58 +0000 http://www.aleydasolis.com/?p=4640 Although I’ve written before about the potential of reaching an International audience, shared a guide about how to start doing it (with some tools and considerations to take) if your international presence it’s not correctly implemented it can also represent not only a lost opportunity, but a negative investment and a bad experience that might end up […]

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Although I’ve written before about the potential of reaching an International audienceshared a guide about how to start doing it (with some tools and considerations to take) if your international presence it’s not correctly implemented it can also represent not only a lost opportunity, but a negative investment and a bad experience that might end up with alienated visitors (especially if you’re a startup and only starting).

To avoid this, here are 5 aspects I’ve found very important to achieve success with internationally targeted Websites:

1. Don’t confuse your users with an over-complicated International structure that doesn’t provide value

Make sure that each of your international Web presence (whether it is a ccTLD, a subdirectory or a subdomain) provides real, unique value to their users.

Avoid having an excessively complicated language or country targeted structure that doesn’t feature “real” content targeted to this audience, since it will likely cause confusion and make you waste resources that could be invested to create real value and a good experience.

For example, when users from Spain access to the Google Webmaster Central Blog they’re redirected from http://googlewebmastercentral.blogspot.com/ to its Spanish ccTLD, http://googlewebmastercentral.blogspot.com.es/ that features the exact same content in English than its .com version and includes a canonical tag referring to it:

Gppgñe Webmaster Central Blog Redirects

This not only happens with Spain, but if you access from Germany you will be redirected towards http://googlewebmastercentral.blogspot.de/ or to http://googlewebmastercentral.blogspot.co.uk/ if you’re in the UK. 

Ironically, the “select language” option is just to view the content in other languages using Google Translate but in the “useful links” sidebar section there is a link towards the “real” Google Webmaster Central Blog targeting Spanish speaking users http://googlewebmaster-es.blogspot.com. If you access this blog from Spain you will be again redirected towards its Spanish ccTLD http://googlewebmaster-es.blogspot.com.es/ or to http://googlewebmaster-es.blogspot.co.uk/ if you access from the UK.

Why the redirects towards these ccTLDs that feature the same content and add canonicals towards their .com version anyway?

Wouldn’t be better to just show the content through their main domain, avoid publishing it and redirecting users to the same content in their ccTLDs and use these ccTLDs to feature localized content in these other languages, really targeting these other countries? They could also start using the rel=”alternate” hreflang=”x” tag instead of the canonical tags and start ranking with them too 😉

Since this is Google they can afford to do this but in most cases you really need to avoid having a complex international structure that doesn’t add real value to your users (or your site rankings and business benefits) and just complicate their experience.

2. Suggest and warn your International users instead of just redirecting them

As I shared previously automatic redirects can be confusing, especially when you don’t warn your users they’re being redirected since there might be a version that is more suitable to their needs because of the language of their browser or their IP location.

Instead of automatically redirect based on the browser language, you can suggest with a message in a non-intrusive way (not a pop-up or interstitial of course), as Amazon does when it identifies I’m visiting their .com version from a Spanish IP:

Amazon Language Suggestion

In case a redirect is really needed, you should warn your users that they’re being redirected based on a particular criteria and give them the option to switch again to the version they were initially accessing.

This is implemented by Tripadvisor when trying to access to their .com version from Spain with a Spanish browser, as it can be seen in the following image:

Tripadvisor Country Redirect

Or by Yahoo too:

Yahoo Switch Spanish Version

Respect your users language and country preferences, avoid taking them automatically where they have not asked to go and in case you need to, always inform them about where you’re taking them with redirects and why, giving them the option to switch back.

3. Give your users the option to easily switch between language or country versions

Make it easy to your users to switch between your site language or country versions giving the menu the visibility it deserves by featuring it in a consistent way through all of the site, in the upper area instead of hiding it in the footer, as Autodesk does, instead of how Adobe shows the option, for example:

Language / Country Menu

It’s important that you not only always give your users the alternative to switch between your language or country versions, but that you also do it while giving them the best possible experience, by featuring this option in a visible way. 

4. Localize integrally your Website experience, not only your content

The localization of your international Websites should go beyond content translation (I’m sure we all have heard at least once a situation of a translation gone wrong),  using their terminology (that might be different between geographic areas even if they speak the same language), taking also into consideration the seasonality, local calendar, culture, trends and behavior of your industry (competitors and audience) as I shared in this post about “7 Aspects to Drive Your International SEO Industry & Audience Research“.

Additionally, moving beyond content, seasonality and offering, your integral Website experience should be “localized” to effectively connect with your audience, from pricing systems (not by just switching currencies), temperature scales, time zones and even your website design.

For example, when I see that the prices of the same products feature the same number and just the currency is changed -from US$ 329 to 329 Euros or from US$ 399 to 399 Euros- as it happens with the Apple store in the US and Spain (although they surely have a very well thought pricing system) as a Spain based user my perception is that they have just changed the currency without realizing or caring that 329 Euros is not really US$ 329 but US$ 421.479 instead, which means I will be overpaying for the same product just because I’m based in Spain, which is not cool and can upset Spanish based users.

Here you have the prices for the US Store in Dollars:

Prices in Dollars in US Apple Store

And here the Spain store with prices in Euros:

Spain Apple Store Prices in Euros

See what I mean?

On the other hand, a good example of a localized user experience is the one you get when you register to an SEOmoz Mozinar with GoToMeeting, where you can select your time zone to see the Webinar date and time details based on your location:

Local Time Conversion

And what about your Website design? Sometimes what it’s attractive to your US users is not for some International audiences, with different parameters that might be related to cultural differences.

For example, take a look at this interesting thread in Quora, asking “Why is the design of many Japanese websites so bad?” where a Japanese American explains how “What works aesthetically in the US or in Europe doesn’t always translate to Asia. Expectations are vastly different, and that has a big effect on how people interact with the web.” giving examples of magazine covers and TV shows.

From a Web perspective, Nick Eubanks shared in that same thread how after hiring a Japanese designer who changed the fonts sizes, added much more images and text he saw a better traffic and engagement response in a Japanese targeted Website.

As you can see it’s fundamental that when you develop an international Website version you don’t only think about localizing your content, but your integral user experience to connect and satisfy different audience needs.

5. Make your International Versions findable by giving them a well configured, indexable Web structure

Your internationally targeted country or language Web versions need their own “location”, a specific Website structure that your international audience can visit, convert with or share, which search engines can crawl, index, rank and that you can easily measure to enhance, test and control.

To be able to do this effectively each of your international versions should be featured in their own, consistently organized and configured Web structure, through ccTLDs, subdirectories or even, subdomains, depending on your type of targeting (language vs. country), business, content and technical characteristics, requirements and constraints as I shared in this International SEO strategy post.

I’m a Dropbox fan but unfortunately they fail to do this correctly with their Website language versions (If someone from Dropbox ever comes to this post I would be happy to help in exchange of more free storage 😀 I’m kidding!).

As you can see in the following images they allow users to switch between different languages through a non-crawlable menu:

Dropbox Non-Crawlable Language Menu

It’s not a coincidence that the language menu is non-crawlable, since all of the language versions are shown through the same URLs than the English one (that is the main one), as you can see for example with the home page in https://www.dropbox.com/:

Dropbox Language Versions in the same URL

They also feature their German, English, French, Spanish, etc. versions for their Mobile section through the same URL: https://www.dropbox.com/mobile and the same happens with all of their site different language versions but the Help section (where another issue that I wil share later arises).

The problem with this is that Google will only index one content, language version per URL (the one that is featured by default, without cookies) which is the English version, but won’t be able to “identify” the other language versions that are also shown through those same URLs.

You can see how when I search in Google.es for “descargar dropbox en español” (download dropbox in spanish) I get the Dropbox home page but with an English snippet:

Dropbox Only English Content Indexing in Google

From a user perspective this is also far from ideal since it becomes complicated to share a specific language version of the site with another user and the URL naming is all in the default language, English, which is not relevant to the content that is showing at times in other languages.

On the other hand, as I mentioned before Dropbox has a specific URL structure for other languages for the pages in their Help section, as it can be seen in the following image for the Spanish versions (through both “es” and “es_ES”):

Dropbox Spanish Help Structure

Nonetheless, these help pages URLs in other languages are not consistently linked from the language menu nor featuring a rel=”alternate” hreflang=”x” tag (and they are not blocked nor prevented of getting indexed with robots.txt, meta robots or canonical tags), so they’re just internally “hidden”, which is also a lost opportunity not only from a user, but also a search perspective.

Additionally, if for some reason you end up in one of these help URLs, for example: https://www.dropbox.com/help/316/es in Spanish, if you want to switch to its French version through the language menu instead of going to its French URL  https://www.dropbox.com/help/316/fr you stay in the same Spanish URL with the main content in Spanish but menu, footer and other static elements of the page translated to French, as it can be seen in the following image:

Dropbox Help URLs translation

Pretty confusing right? So it’s not only about localizing (beyond translating) your Web experience but making sure you’re effectively configuring your international versions with a consistently organized, crawlable and indexable specific URL structure to give your users the best experience, making the most out of your international Web investment.


I hope that you follow these recommendations to maximize and achieve success with your international Web presence. If you have any questions or doubts about them please let me know in the comments!

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Remembering a big year #thankyou2012 #welcome2013 http://www.aleydasolis.com/en/uncategorized-en/thankyou-2012/ http://www.aleydasolis.com/en/uncategorized-en/thankyou-2012/#comments Fri, 28 Dec 2012 11:34:01 +0000 http://www.aleydasolis.com/?p=3735 I want to remember and thank for the moments I lived in 2012 . Thank you for sharing them with me! Let's go for a better 2013.

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2012 has been a year full of adventures and experiences at a professional and personal level. I’m thankful to have had the opportunity to share, enjoy, help, learn from among others, the following moments:

I finished a professional phase

In which I had the opportunity to contribute:

Print your site architecture along with the main keywords per areas in an A0 poster to hang in the content team wall #seo #protip

And also learn and laugh a lot with colleagues from a totally different culture but who were as geek as I was:

SiteCatalyst training finished. Is great to have so much happiness around xD

To start a new challenge

I became a member of the only church I could be:

Having an amazing first day at the #searchchurch! Thanks to all the @seerinteractive team for such a warm welcome :)

The #SearchChurch with SEER Interactive :) Where I’m part of a great team with excellent professionals and people with multiple skills, beyond SEO:

Hanging with Mario at the #searchchurch

I spoke at national and international professional events

As MozCon:

Happy at #mozcon :D

Or BrightonSEO:

Thanks for my photo on stage at #brightonseo  @paulgailey!

Or SMX London:

3 hours for my session at #smx :) look forward to it

Or Congreso Web:

Foto de mi ponencia sobre SEO para móviles en el #cw12 gracias a @damcu :)

Where I’ve had the opportunity to meet amazing professionals and great people.

I wrote for specialized publications

As .Net Magazine:
Publicado mi pequeño Q+A en .net Magazine!

I organized with great colleagues a free local event in Madrid

Let’s go for more SEO+You:
En las Cañas post #seoplusdevelopers :D gracias @ghostmou @christian_wilde @mjcachon!

I visited new places and got to know more cultures

I went to Moscow:
Impressive!

To Montenegro:
Rainy view!

To Brighton:

Mi caseta Brightoniana! #love

To Filadelfia:

Muy bonita vista! #nofilter

To Seattle:

Pedazo de Vistas!

I came back to important places for me

To Salamanca, the town where I lived, studied, worked for 4 years, where I started to do SEO and fell in love. It’s easy to understand the magic of Salamanca when you see the main entrance of the university:

Reasons to love Salamanca #6: The university!

And its main square, the most beautiful in the world:

Reasons to love Salamanca # 1: Most beautiful Plaza on earth

Or its Cathedral:

Reasons to love Salamanca #5: the impressive cathedral

That leave you without words.

And went to my country

To be with the people I love the most:

Abuela y nietos! #nicatrip

Besides family and friends, I enjoyed of the amazing beaches of the Nicaraguan Pacific coast:

Listos para comer después de la sesión de surf con la mejor vista del mundo :)

Where I lived multiple emotions:

Viendo las fotos de la sesión de surf! Esta es una de las mejores que me tomaron :P

And tasted its amazing flavors:

Ayer fui a León y me comi esto! Hoy no me puedo mover... Y a España regresaré rodando xD

I shared with friends

In different moments, as my birthday:

Me ha regalado una maquina de nespresso por mi cumple :D #gluglu31 gracias chicos!

Or celebrations:

De cena #seocelebracion!

I got their support when I needed it:

The reaction of @christian_wilde @patsapel @ivo_campos @mjcachon @elisamz after my #mozcon preso preview :D

Thank you guys :)

I learned new things

To use new tools:

First day of Sitecatalyst training!

Or communicate in new languages:

My name in cyrillic is Алейда

I exercised more

Swimming proved to be amazing to get fresh ideas too:

Swimming again with the pool covered ... Summer is definitely over!

And lived beautiful personal moments

With Javier:

:)

And Doki Bulldog:

Paseando con el @dokibulldog por el lago!

Enjoying of good music

I went to the Coldplay concert in Madrid:

Impresionante Chris Martin #coldplay

or new gadgets

Sitting comfortably in the sofa (this is why I don't like to wear skirts)

and amazing views

Like in Switzerland:

Dusk #nofilter

I supported principles that I believe in

Going and enjoying the celebrations of the Gay pride parada in Madrid:

Condón gigante desfila por gran via! #orgullogay

and celebrated the success of the teams I support

Amazing Barça:

Campeones, campeones oe oe oeeeee #viscabarca

Amazing Spain:
Celebración en Cibeles! España campeona #euro2012

2012 also left me lessons

Get out from your comfort zone!

And a great end of the year

That without your support wouldn’t have been possible, winning as SEO personality in Europe 2012:
Quiero agradecer por vuestro apoyo en el 2012 #gracias de corazón

Especially the great SEO community in Spain, the Madrid Geek Girls, my co-workers at SEER Interactive, my twitter followers and friends.

Thank you for 2012 and welcome 2013

Regresando a mi etapa charra con el tinto de verano :D #gluglu

This year I want to help more in those initiatives that I believe in, contribute to the success of more clients and develop some projects in stand-by, visit and learn from new places and situations, exercise more to stay healthy, share more with the ones I love, … among others.

And if bad moments come? I have the solution here:
Is not science fiction! In Montenegro they have found a Bad Memories Eraser ... LOL

Let’s go :) #Thankyou2012, #Welcome2013.

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