Last Monday Rand Fishkin asked the SEOmoz blog’s readers about the hardest part of the SEO process in a very interesting blog entry where he talked about the tasks he felt were the “most cringe-worthy”.

According to the the poll, “External Link Acquisition Campaigns” is by far the most challenging task for SEOs, and the reason is very simple:

  • Inbound Links are one of the most important SEO factors -and the most important “off-site” SEO factor-.
  • You cannot directly control “who links to you”.
  • Google has very strict rules for “link schemes” in its Guidelines and penalizes link manipulation (buying links, excessive reciprocal links, etc.) to boost a site’s PageRank.

So what can an SEO do to “get” inbound links? I have compiled the best resources that I have found about it… maybe these can help you, as they have already helped me in such a difficult task!

Do you know of other interesting articles about this topic? Good luck building links!