Since the Web started to get popular, companies and professionals began to develop their “online identities” through their own websites and then participating in relevant forums in their sector.

With the Web 2.0, the development of new platforms, blogs and the grow of online communities where every user can create their own “profiles”, review, promote and give feedback about products, services, brands or even other people it has become necessary to “monitor” and “manage” these type of activities … otherwise when clients or friends search for you or your services in Google they can get results … that you rather don’t want them to see… maybe it is time that you start searching for “your name” or “your brand” in Google!

What is Online Reputation Management?

According to Wikipedia:

Online identity management (OIM) is a set of methods for generating a distinguished presence of a person on the Internet. That presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums, personal web sites, social media presence, pictures, video, etc.

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The objective of online identity management is to:

  1. Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any Search Engine, but also to those that eventually can reach a person’s reference while browsing the web.
  2. Build an online identity in case the person’s web presence is minimal or nonexistent.
  3. Solve online reputation problems. In this case, the process can also be named online reputation management

How can you start building your online identity and managing your reputation on the Web?

By following the advise and guidelines these useful online reputation articles:

Good luck managing your online identity and reputation!

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